Michael Stelzner, Social Media Examiner
Social Media Marketing Podcast
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Author
Michael Stelzner, Social Media Examiner
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
Facebook for Local Business: Creative Ways to Grow 21.04.2017 36:40
Is your local business on Facebook? Wondering how to market your business more effectively? In this episode, I interview Dr. Anissa Holmes, the author of Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More, While Working Less! Show notes: https://www.socialmediaexaminer.com/246 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.c...
Instagram Business Profiles: Why Marketers Should Upgrade 14.04.2017 41:15
Have you considered moving to an Instagram business profile? Wondering what advantages you'll gain? In this episode, I interview Jenn Herman, a social media consultant and Instagram marketing expert. Her blog, JennsTrends.com, has placed in our top 10 social media blogs three different times. Show notes: https://www.socialmediaexaminer.com/245 See Privacy Policy at https://art19.com/privacy and C...
Live Video: Tips and Techniques for Creating Great Content 07.04.2017 40:12
Do you broadcast live video? Want to learn how to create an engaged following? In this episode, I interview Alex Khan, the founder of Attractive Media, a German social media agency that helps businesses with live video. Show notes: https://www.socialmediaexaminer.com/244 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info...
Google Analytics: How to Analyze the Behavior of Your Site Visitors 31.03.2017 46:46
Do you want to learn more about how people use your website? Wondering how the Behavior reports in Google Analytics can help? In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media. Andy specializes in content marketing and Google Analytics. Show notes: https://www.socialmediaexaminer.com/243 See Privacy Policy at https://art19.com/privacy and Cal...
Facebook Messenger Marketing: What Marketers Need to Know 24.03.2017 43:40
Do you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger bots and Messenger ads can help? In this episode, I interview Molly Pittman, the vice president of marketing at DigitalMarketer. She specializes in customer acquisition and teaches regularly for the company's membership community. Show notes: https://www.socialmediaexaminer.com/242 See Privacy...
Animated Visuals: How to Bring Still Images to Life 17.03.2017 41:49
Do you use visuals on your blog and social media? Have you considered animating them? In this episode, I interview visual marketing expert Donna Moritz. Her blog Socially Sorted was recognized as one of Social Media Examiner's Top 10 Social Media Blogs in 2015, 2016, and 2017. Show notes: https://www.socialmediaexaminer.com/241 See Privacy Policy at https://art19.com/privacy and California Privac...
How to Use Facebook to Market Your Products 10.03.2017 42:43
Do you have products to sell? Have you tried using Facebook ads to promote your products? In this episode, I interview Steve Chou. Steve and his wife run an ecommerce site that sells handkerchiefs and linens at BumblebeeLinens.com. Show notes: https://www.socialmediaexaminer.com/240 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-...
Thought Leadership: How to Become Known to People Who Matter 03.03.2017 40:27
Do you want to be recognized as an expert in your field? Wondering how to make a name for yourself? In this episode, I interview Mark Schaefer, a prolific blogger, author, and speaker. He's written Social Media Explained, The Content Code, and The Tao of Twitter. Show notes: https://www.socialmediaexaminer.com/239 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at ht...
Video Blogging: How to Create Consistent YouTube Content 24.02.2017 40:22
Do you create videos to promote your business? Have you considered starting a regular video blog? In this episode, I interview Amy Schmittauer, an online video expert. She founded Vlog Boss Studios and regularly produces awesome content for her YouTube channel. Show notes: https://www.socialmediaexaminer.com/238 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...
How to Use Facebook Ads to Boost Your Best Content 17.02.2017 46:57
Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? In this episode, I interview Larry Kim, the founder and chief technology officer for WordStream. He's a frequent blogger, pay-per-click expert, and social advertising ninja. Show notes: https://www.socialmediaexaminer.com/237 See Privacy Policy at https://art19.com/privacy and California Pri...
Instagram Stories: How to Create Engaging Stories 10.02.2017 45:29
Do you use Instagram? Wondering how Instagram Stories work? In this episode, I interview Sue B. Zimmerman, an Instagram marketing expert who helps businesses and marketers take their Instagram marketing to the next level. Show notes: https://www.socialmediaexaminer.com/236 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-inf...
