Convince & Convert

Social Pros Podcast

Business EN ↓ 614 episodes

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-th...

Author

Convince & Convert

Episodes

What Is the Relationship Between Social and Community? 27.09.2016 51:48

Patrick O'Keefe, Founder and Owner of iFroggy Network, joins the Social Pros Podcast to discuss the importance of community in attracting and keeping passionate, high-value customers. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStu [...]

How Social Fits Into Your Owned Media Strategy 20.09.2016 29:30

Gini Dietrich, CEO of Arment Dietrich, joins the Social Pros Podcast to discuss how her successful PESO integration model converts leads into sales through social. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio ) [...]

How to Figure Out What Your Audience Really Thinks About You 13.09.2016 46:08

Bruce Turkel, CEO of Turkel Brands, joins the Social Pros Podcast to discuss the "all about them" phenomenon and why social marketing is no longer about your client. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStu [...]

A Tasty Tale of Social Media Smarts From A Boutique Burger Manufacturer 06.09.2016 48:54

Rev Ciancio, Director of Marketing for Schweid & Sons, joins the Social Pros Podcast to discuss how his B2B2C niche company sets itself apart from the competition through social media utility smarketing. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio

Why Most Social Media Writing Sucks and How to Fix It 30.08.2016 53:41

Josh Bernoff, Chief Troublemaker at Without Bullshit, joins the Social Pros Podcast to share his approach to boosting your social marketing by cutting the crap from your writing. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingSt [...]

How Coca-Cola Mastered Brand Journalism 23.08.2016 49:37

Doug Busk, Global Group Director of Digital Communications & Social Media at The Coca-Cola Company, joins the Social Pros Podcast to share how a century old, globally recognized brand stays relevant through digital storytelling and social sharing. Special thanks to our sponsors: Salesforce Marketing [...]

How Patrón Uses Immersive Digital to Drive Global Tequila Demand 16.08.2016 50:49

Adrian Parker, VP of Digital Marketing at the Patron Spirits Company, joins the Social Pros Podcast to discuss how a global brand with 70% market share pushes growth through digital storytelling and social. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio

How Social Media Can Lead the Voice of Customer Initiatives 09.08.2016 46:20

Alaina Maloney, Social Communications Manager for Intuit's TurboTax, joins the Social Pros Podcast to discuss how a seasonal product can drive business year-round through social. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio

Why This Brand Gets 15-Fold Engagement on Facebook Live Video 02.08.2016 52:28

Sebastian Quinn, Director of Digital Marketing at Hard Rock International, joins the Social Pros Podcast to share how he uses social to communicate an authentic rock experience consistently across 200 properties, 400 social accounts, and 69 countries. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: [...]

How to Use Social Media to Make Your Brand Fascinating 26.07.2016 52:22

Sally Hogshead, Hall of Fame Speaker and CEO of How to Fascinate, joins the Social Pros Podcast to discuss how the art of fascination can revolutionize and energize your brand. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio:

Why Snapchat and FB Live Are Stealing TV Ad Budgets 19.07.2016 57:28

Nick Cicero, Founder and CEO of Delmondo, joins the Social Pros Podcast to discuss the opportunities for brands and companies to dominate social through Snapchat and Facebook Live. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio )

Why You Can't Succeed at Social Without Fun 12.07.2016 54:20

Jarrod Lyman, Communications Specialist for Clackamas County Tourism and Cultural Affairs, joins the Social Pros Podcast to share his engaging approach to destination marketing through social and how Bigfoot's perfect date drives conversions. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: [...]

She's Using Paid Pinterest to Drive Amazing Brand Results 05.07.2016 43:36

Jen Forrest, Director of Social Media at DEG Digital, joins the Social Pros Podcast to discuss agency-side social, building trust with clients, and being channel-agnostic.

How Influence Can Make or Break Your Brand 28.06.2016 39:03

Jonah Berger, bestselling author and Marketing Professor at The Wharton School, joins the Social Pros Podcast to discuss harnessing the power of influence to capture your audience's attention and loyalty. Special thanks to our sponsors: Salesforce Marketing Cloud

How Social Media Makes the Grand Ole Opry New Again 21.06.2016 54:49

Katrina Maddox, Digital Marketing Manager for the Grand Ole Opry, joins the Social Pros Podcast to share how a 90-year-old country music radio show successfully stays relevant through smart use of social and audience awareness. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStu [...]

Why Beer Plus Social Media Equals Happy Fans 14.06.2016 45:56

Kari Embree, Social Media Community Manager for Green Flash Brewing Company, joins the Social Pros Podcast to share how a local brewery goes national while keeping connected to their dedicated community through social. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio ) < [...]

How to Raise $210 Million With Transparency and Great Social Media 07.06.2016 49:15

Scott Harrison, Founder and CEO of charity: water, joins the Social Pros Podcast to discuss how compelling visuals, strong storytelling, social branding, and a passion for water saves lives. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio:

How B2B Companies Can Rock FB Live Video 31.05.2016 47:29

Michelle Dziuban, Social Media Manager at Cision, joins the Social Pros Podcast to discuss how embracing Facebook live video has amplified their reach and helped them connect with customers on a deeper level. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio:

How 3M Uses Daily Science to Maximize Social Results 24.05.2016 41:54

Amy Lamparske, Head of Global Social Media at 3M, joins the Social Pros Podcast to share how their data-driven approach to social has amplified and extended their impact online. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/adver [...]

Why You're Not Good at Social Until It Embarrasses You 17.05.2016 42:44

Susan Etlinger, Industry Analyst for Altimeter Group, joins the Social Pros Podcast live at Salesforce Connections 2016 to discuss the power, utility, and pitfalls of big data. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: http://www.co [...]

How to Go From Collecting Fans to Social That Works 10.05.2016 49:10

Martin Jones, Senior Marketing Manager for Cox Communications, joins the Social Pros Podcast to discuss the evolution of their social presence and why actionable content is more important than one million likes on Facebook. Special thanks to our sponsors: Salesf [...]

What Social Media Can Learn From Content Marketing 03.05.2016 51:17

Randy Frisch, Co-Founder of Uberflip, and Chris Moody, Director of Content & Social Marketing at Oracle Marketing Cloud, join the Social Pros Podcast to discuss the importance of quality content and smart placement in social media. Special thanks to our sponsors: Salesforce Marketing Cloud (Connections 2016: [...]

Living Proof That Defense Contractors Can Rock at Social Media 26.04.2016 40:05

Lori Marino, Senior Manager for Digital & Social Media at Raytheon, joins the Social Pros Podcast to share how she strategically incorporates social media to help keep America safe. Special thanks to our sponsors: Salesforce Marketing Cloud (Connections 2016:

Gary Vaynerchuk and the Currency of Attention 19.04.2016 29:02

Gary Vaynerchuk, CEO of VaynerMedia, joins the Social Pros Podcast to discuss social media land-grabbing, the importance of the long game, and why you can never have too much attention. Special thanks to our sponsors: Salesforce Marketing Cloud (Connections 2016:

When and How Does Snapchat Work for Business 12.04.2016 47:07

Carlos Gil, Head of Global Social Media Marketing for BMC Software, joins the Social Pros Podcast to discuss his full endorsement of Snapchat as a social tool for B2B and B2C businesses. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Y [...]