Convince & Convert

Social Pros Podcast

Business EN ↓ 614 episodes

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-th...

Author

Convince & Convert

Episodes

Can Social Media Succeed Without a Big Dose of Humanity? 22.02.2019 38:27

Mark Schaefer, Executive Director of Schaefer Marketing Solutions LLC and author of Marketing Rebellion, joins the Social Pros Podcast to discuss humanity in business and helping people belong. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: ex...

Introducing The Talk Triggers Show 15.02.2019 6:49

Jay Baer, Founder of Convince & Convert and Co-Host of the Social Pros Podcast, gives a sneak peek at his all-new show Talk Triggers. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere Brand: http://of...

How Personal Tragedy Illuminated Business Empathy 08.02.2019 43:13

Minter Dial, Author of Heartificial Empathy, joins the Social Pros Podcast to discuss his new book and the ways A.I. can help businesses interact with more empathy. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (...

Non-Obvious 2019 Trends for Social Media and Beyond 01.02.2019 34:30

Rohit Bhargava, Founder and Chief Trend Curator of Non-Obvious Company, returns to the Social Pros Podcast to discuss the non-obvious 2019 trends as well as how to market successfully on a small business budget. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experie...

What Makes Real People Care About Your Social Media 25.01.2019 40:41

Andy Sernovitz, CEO of SocialMedia.org, joins the Social Pros Podcast to discuss the core elements of a successful social media community and getting real people to talk about your brand. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experien...

How to Turn Customer Complaints Into Winning Social Media Content 18.01.2019 33:22

Lindsey Hancock, Owner of Brand Vixen, joins the Social Pros Podcast to discuss her time at Big Ass Fans and how she was able to turn customer complaints into positive support. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow....

How to Activate Employees With a Show-and-Tell Social Media Strategy 11.01.2019 36:54

Eileen Burmeister, Communications Consultant at Arizona Public Service, joins the Social Pros Podcast to discuss empowering employees for photo storytelling in social. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yex...

How to Unlock Massive Social Ad Improvements With Artificial Intelligence 04.01.2019 34:32

RJ Talyor, CEO and Founder of Pattern89, joins the Social Pros Podcast to discuss the value of artificial intelligence when improving your social ad strategy. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Ev...

10 Key Social Media Lessons From 51 Podcast Episodes 28.12.2018 41:12

In this special year-end episode of the Social Pros Podcast, Jay and Adam revisit highlights from their top ten episodes from 2018. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere Brand: http://offe...

How to Use Social to Convince You to Watch TV Through Your Headphones 21.12.2018 31:59

Tal Hayat, VP of Marketing and Consumer Strategy, and Nick Ferry, Marketing Associate at Tunity, join the Social Pros Podcast to discuss the ways Tunity is using social to build customer awareness and loyalty. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experienc...

Make Your Social Soar With These Laws of Brand Storytelling 14.12.2018 38:27

Jessica Gioglio, co-author of The Laws of Brand Storytelling, joins the Social Pros Podcast to discuss the necessity and the evolution of brand storytelling. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Eve...

How to Use Authenticity to Become an Iconic Business 07.12.2018 33:12

Scott McKain, Founder and CEO of Distinction Institute, joins the Social Pros Podcast to discuss the connection between authenticity and being an iconic business. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (Th...

How Purple Became the Most Effective Advertiser on Facebook 30.11.2018 30:13

Alisa Gammon, Social Advertising Director at Purple, joins the Social Pros Podcast to discuss balancing creativity with targeting for successful social advertising. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (...

How to Create a Social Media Attention System 23.11.2018 42:10

Neen James, keynote speaker and author, joins the Social Pros Podcast to discuss the value of developing your own attention system. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere Brand: http://offe...

Social Media Lessons from the Performance Marketing Revolution 16.11.2018 41:58

Robert Glazer, Founder and CEO of Acceleration Partners, joins the Social Pros Podcast to discuss performance marketing and how it fits into your social strategy. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (Th...

Why Michael Stelzner Says Less Is Now More in Social Media 09.11.2018 54:00

Michael Stelzner, CEO and Founder of Social Media Examiner, joins the Social Pros Podcast to discuss building better social media practices based on meaningful data. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext...

4 Questions You Must Answer to Succeed on YouTube in 2019 02.11.2018 50:58

Owen Hemsath, better known as consultant and speaker Owen Video, joins the Social Pros Podcast to discuss all things video strategy and YouTube. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere Brand...

How Holiday World Uses Social to Delight Roller Coaster Fans 26.10.2018 53:10

Paula Werne, Director of Communications at Holiday World and Splashin' Safari, joins the Social Pros Podcast to discuss the importance of responding to customers through social. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow...

Why Your People Are the Secret to B2B Social Media Wins 19.10.2018 41:36

Michael Brito, Executive Vice President of Zeno Group, joins the Social Pros Podcast to discuss B2B social media and social listening. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere Brand: http://o...

Why Social Media Best Practices Are Making You Worse, Not Better 12.10.2018 44:26

Jay Acunzo, Founder of Unthinkable media, joins the Social Pros Podcast to discuss moving beyond best practices and his new book Break the Wheel. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere Bran...

How Social Media and Word of Mouth Turn Customers Into Marketers 05.10.2018 47:07

Jay Baer, Founder of Convince & Convert and co-author of Talk Triggers, joins the Social Pros Podcast to discuss his new book and word of mouth marketing. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everyw...

How To Generate 70x ROAS With Your Social Ads 28.09.2018 43:48

Michael Melaro, Sr. Director of Retail Performance, and Kate Wolcott Rizzo, Sr. Creative Manager, of The Wellsville Group, join the Social Pros Podcast to discuss maximizing the return on social ads. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Sh...

A Special Preview of Talk Triggers By Jay Baer and Daniel Lemin 25.09.2018 6:18

In this bonus episode of the Social Pros Podcast, Jay Baer presents a special preview of the audiobook for Talk Triggers. Buy Talk Triggers here!

Why You Can't Reverse Engineer Social Media Success 21.09.2018 44:28

Srinivas Rao, Founder/Chief Creative Instigator at Unmistakable Creative, joins the Social Pros Podcast to discuss creativity and his new book An Audience of One: Reclaiming Creativity for Its Own Sake. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This!...

Why Live Streaming Is the Best Way to Connect With Heart 14.09.2018 51:49

Chris Strub, CEO of I Am Here LLC, joins the Social Pros Podcast to discuss the connective power of live streaming. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com ) Yext (The Everywhere Brand: http://offers.yext.com/ever...