Convince & Convert

Social Pros Podcast

Business EN ↓ 614 episodes

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-th...

Author

Convince & Convert

Episodes

How to Use and Ice Cream Controversy to Get 1 Billion Social Impressions 21.03.2017 50:28

Shama Hyder, CEO of Marketing Zen, joins the Social Pros Podcast to discuss her theories around agility through analytics and how taking her principals to heart can propel your social marketing to the next level. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain )

Bonus! When Error Messages Attack 16.03.2017 5:18

A few times a month, we'll be bringing you some very special bonus episodes from Jay Baer's popular Jay Today show. These episodes are only a few minutes long, so you can listen to them in between meetings, while making the bed, or whenever else you have 5 minutes to spare. Today's episode is about an experience using paid wifi on the airplane. But it wasn't just about the wifi, it was about the...

Learn These Lessons to Lead a Social Media Team 14.03.2017 43:05

Karl Sakas, Founder and Agency Consultant of Sakas and Company, joins the Social Pros Podcast to share his tips for becoming an influential leader that turns a team of followers into impactful leaders. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain )

The Joys and Genius of Selling Beer With Social Media 07.03.2017 44:06

Tonia Coletta, Senior Manager of Digital Marketing for Molson Coors Canada, joins to the Social Pros Podcast to share her winning approach to the fine art of balancing brands, audiences, and messaging across social. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain )

How Garmin Integrates Social Media and Product Design 28.02.2017 47:29

Carla Meyer, Global Digital Advertising and Social Media Manager at Garmin, joins the Social Pros Podcast to discuss how integrating creative into strategy design makes for a flexible, impactful, and relevant brand. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain )

How Comcast Built A Winning Social Media Customer Service Team 21.02.2017 47:22

Jared Schultheis, Executive Director of Digital Care at Comcast, joins the Social Pros Podcast to discuss how a Fortune 500 global telecommunications heavyweight utilizes social care to respond to hundreds of customers in real-time. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly...

What Sleeping Beauty Learned About Corporate Podcasting 14.02.2017 48:17

Salesforce's Joel Book, Senior Director of Digital Marketing Insight, and Heike Young, Content Innovation Lead, join the Social Pros Podcast to discuss podcasting's vital and accessible role in social content distribution. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrai...

Why HR Is Becoming a Dominant Player in Social Media 07.02.2017 38:42

Devon Eyer, Strategic Engagement and Advocacy Leader at Johnson & Johnson, joins the Social Pros Podcast to discuss how a well-organized and supported employee advocacy program through social can have a measurable impact on a global brand. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Research: bit.ly/salesforceads ) Emma (Your Brain on Email: 11 Designs People Can't...

The Formula For Creating Great Videos 31.01.2017 43:02

Amy Schmittauer, Author and Video Marketing Consultant, joins the Social Pros Podcast to share how and why you can position video content (both live and produced) to maximize engagement and brand awareness. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Research: bit.ly/salesforceads ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain )

The Stunning Relationship Between Social Media and ADHD 24.01.2017 47:31

Grant Crowell, Social Media Marketing Manager at Lulu, joins the Social Pros Podcast to share his experience with ADHD and how he has translated that to success in social marketing through social thinking. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain )

How to Curate Social Media Trends That Matter 17.01.2017 47:46

Rohit Bhargava, Founder of Influential Marketing Group, bestselling author, and keynote speaker, joins the Social Pros Podcast to discuss the art, science, and impact of trend spotting and idea curation. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain )

How to Achieve Incredible Social Media Success in a University 10.01.2017 46:39

Monica Ballesteros, Social Media Manager of the Enterprise Marketing Hub at Arizona State University, joins the Social Pros Podcast to discuss maintaining brand cohesiveness and a high level of social customer care across hundreds of social accounts. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio ) Emma (Your Brain on Email: 11 Designs Peop...

Proof That Focusing on Your Product Can Work in Social Media 03.01.2017 37:59

Melody Martin, Social Community Coordinator for David Weekley Homes, joins the Social Pros Podcast to discuss how keeping social simple creates sales for a high quality product. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain )

5 Unmistakable Lessons From 50 Social Media Leaders 20.12.2016 43:58

Social Pros hosts Jay Baer, President of Convince and Convert, and Adam Brown, Executive Strategist at Salesforce, discuss their favorite episodes of 2016 and the five major takeaways from the year in social media. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain )

How to Tell Compelling Stories One Tweet at a Time 13.12.2016 52:25

Park Howell, Founder of The Business of Story, joins the Social Pros Podcast to discuss using storytelling to cut through the technological clutter and make your content truly king. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain )

How A Ginormous Accounting Firm Uses Snapchat Like a Boss 06.12.2016 33:55

Chris Sedlak, Public Relations and Social Media Manager for PwC, joins the Social Pros Podcast to discuss how the right personal branding on social can jumpstart your career, cultivate prospects, and turn customers into advocates. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio ) Emma (Your Brain on Email: 11 Designs People Can't Resist: b...

How to Activate Your Employees As Social Media Advocates 29.11.2016 44:25

Jason Spencer, Social Media Community Manager at Humana, joins the Social Pros Podcast to discuss engaging nontraditional, uniquely qualified audiences by crafting a successful employee social advocacy program. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain ) Con...

Why Messaging Apps Will Make Websites Irrelevant 22.11.2016 51:46

Peter Friedman, CEO of LiveWorld, joins the Social Pros Podcast to discuss the future of social media marketing and how it will all ultimately be replaced by messaging apps. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain ) Convince & Convert Definitive Email (D...

Should Marketers Start to Use Twitter Like Facebook 15.11.2016 50:57

Mike Stelzner, Founder of Social Media Examiner, joins the Social Pros Podcast to discuss the changing Twitter algorithm, the death of evergreen content, and why you should only tweet content once. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain ) Convince & Conve...

How LensCrafters Uses Frame Candy to Excite You in Social 08.11.2016 43:03

Nick Gilham, Senior Manager of Social Media at LensCrafters, joins the Social Pros Podcast to discuss how social is expanding their consumer base while reengaging customers between purchases. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio )

How Innovative Startups Are Raising Money in a Whole New Way 01.11.2016 42:11

Nathan Rose, Director at Assemble Advisory, joins the Social Pros Podcast to share valuable insight into the world of equity crowdfunding and how it is reshaping the use of social for startups. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio:

How Kellogg Delights Fans by Telling Bigger Social Stories 25.10.2016 47:40

Rick Wion, Senior Director of Consumer Engagement at The Kellogg Company, joins the Social Pros Podcast to discuss the power of corporate channels that focus on the bigger picture. Special thanks to our sponsors: Salesforce Marketing Cl [...]

How a Theoretical Physicist Became a Big Company Social Media Manager 18.10.2016 41:21

Andrew Spoeth, Director of Digital Marketing at CA Technologies, joins the Social Pros Podcast to share how a simple framework for social strategy can drive lead generation and sales opportunities. Special t [...]

Why You Should Be Doing Less Social, Not More 11.10.2016 44:40

Joe Pulizzi, Founder of Content Marketing Institute, joins the Social Pros Podcast to discuss the inextricable and profitable relationship between content and social. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertisi [...]

Are You Using the Right Social Media Tools? 04.10.2016 46:51

Ian Cleary, Founder of RazorSocial, joins the Social Pros Podcast to share his PRISM secret to building a profitable presence using the tools of social media and content marketing. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: