Convince & Convert

Social Pros Podcast

Business EN ↓ 614 episodes

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-th...

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Convince & Convert

Episodes

Why Agorapulse is Testing Social Marketing Experiments For You 09.03.2018 45:59

Lisa Kalner Williams, Product Marketing Manager at Agorapulse, joins the Social Pros Podcast to discuss using the scientific method to test social marketing experiments. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Y...

How To Make Social Videos Worth Watching 02.03.2018 45:19

George B. Thomas, Hubspot and Inbound Trainer at IMPACT, joins the Social Pros Podcast to discuss how to make better, more intentional social videos. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere...

How to Turn Your Personal Brand Into a Business 23.02.2018 45:53

Chris Ducker, founder of Youpreneur, joins the Social Pros Podcast to discuss building a business around your personal brand. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere Brand: http://offers.yex...

How Authors and Podcasters Market Through Social 16.02.2018 1:04:19

In this special episode of the Social Pros Podcast, Jay and Adam speak with a wide range of authors, podcasters, and former co-hosts to discuss how they build businesses through social media and beyond. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This!...

The Role of Social in B2B and B2C 09.02.2018 38:12

In this special episode of the Social Pros Podcast, Jay and Adam speak with a wide range of guests to discuss the importance of social and where it might be heading in the coming year. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencet...

How Public Relations Succeeds in a Social Media World 02.02.2018 43:55

Heather Whaling, President/Founder of Geben Communication, joins the Social Pros Podcast to discuss the evolution of public relations and how to succeed in social media. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Y...

How Foundr Built an Entrepreneurial Empire with Instagram 26.01.2018 46:52

Nathan Chan, CEO and Publisher of Foundr, joins the Social Pros Podcast to discuss powerful strategies for organic social media growth. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere Brand: http://...

New Strategies for Today's Social Media Landscape 19.01.2018 49:28

Jay Baer, Founder of Convince & Convert, and Adam Brown, Executive Strategist at Salesforce, discuss how social media has changed in the past year and give predictions for the coming year. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experie...

How to Use Social to Amplify Earned Media 12.01.2018 47:44

Erik Huddleston, CEO of TrendKite, joins the Social Pros Podcast to discuss the evolution of PR and amplifying earned media through social. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere Brand: htt...

How Location-Based Social Chatter Unlocks Your Fans 05.01.2018 45:36

Carlos Garcia, CEO of HYP3R, joins the Social Pros Podcast to discuss how your business can use location data to elevate customer experiences. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere Brand:...

Bonus Episode: Invisibility, Availability, and Readability! 22.12.2017 31:33

On this episode of the Experience This! Show, Dan Gingiss & Joey Coleman look at everything that goes into providing an exceptional customer experience, from making a positive impact when your customers contact support to the crucial element of face time with customers for each member of your organization. Bite-Sized Delight From the Episode: All employees can benefit from dealing with customers....

Seize the Future with These Non-Obvious 2018 Trends 18.12.2017 47:31

Rohit Bhargava, Founder and Chief Trend Curator at Non-Obvious Company, joins the Social Pros Podcast to discuss some of the trends of the past year that you may not have noticed. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experie ncethiss...

The Social Media Success Ingredient You Mostly Ignore 08.12.2017 46:02

Bernhard Schroeder, Clinical Lecturer at San Diego State University and Author, joins the Social Pros Podcast to discuss connecting with millennials and building a solid brand image. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethi...

Twitter Power User Secrets Revealed 01.12.2017 37:33

Madalyn Sklar, Social Media and Digital Marketing Strategist, joins the Social Pros Podcast to discuss the most powerful ways to optimize Twitter for your business. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (Th...

Humanity is More Important Than Data in Social Media 24.11.2017 50:22

Mark Schaefer, Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to discuss all things Twitter, including how to develop a human presence and inspire customers by elevating your employees. In This Episode How Twitter's shift to 280 characters may affect the company and the obstacles it faces How to engage with Twitter as a human-driven platform rather than a place t...

How to Track Social Media Better with Bitly and Link Management 17.11.2017 40:12

Mark Josephson, CEO at Bitly, joins the Social Pros Podcast to discuss link management and how it can drastically improve your business' bottom line. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere B...

How Cleveland Indians Fire Up Their Fans with Social 10.11.2017 50:11

Joel Hammond, Assistant Director of Communications and Head of Social Media for the Cleveland Indians, joins the Social Pros Podcast to discuss how a lean team can shine the spotlight on their fans across multiple channels with minimal paid boosts. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecust...

How to Use Social to Sell Out Your Event Before It's Released 03.11.2017 39:37

Chris Marr, Founder and Director of the Content Marketing Academy, joins the Social Pros Podcast to share how he uses social to sell-out events well before they have even been launched. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experienceth...

Why Stories Is the Key to Company Instagram Success Today 27.10.2017 47:15

Sue B. Zimmerman, Keynote Speaker and Founder of Sue B. Zimmerman Enterprise, joins the Social Pros Podcast to discuss how Instagram is rising above other social tools to become the next major engagement platform. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experie...

How to Grow a Facebook Page From 6,000 to 175,000 Fans 20.10.2017 33:51

Neil Tolbert, Director of Marketing and Communications at Mack Trucks, joins the Social Pros Podcast to share how to successfully drive organic growth through consideration, content, and consistency. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show...

Finally Some Good News About Customer Experience 13.10.2017 49:06

Joey Coleman, Chief Experience Composer for Design Symphony, joins the Social Pros Podcast to discuss his new Experience This! Show and why a positive customer experience is the ultimate game changer in a competitive market. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Conve...

Why Cartoons Outperform Every Content Format 06.10.2017 46:12

Tom Fishburne, Founder and CEO of the Marketoonist, joins the Social Pros Podcast to discuss why niche cartoons have the greatest impact with your audience and how the best creativity is born from repetition. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience T...

How to Use Social Media to Launch a Tequila Brand 29.09.2017 1:02:52

Nick Hasselberg and Richard Pomes, Marketing Manager and Founder/CMO at Ghost Tequila, join the Social Pros Podcast to discuss how they built a social brand from scratch through guerrilla marketing and on-the-ground engagement. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer ) Emma (Your Brain on...

How Cisco Uses Comedy to Grab B2B Customer Attention 22.09.2017 46:15

Tim Washer, Creative Director for Service Provider Marketing at Cisco, joins the Social Pros Podcast to discuss how humor and customer pain can cut through the noise and land those B2B accounts. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer ) Emma (Your Brain on Email: 11 Designs People Can't Resi...

How Minter Dial Is Disrupting the Social Landscape 15.09.2017 53:11

Minter Dial, Speaker, Author, and Founder of the Myndset Company, joins the Social Pros Podcast to discuss disruption, social media, and finding success in the sharing economy. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer ) Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbr...