Convince & Convert

Social Pros Podcast

Business EN ↓ 614 episodes

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-th...

Author

Convince & Convert

Episodes

Why Passion is the Number One Ingredient for a Social Media Manager 14.02.2020 41:28

Bari Rosenstein, the Social Media Manager at Honest Tea, joins the Social Pros Podcast to talk about providing her audience with a personable and personalized experience on social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Having a passion f...

Is Social Media Making You a Better Person? 07.02.2020 40:32

Scott Stratten, President of UnMarketing Inc., joins the Social Pros Podcast to discuss his new book, The Jackass Whisperer , and reveals what you can do to silence the jackassery you experience at work, at home, and online. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma F...

Using Creativity to Dominate Linkedin Video 31.01.2020 44:12

Allen Gannett, the Founder of TrackMaven and author of 'The Creative Curve,' joins the Social Pros Podcast to talk about how creativity is a learnable skill, the resurrection of organic social, and how to dominate LinkedIn video. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My E...

How to Decentralize Social Media Execution to Add Authenticity 24.01.2020 47:54

Ovi Vitas, EVP, Chief Brand & Digital Officer of Marriott Vacations Worldwide, joins the Social Pros Podcast to talk about his unrelenting focus on customer experience and how to use 'Social Champions' to decentralize social media execution and add authenticity. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week...

How to Spot Social Media Fads vs. Trends 17.01.2020 48:44

Rohit Bhargava, the Founder & Chief Trend Curator of Non-Obvious Company, joins the Social Pros Podcast to discuss the difference between fads and trends and what 'megatrends' have the power to change your business and propel your career. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing C...

Burnout is Real Among Social Media Managers 10.01.2020 41:15

Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, joins the Social Pros Podcast to discuss the reality of burnout in the social media manager community and what we can do to prevent it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode De...

How to Use Social Media to Create a Fanocracy for your Brand 03.01.2020 48:05

David Meerman Scott, Business Growth Strategist, joins the Social Pros Podcast to discuss how brands can leverage social media to build a 'Fanocracy' for themselves. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details In a world where word-of-mouth can make or brea...

Secrets to Success When Publishing Content on LinkedIn 20.12.2019 43:22

Amber Naslund, the Senior Content Consultant at LinkedIn, joins the Social Pros Podcast to discuss the secrets of LinkedIn's algorithm and reveals what content works best on the platform. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details What content wo...

6 Top 2020 Social Media Trends 17.12.2019 46:22

Join Jay Baer and his co-host, Adam Brown, on this special episode of the Social Pros Podcast, where they discuss the top social media trends on the horizon for 2020. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details The Social Pros Podcast...

Introducing Standing Ovation 06.12.2019 42:03

On this special episode of the Social Pros Podcast, you'll get to listen to the first ever episode of Jay Baer's brand-new podcast, Standing Ovation, featuring Hall of Fame keynote speaker, Scott McKain. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episo...

Use Customer Questions to Drive your Social Content Strategy 29.11.2019 41:38

Henry Ma, the Chief Operating Officer of Ricoma Embroidery Machines, joins the Social Pros Podcast to talk about his company's incredible content and social program. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode Details When you're in a super niche business...

Michael Stelzner Predicts a Bumpy Future for Social Media 22.11.2019 44:44

Michael Stelzner, the Founder of Social Media Examiner, joins the Social Pros Podcast to discuss the death of organic reach and the future of social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details With organic reach diminishing, is soci...

Social Pros Greatest Hits - How to Add Value with Every Instagram Post 15.11.2019 40:20

In this episode we're re-visiting one of the most fun episodes we've ever had here at Social Pros. All the way back in June, we had a chat with Senior Marketing Executive and Food and Hospitality Influencer, David "Rev" Ciancio, who spoke about how to increase engagement on Instagram with a fine-tuned social media strategy. Huge thanks to our amazing sponsors for helping us make this happen. Pleas...

Is your Social Media Curious Enough to Succeed? 08.11.2019 41:15

Ron Tite, Founder and CEO of Church+State, joins the Social Pros Podcast to discuss his new book, ' Think. Do. Say ,' and how you can win your audience's time and confidence. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode Details Social media professionals ca...

The Biggest Threat to Community Managers is Themselves 01.11.2019 35:26

Jeremiah Owyang, Founding Partner of Kaleido Insights joins the Social Pros Podcast to talk about how the biggest threat to community managers is themselves. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details The main aim of digital transform...

The Power of Social Media for Professional Services 25.10.2019 49:10

Mitch Jackson, aka "The Streaming Lawyer," joins the Social Pros Podcast to discuss how social media can be a game-changer for professionals. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Marketing Solutions Full Episode Details Being a powerful story-teller in cou...

Two Personal Brand Secrets and Why Reputation Precedes Revenue 18.10.2019 44:25

Rory Vaden, the Co-Founder of Brand Builders Group, joins the Social Pros Podcast to discuss the key steps you need to take to build and monetize your successful personal brand. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details We are surrounded b...

366 Bites of Wisdom for Social Media Professionals 11.10.2019 43:17

John Jantsch, Founder of Duct Tape Marketing, joins the Social Pros Podcast to discuss what social media professionals can learn from great minds throughout history. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Marketing Solutions Full Episode Details History tend...

How to Repurpose your Content on Social for Maximum Results 04.10.2019 46:18

Amy Woods, the Founder of Content 10x, joins the Social Pros Podcast to discuss why repurposing should be an integral part of your content marketing strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Marketing Solutions Full Episode Details Do you repurpose your c...

How the USPS Built a Social Media Program that Combines Content and Customer Service 27.09.2019 49:40

Nicholas Sucich, the Executive Producer of Digital Communications at USPS, joins the Social Pros Podcast to discuss how social can bring you closer to your customers. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode Details Customer service is the bloodline o...

How to Maximize the Storytelling Impact of your Social Media 20.09.2019 35:49

Kindra Hall, President and Chief Storytelling Officer at Steller Collective, joins the Social Pros Podcast to discuss how brands can increase consumer storytelling and solicit better stories from their customers. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode D...

Social Pros Greatest Hits - Is This the Best Business on Instagram? 13.09.2019 42:21

In this special encore episode of Social Pros, Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, joins the Social Pros Podcast to discuss how he has used influencer marketing and user-generated content to build a jewelry brand that dominates Instagram. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:...

How to Transform Your Followers into Superfans with Magic Moments 06.09.2019 46:28

Pat Flynn, CEO of Flynndustries, the host of Smart Passive Income and author of Superfans, joins the Social Pros Podcast to discuss how you can transform your followers, subscribers and customers into superfans. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Ma...

Social Media Lessons From America's Biggest Hospitals 30.08.2019 38:39

Jay Baer and Adam Brown go solo in this episode of the Social Pros Podcast to discuss common trends across social media marketing from the top U.S. hospitals. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud emma Beyond the Newsfeed: The Best Healthcare Social Media for 2020 W...

The Right Way to Handle Reviews in 2019 According to Yelp 23.08.2019 49:06

John Carroll, Senior Manager of Business Outreach at Yelp, joins the Social Pros Podcast to discuss the importance of responding to online reviews and why you should never underestimate the value of good customer service. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Res...