Convince & Convert

Social Pros Podcast

Business EN ↓ 614 episodes

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-th...

Author

Convince & Convert

Episodes

How Hilton's Social Media Center of Excellence Keeps Guests Coming Back 07.09.2018 49:08

Sabrina Callahan, Director of Social Media & Planning & Integration at Hilton Worldwide, joins the Social Pros Podcast to discuss Hilton's social media center and building brand loyalty. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experienc...

Is the Best Social Media Metric Making People Care About Something? 31.08.2018 44:40

Cassie Roma, Head of Content Marketing at The Warehouse Group, joins the Social Pros Podcast to discuss social storytelling that makes people care. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere Br...

How Influencer Marketing Powers B2B Social Media 24.08.2018 38:30

Neal Schaffer, CEO & Principal Social Media Strategy Consultant at Maximize Your Social, joins the Social Pros Podcast to discuss influencer marketing and social selling in B2B. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow...

How Brian Fanzo Combines Real-Time and Right-Time Social Media 17.08.2018 54:02

Brian Fanzo, Founder & CEO of iSocialFanz LLC, joins the Social Pros Podcast to discuss real-time social and account takeovers. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere Brand: http://offers.y...

How to Dominate Facebook Ads Without Being a Spammy Marketer 10.08.2018 46:21

Amanda Bond, Owner of The Ad Strategist, joins the Social Pros Podcast to discuss building audiences and giving value through organic posts and Facebook ads. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Eve...

Why the Cisco Talent Brand Program in Social Is So Fabulous 03.08.2018 52:01

Carmen Collins, Sr. Social Media & Talent Brand Manager at Cisco, joins the Social Pros Podcast to discuss building a successful talent brand through social. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Eve...

Why Social Media Crisis Management Has Changed Forever 27.07.2018 39:36

Bruce Kennedy, Social Media Manager at Cision, joins the Social Pros Podcast to discuss the current state of PR and crisis management. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere Brand: http://o...

Why You Need 3 Different Instagram Strategies 20.07.2018 35:23

Jenn Herman, Social Media Consultant & Trainer at Jenn's Trends, joins the Social Pros Podcast to discuss strategies for the micro-platforms within Instagram. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Ev...

Is Artificial Intelligence Overblown in Social Media Circles? 13.07.2018 44:47

Tushar Patil, Founding Partner at Idealyst, joins the Social Pros Podcast to discuss social at an enterprise level and the current state of A.I. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere Brand...

Is Influencer Marketing Better for Content or Clicks 06.07.2018 37:34

Daniel Schotland, COO at Linqia, joins the Social Pros Podcast to discuss the ins and outs of successful influencer marketing and why it all comes down to content. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (T...

How the Biggest Maker of Office Supplies Sells Staplers With Social 29.06.2018 45:08

Ted Fay, Vice President of Digital Marketing at ACCO Brands, joins the Social Pros Podcast to discuss how a century old brand builds a social presence from scratch in 2018. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com...

How Lids Uses Social to Amplify Sports Passion 22.06.2018 42:05

Matthew Thompson, Social Media Manager at Lids, joins the Social Pros Podcast to discuss the way Lids engages with an audience as polarized as sports fans and how social is the frontline of business today. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience Th...

Why LinkedIn Is Not Your Resume 15.06.2018 58:22

Melonie Dodaro, Author and CEO of Top Dog Social Media, joins the Social Pros Podcast to discuss moving beyond the resume and unlocking LinkedIn as an invaluable tool for building substantial relationships and securing sales. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Co...

Will Influencer Marketing and Affiliate Marketing Join Forces? 08.06.2018 45:57

Priest Willis, Sr Global Performance Partnerships Marketing Manager at Lenovo, joins the Social Pros Podcast to discuss having an effective affiliate marketing program and turning influencers into long term affiliates. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (...

Is Your Job Ready for the Future of Social Analytics? 01.06.2018 45:41

Chuck Hemann, Head of Analytics at W2O Group, joins the Social Pros Podcast to discuss the current state of social analytics and where it is heading. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere...

How Brandwatch Moves Social Listening From So What to Now What 25.05.2018 40:44

Will McInnes, Chief Marketing Officer at Brandwatch, joins the Social Pros Podcast to discuss the current state of social listening and how businesses should respond to data. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.co...

How to Build Human Connections through Analytics 18.05.2018 47:17

Mikael Dia, CEO/Founder of Funnelytics, joins the Social Pros Podcast to discuss meaningful analytics and using that data to build a loyal community. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere...

Why the Best Social Media Ideas Sound Terrible at First 11.05.2018 44:06

Sarah O'Grady, Head of Global Social Strategy at Lenovo, joins the Social Pros Podcast to discuss taking risks with content and turning employees into advocates. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The...

Why the Relationship Between Branding and Social is More Critical Than Ever 04.05.2018 43:45

Nick Westergaard, Author and Chief Brand Strategist at Brand Driven Digital, joins the Social Pros Podcast to discuss all things branding and why it is so much more than a marketing term. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experien...

How the Houston Texans Engage Fans 365 Days per Year 20.04.2018 45:35

Eric SanInocencio, Senior Director of Social Media for the Houston Texans, joins the Social Pros Podcast to discuss getting the most out of limited opportunities for content. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.co...

Exactly What to Say in Social Media 13.04.2018 40:26

Phil M Jones, President and CEO of Philmjones International, joins the Social Pros Podcast to discuss ways to create more successful opportunities through conversation. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Ye...

How to Harness the Power of Social so You Never Lose a Customer 06.04.2018 51:58

Joey Coleman, Chief Experience Composer at Design Symphony, joins the Social Pros Podcast to discuss ways to drastically improve customer retention through social media. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Y...

How To Create Social Content that Stops Thumbs 30.03.2018 39:40

Dooley Tombras, EVP, The Tombras Group, joins the Social Pros Podcast to discuss raising the standard of creative content to increase sales. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.ly/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere Brand: ht...

How Calgary Stampede Uses 2,300 Volunteers to Boost Social Media Success 23.03.2018 43:38

Phil Moad, Digital Marketing Lead at Calgary Stampede, joins the Social Pros Podcast to discuss promoting large scale events and the important role of volunteers. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (Th...

Why Your Employees are Your Greatest Social Media Assets 16.03.2018 38:08

Jorgen Sundberg, Employer Brand Consultant & CEO at Link Humans, joins the Social Pros Podcast to discuss the important role of your employees in social media. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The E...