Convince & Convert

Social Pros Podcast

Business EN ↓ 614 episodes

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-th...

Author

Convince & Convert

Episodes

How Quora Is Dominating the Search Engine Game 08.09.2017 46:30

Sarah Smith, VP of Advertising Sales and Operations at Quora, joins the Social Pros Podcast to discuss the future of search engine selling and why their customers are beating the competition in conversions. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer ) Emma (Your Brain on Email: 11 Designs Peop...

How Krispy Kreme Does Social Media 01.09.2017 34:38

Kelley O'Brien, Director of Social Media for Krispy Kreme, joins the Social Pros Podcast to share how an internationally delicious brand keeps their social fresh and engaging. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbra...

The US Bank Paid Social Program Is Remarkable 25.08.2017 49:36

Jason Schober, Social Media Campaign Manager for U.S. Bank, joins the Social Pros Podcast to share how a multi-state bank stays engaged with the local community through paid social and research. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer ) Emma (Your Brain on Email: 11 Designs People Can't Resi...

Are You Doing Too Much Social Media? 18.08.2017 45:14

Eric Hultgren, Director of Social Media and Content Marketing for MLive Media Group, joins the Social Pros Podcast to discuss why casting a narrow but deep net in social can bring in more leads than launching across all platforms, all the time. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer ) Emma...

Transform Your Market Research With Social Conversation Analysis 11.08.2017 44:52

Jason Falls, Founder and Partner of the Conversation Research Institute, joins the Social Pros Podcast to outline the differences between social listening and conversation research and how one of them will revolutionize your marketing strategy. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer ) Emma...

How the ACLU Handles Haters in Social Media 04.08.2017 36:03

Diana Scholl, Social Media Manager for the ACLU, joins the Social Pros Podcast to share how social is transforming the role of advocacy both online and offline. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain ) Convince &...

A Facebook Live Triumph for B2B 28.07.2017 43:48

Matt Wolpin, Senior Manager and Head of Social Media for Juniper Networks, joins the Social Pros Podcast to discuss how educating internal stakeholders on social can lead to triple digit leaps in engagement and click-through rates. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer ) Emma (Your Brain o...

How Esquire Online Does Social Media 21.07.2017 47:53

Ben Boskovich, Managing Editor for Esquire.com, joins the Social Pros Podcast to discuss how he maintains 80-year old brand consistency across the constantly evolving social media landscape. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer ) Emma (Your Brain on Email: 11 Designs People Can't Resist...

How to Squeeze the Boring Out of Your Social Media 14.07.2017 42:48

Andrew Pickering and Pete Gartland, Co-Founders of Andrew And Pete, join the Social Pros Podcast to discuss how a unique and consistent content stamp can launch your brand to new heights. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain ) Conv...

How Great Clips Does Social Media 07.07.2017 47:34

Aaron Grote, Digital Strategist for Great Clips, joins the Social Pros Podcast to share how a brand with 4,000 franchies locations integrates social for customer care, attraction, and retention. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain...

Why Pinterest Hates Faces and Instagram Loves Them 30.06.2017 48:33

Alisa Meredith, Content Marketing Manager for Tailwind, joins the Social Pros Podcast to discuss the key differences between Pinterest and Instagram and how successful pins can generate leads for years to come. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook ) Emma (Your Brain on Email: 11 Designs People Can't Resist: b...

How Buffer Does Social Media and Why Less Is More 23.06.2017 50:08

Brian Peters, Digital Marketing Strategist for Buffer, joins the Social Pros Podcast to discuss the surprisingly promising future of organic content and why success on Facebook means using less of it. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emai...

How to Use Content to Build Your Online Influence 13.06.2017 52:59

John Hall, Author and CEO of Influence & Co., joins the Social Pros Podcast to discuss how to create ambassadors and influence people through content and social. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain ) Convince & Convert (Jay Today...

How Facebook Took Over Your World and What Is Coming Next 06.06.2017 54:03

Michael Hoefflinger, Author and Entrepreneur in Residence at XSeed Capital, joins the Social Pros Podcast to share his first-person experience with the insanely successful Facebook News Feed and his thoughts on the future of native advertising in social. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook ) Emma (Your Brain...

Pros and Cons of a Degree in Internet Marketing 30.05.2017 51:58

Temitayo Osinubi, Content Strategist at Digital Marketing Advisers, joins the Social Pros Podcast to discuss how a formal degree in internet marketing can give you perspective and an edge in this super-competitive field. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook ) Emma (Your Brain on Email: 11 Designs People Can't...

Inside Tips to Harness the Untapped Awesome of LinkedIn Ads 23.05.2017 47:35

AJ Wilcox, Founder of B2Linked, joins the Social Pros Podcast to share his secret recipe to creating a highly successful campaign that closes deals in record time using LinkedIn. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain )

How to Sell Millions Worth of Watches on YouTube 16.05.2017 53:08

Tim Mosso, Media Director of WatchUWant.com, joins the Social Pros Podcast to discuss how he found the sweet spot of authenticity and high production value for social video content. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain )

How AI Is Completely Changing Social Media Marketing 09.05.2017 33:42

LaSandra Brill, Head of Digital Planning and Analytics at NVIDIA, joins the Social Pros Podcast to discuss how to manage the competing needs of a B2B/B2C company that has embraced the future of AI. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain )

Building a T-Shirt Empire One Instagram at a Time 02.05.2017 48:39

John Pugh, CEO of House of Swank Clothing, joins the Social Pros Podcast to discuss product curation through social and why the art of handwriting notes is still alive and well. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain )

What You Need to Know to Head Global Social Media 25.04.2017 41:33

Falynne Finagan, Global Head of Social Marketing at Xerox, joins the Social Pros Podcast to discuss how she directs a small social army to successfully launch products to international success. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain )

Why Consistency Is the Key to Becoming Known 18.04.2017 49:34

Mark Schaefer, Author and Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to share his learnings from interviewing nearly a hundred people from different walks of life on what it means to become known and how anybody can join them. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads ) Emma (Your Brain on Email: 11...

The Only Social Media That Matters 11.04.2017 45:53

Marcy Massura, Senior Strategist and Director of Digital and Consumer Engagement at Henson Consulting Inc., joins the Social Pros Podcast to get down and dirty on PR, social customer care, and the staying power of Twitter. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrai...

Bonus! Is Facebook Trying to Kill LinkedIn Next? 05.04.2017 4:09

A few times a month, we'll be bringing you some very special bonus episodes from Jay Baer's popular Jay Today show. These episodes are only a few minutes long, so you can listen to them in between meetings, while making the bed, or whenever else you have 5 minutes to spare. Today 's episode is about Facebook slowly stranguling the competition. Is Linkedin next? And would you use jobs functionality...

Why Social Media Customer Service Is a Marketing Opportunity 04.04.2017 46:40

Dan Gingiss, Author of Winning at Social Customer Care , joins the Social Pros Podcast to discuss the power, impact, and future of customer service through social. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain )

How to Combine Brand Journalism and Social Media 28.03.2017 49:15

Ike Pigott, Communications Strategist for the Alabama Power Company, joins the Social Pros Podcast to discuss using brand jounalism through social to trade regional press for increased business. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain )