Convince & Convert

Social Pros Podcast

Business EN ↓ 614 episodes

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-th...

Author

Convince & Convert

Episodes

Why Instagram is the Cookie Monster of Content and How You Should Feed the Beast 16.08.2019 38:16

Jill Paider, an award-winning photographer and creative director, joins the Social Pros Podcast to discuss the importance of sharing photogenic content on Instagram and how 'social photography' has impacted the industry. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Epi...

How this Airline Became Best in the World at Social Media 09.08.2019 51:30

Greg Hounslow, Emerging Media Manager at WestJet, joins the Social Pros Podcast to discuss how the airline has propelled their online presence to become the number one brand on social in the airline industry. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Building a Number...

How a 180 Year Old Brand Made a Huge Social Media Pivot 02.08.2019 41:29

Jen Hartmann, the Public Relations and Social Media Manager at John Deere, joins the Social Pros Podcast to discuss how a 180 year old brand leverages paid social. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Social is no longer a free marketing tool There was a tim...

How Cinnabon Built Their Sweet Social Media Program 26.07.2019 40:50

Marissa Sharpless, Sr. Manager, PR and Social Media at Cinnabon, joins the Social Pros Podcast to discuss the power of storytelling on social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud emma Storytelling on Social People have been telling stories since the dawn o...

How to Use AI to Find Better UGC Photos 19.07.2019 31:44

Amrita Gurney, the Vice President of Marketing at CrowdRiff, joins the Social Pros podcast to discuss how brands can leverage the power of user-generated content to build their audience. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Defeat the challenges of UGC User-ge...

The Power and Shortcomings of Influencer Marketing at Scale 12.07.2019 43:51

David Armano, Global Strategy Director at Edelman, joins Social Pros to discuss the relationship between word of mouth and influencer marketing. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Airtable Consumers Trust Influencers Did you know that 63% of consumers trust influen...

How opendorse Revolutionized Athlete Marketing in Social Media 05.07.2019 45:56

Blake Lawrence and Adi Kunalic, Co-Founders of opendorse, join the Social Pros Podcast to discuss their incredible athlete marketing platform and how its revolutionizing the way the sports industry use social. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Pattern 89 Power Comes...

How Caesars Uses Social to Surround its Customers 28.06.2019 47:26

Ryan Thompson, CMO of Blue Heron, joins Social Pros to discuss social strategy in the hospitality industry and why you should keep tabs on what your guests are saying on review sites. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Airtable Listen to your customers online! The...

How to Use Big Data and Personalization to Dominate Instagram Commerce 21.06.2019 41:40

Oz Etzioni, the CEO and Co-founder at Clinch joins the Social Pros Podcast to unveil how hyper targeting works in digital advertising. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma How Hyper-Targeting Works in Digital Advertising With the right...

How to Add Value with Every Instagram Post 14.06.2019 41:04

Senior Marketing Executive and Food and Hospitality Influencer, David "Rev" Ciancio, joins the Social Pros Podcast to talk about how to increase engagement on Instagram with a fine-tuned social media strategy. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: SalesForce Market...

6 Social Media Changes Impacting 2019 (So Far) 07.06.2019 43:55

In this special episode of the Social Pros Podcast, Jay and Adam dive into the biggest trends to impact social in 2019 so far. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: SalesForce Emma Top 6 Social Trends in 2019 We're already mid-way through the year and we've see...

How to Implement AI to Improve Your Social Media 31.05.2019 34:46

Paul Roetzer, the Founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute, joins the Social Pros Podcast to discuss the impact of AI on social media professionals. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: SalesForce Marketing Cloud Pattern 89 I...

How to Overcome Fear of Creating Video in Social Media 24.05.2019 50:17

Michael Port, the Co-Founder and CEO of Heroic Public Speaking, joins the Social Pros Podcast to discuss the power of storytelling and how to eliminate the fear of creating video for social. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Sales Force Marketing Cloud Emma ...

How to Not Screw Up Your Live Social Media Content and Broadcasts 17.05.2019 46:46

Lauren Teague, the Digital Strategist at Convince & Convert, joins the Social Pros Podcast to talk about how to plan and prepare for broadcasting live social media content. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: SalesForce Marketing Cloud Emma How to Not Screw Up...

How Qualcomm Grew a Thriving Influencer Marketing Program From Scratch 10.05.2019 39:30

Jessica Jensen, Global Director of Marketing at Qualcomm, joins Social Pros to discuss how she leverages influencer marketing in the B2B world. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Sales Force Pattern 89 How Qualcomm Grew a Thriving Influencer Marketing Prog...

Is This the Best Business on Instagram? 03.05.2019 41:19

Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, joins the Social Pros Podcast to discuss how he has created the most engaged jewelry brand on Instagram. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Techsmith Is This the Best Business on Instagram? We hear...

Facebook Lost 15 Million Users, What Now? 26.04.2019 45:51

Tom Webster, Senior Vice President of Strategy and Marketing at Edison Research, joins the Social Pros Podcast to discuss how and why Facebook lost an epic portion of users in just two years. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Sales Force Pattern 89 Facebook Los...

Are Social Networks Built to Suck? 19.04.2019 50:50

Joseph Jaffe, Admiral, Co-founder at The HMS Beagle and author of ' Built to Suck ,' joins the Social Pros Podcast to discuss why all companies and social networks are built to suck. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Are Social Networks Built to Suck? Washed up...

How America's Largest University Uses Social For Branding 12.04.2019 41:14

Adam Pierno, the Associate Vice President Marketing Strategy of Arizona State University joins the Social Pros Podcast to discuss how universities can leverage social for powerful branding. Please Support Our Sponsors : Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Emma In This Episode: 05:00 –...

The 'AI for Marketers' Era Starts Now 05.04.2019 42:10

Christopher S. Penn, Co-Founder of Trust Insights and Co-Host of the Marketing Over Coffee podcast, joins the Social Pros Podcast to discuss the role and impact of artificial intelligence in the digital marketing universe. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Pattern89...

Why Social Media Customer Service Is Changing and What You Need to Do Next 29.03.2019 42:37

Nicole van Zanten, CRO of ICUC, joins the Social Pros Podcast to discuss the trend toward one-on-one interaction in social media customer service. Special thanks to our sponsors: Salesforce Marketing Cloud ( bit.ly/jaysays ) Emma ( myemma.com ) In This Episode 05:18 - How the arena for customer engagement has changed in the past three years. 08:06 - Why more and more brands are strategizing around...

The Role of Agencies in a World Where Paid Social Dominates 22.03.2019 27:52

Eric Siu, CEO of Single Grain, joins the Social Pros Podcast to discuss the evolving role of agencies in a marketing landscape dominated by paid social. Special thanks to our sponsors: Salesforce Marketing Cloud ( bit.ly/jaysays ) Pattern 89 ( pattern89.com/socialpros ) In This Episode 10:35 - What businesses should do less of when it comes to marketing. 13:42 - What's ahead for influencer marketi...

How to Do Healthcare Social Media Right 15.03.2019 31:09

James LaCorte, Social Media Manager at Blue Cross NC, joins the Social Pros Podcast to discuss the ins and outs of being healthcare social media manager and helping customers before they encounter problems. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience T...

How Comcast Interacts With Customers on Social Media 6 Million Times Each Year 08.03.2019 44:02

Lisa Blackshear (Sr. Vice President of Communications, Digital Media at Comcast) joins the Social Pros Podcast to discuss managing a social care team that handles millions of interactions each year. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Sho...

What Seth Godin Thinks About the State of Social Media 01.03.2019 40:14

Seth Godin, author of This Is Marketing , joins the Social Pros Podcast to discuss the current state of social marketing and the importance of consistency over authenticity. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers ) Convince & Convert (Experience This! Show: experiencethisshow.com...