Convince & Convert

Social Pros Podcast

Business EN ↓ 614 episodes

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-th...

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Convince & Convert

Episodes

Managing a Facebook page with 7 million fans 03.10.2014 43:02

Shannon Otto , Social Media Manager of Clinique , joins the Social Pros Podcast this week to discuss how her team manages content for their global presence across markets, the statistics and measurements of a multi-national brand, and the ever-rising presence of social commerce. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/managing-a-facebook-page-with-7-million-fans...

Social Media is Not Your Problem 26.09.2014 48:28

Scott Stratten , President of UnMarketing , joins the Social Pros Podcast this week to discuss his new book UnSelling: The New Customer Experience

Is Twitter About to Make a Huge Mistake? 19.09.2014 57:58

Mark Schaefer, Executive Director of Schaefer Marketing Solutions and faculty member at Rutgers University, joins the Social Pros Podcast this week to discuss the increasing complexity of the internet, the future of social media in the larger scheme of the marketing world, and Twitter's latest attempt to gain users. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/is-twi...

Is Writing Still the Most Important Social Skill? 15.09.2014 55:33

Ann Handley, Chief Content Officer at MarketingProfs, joins the Social Pros Podcast this week to discuss the essentials of writing in the visual media marketing world, key points of wisdom from her new book Everybody Writes, and the fact that honing your writing skills will make you a stronger digital marketer. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/is-writing-...

Does Your Personal Brand Help Your Employer? 05.09.2014 48:32

Gabriel Weinberg, Founder of DuckDuckGo, joins the Social Pros Podcast this week to discuss the importance of experimentation for startups, the main lessons from his upcoming book Traction: A Startup Guide to Getting Customers, and how skepticism is a necessary tool for every social pro. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/does-your-personal-brand-help-your-...

Why Research Is Key to Improving Your Social Media Marketing 29.08.2014 55:59

Marji J. Sherman , Social Media Strategist at Kohler

How to Build a Social Media Empire by Running with Scissors 22.08.2014 50:22

Jenny Barnett Rohrs , Founder of Craft Test Dummies

Using Social Media to Generate Measurable Sales – It's Possible 15.08.2014 49:04

Jay Cooney , E-Commerce Social Media Manager at Omni Hotels & Resorts

How to Integrate Social Media in a True Omni-Channel Program 08.08.2014 52:40

Siobhan Fitzpatrick, Director of Multi Channel at Homebase, joins the Social Pros Podcast this week to discuss integrating new marketing techniques into the traditional sales funnel, working with third parties to share great content, and how to unlock the knowledge that's inherent in her team members. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-to-integrate-soci...

Social Media and UGC Best Practices for Museums 01.08.2014 55:34

W. Ryan Dodge , Social Media Coordinator at the Royal Ontario Museum

How to Respond to Every Social Media Inquiry in an Average of 19 Minutes 25.07.2014 47:10

Dan Gingiss , Director of Digital Customer Experience & Social Media at Discover

Is Podcasting the Most Underrated Content Marketing Tactic? 18.07.2014 54:30

Bob Knorpp , Host of the Beancast Marketing Podcast and President of The Cool Beans Group [...]

Why Being Nimble Was the Key to Success for This Social Media Strategist 11.07.2014 50:10

Nick Cicero , Director of Client Strategy at Expion

Why Mobile Moments Are Mandatory for Every Business 04.07.2014 48:14

Josh Bernoff , Senior Vice President of Idea Development at Forrester

How Sprouts Farmers Market is Serving Up Social Retail Success 27.06.2014 41:56

Dana From , Social Media Marketing Manager at Sprouts Farmers Market

The Best Google Analytics Metrics for Social Media Professionals 20.06.2014 55:17

Adam Singer , Analytics Advocate at Google , joins the

How Customer Service can Devastate Your Social Media Plans 13.06.2014 52:28

Peter Shankman - entrepreneur, author, and consultant - joins the Social Pros Podcast this week to discuss the essentials of social media customer service, including managing social media presence, balancing marketing and customer service, and empowering employees to make a [...]

How Groupon Integrates Social Media and Customer Experience 06.06.2014 51:57

Paul Matson , Head of Content & Social Media at Groupon

Using Social Media to Win Hearts in Financial Services 30.05.2014 41:42

Michael Toner, Social Media Manager at Navy Federal Credit Union, joins the Social Pros Podcast this week to discuss focusing on culture to perfect social media strategy, how he puts content first and foremost in his engagement with customers, and his plan to harness the power of internal brand ambassadors. Read the highlights: http://www.convinceandconvert.com/?p=18371

Social Media Lessons from America's Biggest Company 23.05.2014 55:29

Chad Mitchell, Senior Director of Digital Communications for Walmart, joins the Social Pros Podcast this week to discuss his social team's changing structure, managing the reputation of a company that operates on so many levels, and staying authentic with a global brand. http://www.convinceandconvert.com/?p=18290

Why Canva is Taking Over Visual Social Media 16.05.2014 45:19

Peg Fitzpatrick , Head of Social Strategy at Canva and Managing Partner of 12 Most , joins the Social Pros Podcast this week to discuss building a brand's online presence from the ground up, the on-going importance of Pinterest, and how Canva can help brands revolutionize their visual presence online. http://www.convinceandconvert.com/social-pros-podcast/why-canva-is-taking-over-visual-social...

How Being Specific about Social Strategy can Increase Social Influence 09.05.2014 42:46

Nick Robinson , Digital Strategist at SAP

The Truth about Google + for Business (and Content Marketing) 02.05.2014 47:54

Martin Shervington , Founder and Community Manager of Plus Your Business

How to Create a Thriving B2B Advocacy Community 24.04.2014 47:54

John Mark Troyer, Director and Social Media Evangelist for VMware, joins the Social Pros Podcast this week to discuss the origins of the community surrounding VMware, the tools his team has built to allow that community to change over time, and how they encourage influencers to remain active advocates of the brand. http://www.convinceandconvert.com/social-pros-podcast/how-to-create-a-thriving-b2b-...

How To Succeed With Visual Social Media Marketing 18.04.2014 53:07

Jessica Gioglio, Social Media Strategist for Dunkin Donuts, and Ekaterina Walter, Co-founder and CMO of Branderati, join the Social Pros Podcast this week to discuss their new book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.