Convince & Convert

Social Pros Podcast

Business EN ↓ 614 episodes

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-th...

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Convince & Convert

Episodes

How the Indiana Pacers Honor the Past and the Present with Winning Social Content 07.08.2020 50:22

Tatiana Holifield, the VP/Head of Digital Strategy at Pacers Sports & Entertainment, is our guest on this episode of the Social Pros Podcast, where we talk about how the Indiana Pacers leverage social, coordinate teams, and how they have diversified their organization. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help!...

How Chicago Bulls Win in Social by Being Adaptable 31.07.2020 51:15

Luka Dukich, the Director of Content for the Chicago Bulls, is our guest on this episode of Social Pros, where we talk about why being adaptable is key for social media success no matter what's going on in the world. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org A...

How to Avoid Major Influencer Marketing Mistakes 24.07.2020 44:02

Neal Schaffer, the President of PDCA Social, joins the Social Pros Podcast to talk about how brands and businesses can leverage influencers in their marketing efforts and effectively navigate through 'the age of influence' we currently find ourselves living in. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:...

How JetBlue Handles Social Customer Service During COVID-19 17.07.2020 40:40

Laurie Meacham, the Manager of Customer Support at JetBlue, joins the Social Pros Podcast to talk about the importance of empathetic marketing and showing humanity towards customers on social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Remember to have...

Is Video the Only Place to Innovate in Social Media 10.07.2020 44:07

Michael Stelzner, the Founder of Social Media Examiner, joins the Social Pros podcast to talk about the 2020 Social Media Marketing Industry Report and why video may be the only viable place to innovate in social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.or...

Social Pros Greatest Hits - How Comcast Interacts With Customers on Social Media 6 Million Times Each Year 03.07.2020 42:26

On this special encore episode of the Social Pros Podcast, we're joined by Lisa Blackshear, Sr. Vice President of Communications, Digital Media at Comcast, to talk about how to build and manage an incredible social care team. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMe...

How Social Unites 4000+ Clubs to Support One Great Cause 26.06.2020 49:48

Tiffany Rivers, the Social Media Manager at Boys & Girls Clubs of America, joins the Social Pros Podcast to talk about how she and her team has leveraged social to bring over 4000 clubs together during difficult times. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.o...

How a Community Manager Became Global VP of Marketing at Patrón Tequila 19.06.2020 49:07

Adrian Parker, Global VP of Marketing for Patrón Tequila, joins the Social Pros Podcast to talk about how he leads all of the marketing for the #1 most talked about spirits brand in the world. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Prepare for the Unpredi...

How Pfizer Built Employee Advocacy Success From the Top-Down 12.06.2020 49:07

Chad Parizman, the Head of Social Media & Digital Communications at Pfizer, joins the Social Pros Podcast to talk about how brands can launch a successful employee advocacy program. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full...

The Truth About LinkedIn Ad Success 05.06.2020 39:37

AJ Wilcox, Founder of B2Linked, a LinkedIn Ads-specific ad agency, joins the Social Pros Podcast to discuss how you can supercharge your next LinkedIn Ad campaign. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details Li...

How Chipotle Got 1 Billion Views on a Single TikTok Promotion 29.05.2020 44:12

Tressie Lieberman, Vice President, Digital Marketing and Off-Premise at Chipotle, joins the Social Pros Podcast to discuss how the popular taco and burrito chain acquired outstanding feedback and engagement from a single TikTok promotion. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This...

The Purdue and Don'ts for Engaging Higher Ed Students 22.05.2020 38:04

Abby Eddy, the Assistant Director of Digital Engagement at Purdue University, joins the Social Pros Podcast to talk about how you can use social media to connect with your audience during uncertain times. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud...

Why a Serial Entrepreneur Mindset is Key to Social Success 15.05.2020 43:50

Dan Phelps, Head of Social Media Marketing at Wells Fargo, joins the Social Pros Podcast to talk about the power of embracing a serial entrepreneur mindset as a social practitioner. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Ep...

What You Must Adjust in Your Social Media in These Crazy Times 08.05.2020 47:50

Zontee Hou, Head of Strategy at Convince & Convert and Lauren Teague, Strategist at Convince & Convert, join the Social Pros Podcast to reveal what changes you need to make in social media during these uncertain times. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Ma...

What Works Now in Social Media Ads According to Big Data 01.05.2020 42:16

R.J. Talyor, CEO and Founder of Pattern89, joins the Social Pros Podcast to discuss how you can optimize social media advertising based on real-time data. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details Tired of spen...

How Johnsonville Makes the Social Media Sausage 24.04.2020 42:59

Stephanie Dlugopolski, Sr. Public Relations & Social Media Manager at Johnsonville Sausage, joins the Social Pros Podcast to talk about their delicious social media strategy, the power of social listening, and so much more! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Fu...

How to Optimize Impact of Social Media Visuals 17.04.2020 41:54

Dustin W. Stout, the Founder of SoVisual.co, joins the Social Pros Podcast to talk about what makes people want to engage with visuals on social media and the importance of having a message before you create any graphics. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full...

2020 YouTube Success Formula is Different Than You Think 10.04.2020 47:11

Owen Hemsath, the Founder of Owen Video, joins the Social Pros Podcast to discuss practical ways to help you create better video content and grow on YouTube. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Do you want to grow on YouTube? If you're someo...

How to Shift Crisis Communications in the Middle of a Crisis 03.04.2020 46:36

Steve Kearns, LinkedIn's Social Media Lead, joins Social Pros to discuss how brands and social practitioners can navigate through the coronavirus (COVID-19) crisis. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details The coronavirus (COVID-19) crisis has im...

How Social Media Can Breed Disruptive Thinking 27.03.2020 41:51

Jeremy Gutsche, the CEO of Trend Hunter, joins the Social Pros Podcast to challenge social practitioners to stop repeating past decisions and embrace disruptive thinking. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details As a social practitioner, you're l...

How FedEx Dominates in Social Media by Getting Specific 20.03.2020 42:36

Alex Shockey, the Global Social Media Manager at FedEx, joins the Social Pros Podcast to discuss the structure and strategies of the tiny but mighty social media team at FedEx. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Social media is constantly c...

How to Use Authenticity and Become a TikTok Influencer 13.03.2020 40:33

TikTok influencer, Maggie Thurmon, joins the Social Pros Podcast to discuss how brands can create content that resonates with audiences on TikTok. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details With over one billion users, TikTok is undoubtedly having...

Psychology Shows Why Social Media Often Fails 06.03.2020 45:34

Jonah Berger, Marketing Professor at The Wharton School, joins the Social Pros Podcast to talk about how you can become a catalyst for change and leverage the power of understanding behavioral science to change anyone's mind. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma...

How 130,000 RE/MAX Agents Use Social Media 28.02.2020 41:43

Kayla Roofe, the Sr. Social Media Manager at RE/MAX LLC, joins the Social Pros Podcast to talk about how digital and social have changed the real estate industry. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Buying a home is a huge expense. For most...

If LinkedIn is Salad Do You Need More Roughage? 21.02.2020 33:34

Anthony Juliano, the Vice President/General Manager of Asher Agency, joins Social Pros to talk about his philosophy for succeeding on LinkedIn. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details If social media is a buffet, Facebook, Instagram, TikTok, and...