Convince & Convert

Social Pros Podcast

Business EN ↓ 614 episodes

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-th...

Author

Convince & Convert

Category

Business

Podcast website

www.socialpros.com

Latest episode

Aug 8, 2025

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Episodes

How Social Media Examiner Uses Social to Power Customer Experience 05.04.2016

Erik Fisher, Community Manager for Social Media Examiner, joins the Social Pros Podcast to share his approach to managing social for the world's largest social media marketing conference. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning [...]

How Social Media Works When Your Fans Are Truly Passionate 01.04.2016

Eric Swayne, Senior Director of Fan Engagement at FUNimation, joins the Social Pros Podcast to explain how their social team engages, cultivates, and supports a global fan base. Special thanks to our sponsors: < [...]

How Adobe Predicts the Future With a Crystal Ball of Big Data 22.03.2016

Tamara Gaffney, Principal Analyst for Adobe Digital Index, joins the Social Pros Podcast to discuss their extremely accurate social landscape forecaster that is helping shape the industry. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy:  h [...]

How to Use Social Media to Delight Customers Across 11 Brands 15.03.2016

Dan Moriarty, Director of Digital Strategy and Activation for the Hyatt Hotels Corporation, joins the Social Pros Podcast to share his approach to cohesively yet uniquely managing a global brand's social across different platforms. Special thanks to our sponsors:

How Mayo Clinic Dominates Social Media 08.03.2016

Lee Aase, Director of the Mayo Clinic Social Media Network, joins the Social Pros Podcast to share his successful approach to maximizing one-to-one customer journeys across all social touchpoints, both internal and external, in a strictly regulated industry. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy:  http://www.co...

Which People Skills Are Most Important in Social Media 01.03.2016

Dave Kerpen, CEO of Likeable Local, joins the Social Pros Podcast to discuss his new book "The Art of People" and how proper listening can make you a better person, partner, and social pro. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media St [...]

Why Social Media Customer Service Is the New Marketing 23.02.2016

Jay Baer, President of Convince & Convert, joins his own Social Pros Podcast to discuss "Hug Your Haters" and why 80 percent of businesses think they are delivering great customer service but only 8 percent of those customers agree.

How to Use Influencers to Amplify Social Media 16.02.2016

Heidi Sullivan and Todd Cameron, Senior VP at Cision and Head of Content and Strategy at TapInfluence respectively, join the Social Pros Podcast to discuss their brand new Influence Pros Podcast and how influencers are causing a marketing paradigm shift. Special thanks to our sponsors:

How Publix Loves Their Customers in Social Media 09.02.2016

Kandi Steiner, Senior Social Media Specialist for Publix Super Markets, joins the Social Pros Podcast to reveal how a chain of 1,100 stores maintains close relationships with all their customers through social. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Medi [...]

Social Media Authenticity Lessons From Nicki Minaj 02.02.2016

Matt See, Director of Social Media and Games at HSN, joins the Social Pros Podcast to share his path to social authenticity which begins and ends with the individual customer. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: http://www. [...]

How to Train 80,000 People to Use Social Video Effectively 26.01.2016

Lindsay Listanski, Senior Manager of Media Engagement for Coldwell Banker, joins the Social Pros Podcast to share her approach to using social video and how it can motivate a business team of 80,000 to success. Special thanks to our sponsors: Salesforce Marketing Clo [...]

How to Combine Social Media and B2B Marketing Automation 19.01.2016

Neil Tolbert, Digital Marketing Manager for Mack Trucks, joins Social Pros to discuss the B2B advantage for using marketing automation to capture leads, drive sales, and enrich client relationships. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: 

The Must-Follow Principles of B2B Social Media Success 12.01.2016

Jonathan Wichmann, Co-Founder of Orca Social, joins Social Pros to share his expertise and key insights on creating a successful B2B social presence. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: 

Why Agencies Get Fired so Often 05.01.2016

Susan Baier and Drew McLellan, Founders of Audience Audit Inc. and Agency Management Institute respectively, join Jay and Adam on Social Pros to discuss the surprising reasons why companies give agencies their walking papers and what that means for the evolution of advertising.

How to Use Customer Service as Your Best Marketing Tool 22.12.2015

Kevin Berk, Founder and CEO of ServiceGuru and Social Media Manager of 4+-star fast casual chain Pita Jungle, joins Social Pros to chat up the untapped power of truly great customer service. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy:  [...]

How Chris Ducker Grew His Community With Periscope 15.12.2015

Chris Ducker, Founder and Virtual CEO of Live2Sell Group, joins Social Pros to discuss how Periscope is changing the game of content creation by embracing and promoting the unadulterated world of live-streaming video. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Soci [...]

Does It Work When Bloggers Write Longer Posts? 08.12.2015

Andy Crestodina, Co-Founder and Strategic Director of Orbit Media Studios, joins Social Pros to share his data-driven successful approach to blogging and thoughts on the future of digital storytelling. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy:  http://www.convinceandconvert.com/27 )

Are You Being Manipurated by Online Reviews? 03.12.2015

Daniel Lemin, Author and Senior Strategist for Convince & Convert, joins Social Pros to share some of the wisdom from his newly released book "Manipurated," a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social,...

The New Rules of Social Marketing and PR 24.11.2015

David Meerman Scott, Marketing and Sales Strategist for Freshspot Marketing, joins the Social Pros Podcast to discuss the latest edition of his bestselling book, "The New Rules of Social Marketing and PR," newsjacking, and the unification of sales and PR/marketing. Special thanks to our sponsors: Salesforce Marke [...]

How Sexy Hair Blends Instagram and E-Commerce 17.11.2015

Glenda Vaquerano, Public Relations & Social Media Manager for Sexy Hair Concepts, joins the Social Pros Podcast to discuss the social evolution of her brand from a direct sales mentality to education and inspiration for all.

A Very Smart Way to Combine Search and Social 10.11.2015

Ricky Cadden, Social and Digital Content Manager for TripCase, joins the Social Pros Podcast to discuss the power of search engine optimization, targeted social, and internal resource management. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy:  http://www.convinceandconvert.com/27 ) Formstack (Testing Your Way to a High...

Why a B2B Brand Is Experimenting With Snapchat 03.11.2015

Caitlin Angeloff, Head of Global Strategy and Operations at DocuSign, joins the Social Pros Podcast to discuss leveraging social media engagement at every stage of the sales cycle to move audiences from spectators to customers.   Special thanks to our sponsors:

How to Use Social to Attract Great Employees 27.10.2015

Carmen Collins, professional social media enthusiast for Cisco, shares her successful approach to utilizing social media as a tool for high-level recruitment and employee retention. Special thanks to our sponsors:

Be More Productive in Social Than You Ever Thought Possible 20.10.2015

David Horsager, business strategist and best-selling author of "The Trust Edge," provides concrete steps to increase productivity and deepen relationships while maintaining peak creativity. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy:  http://www.convinceandconvert.com/27 )

How Priceline Uses Instagram to Build Fan Engagement 13.10.2015

Karianne Stinson, a third-generation travel agent that has become the social voice for Priceline.com, shares her secret of successfully using Instagram to re-imagine Priceline's relationship with their community while quadrupling their followers. Special thanks to our sponsors:

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