Mobile Local Marketing: Reaching the Mobile Customer 03.02.2017 43:17
Do you have a local business? Want an effective way to market to people who are near you? In this episode, I interview Rich Brooks, author of The Lead Machine: The Small Business Guide to Digital Marketing. He's also host of The Agents of Change podcast. Show notes: https://www.socialmediaexaminer.com/235 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art...
Content Marketing Success: Why Answering Questions Sells 27.01.2017 46:22
Do you want more sales? Is content marketing a part of your strategy? In this episode, I interview Marcus Sheridan, a blogger, podcaster, and keynote speaker who specializes in content and inbound marketing. Show notes: https://www.socialmediaexaminer.com/234 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Facebook Community Development: How to Cultivate Loyal Fans 20.01.2017 45:11
Are you creating a fan base on Facebook? Want to discover how to engage your audience via pages and groups? In this episode, I interview Holly Homer, a professional blogger whose Kids Activities Blog helps parents discover fun things to do with their kids. Show notes: https://www.socialmediaexaminer.com/233 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://ar...
Building a Business on the Back of Interviews 13.01.2017 44:06
Do you interview people for your blog or podcast? In this episode, I interview Nathan Chan, the founder, CEO, and publisher of Foundr Magazine, a paid digital magazine that profiles well-known entrepreneurs. Show notes: https://www.socialmediaexaminer.com/232 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Live Video and Marketing: Where the Industry Is Heading 06.01.2017 48:35
Interested in using live video for business? Have you considered creating a live video show? In this episode, I interview Brian Fanzo, a tech evangelist who specializes in live video. He's the founder of iSocialFanz and host of the FOMOFanz podcast. Show notes: https://www.socialmediaexaminer.com/231 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.co...
How to Build Raving Fans in Unconventional Ways 30.12.2016 50:22
Do you want enthusiastic fans? Looking for unique ways to engage your audience? In this episode, I interview Pat Flynn, the founder of SmartPassiveIncome.com, a website dedicated to helping people start businesses. Show notes: https://www.socialmediaexaminer.com/230 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Advanced Blogging: How to Make Your Blog Serve Your Business 23.12.2016 39:28
Do you have a blog? Want to supercharge your content and increase email subscribers? In this episode, I interview Darren Rowse, one of the world's leading experts on blogging. He's the founder of two popular blogs: Digital Photography School and ProBlogger. Show notes: https://www.socialmediaexaminer.com/229 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://...
How Snapchat and Periscope Can Grow a Business 16.12.2016 37:26
Do you want to use Snapchat for business? Wondering how to incorporate your brand into live stories? In this episode, I interview John Kapos, part of a long family line of chocolatiers who have run Perfection Chocolates in Australia since 1939. Show notes: https://www.socialmediaexaminer.com/228 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pri...
The Social Media Examiner Story: From Blog to Conference 09.12.2016 43:20
Wonder how the Social Media Examiner blog got started? Interested in how we grew a live conference from an online publication? In this episode, Ray Edwards of The Ray Edwards Show takes the mic to get the backstory on how Social Media Examiner went from publishing a blog to hosting a live conference. Show notes: https://www.socialmediaexaminer.com/227 See Privacy Policy at https://art19.com/priva...
How to Grow a Business Using YouTube 02.12.2016 38:38
Do you want to use YouTube for business? Want to learn how to script and produce YouTube videos for your business? In this episode, I interview Sunny Lenarduzzi, a video marketing expert. Previously she was a TV news reporter and the host of the Social Update from Hootsuite. Show notes: https://www.socialmediaexaminer.com/226 See Privacy Policy at https://art19.com/privacy and California Privacy...
How to Sell on Instagram 25.11.2016 42:25
Is your business on Instagram? Do you want to use Instagram as a revenue stream? In this episode, I interview Jasmine Star, a professional photographer who specializes in Instagram marketing. She starts with law school, transitions to photography, and ultimately goes to Instagram. Show notes: https://www.socialmediaexaminer.com/225 See Privacy Policy at https://art19.com/privacy and California Pri...
Email Sales Funnels: How to Automate Your Sales 18.11.2016 45:04
Do you have an automated way to market to your email list? Are you thinking of creating a sales funnel? In this episode, I interview Yaro Starak, a blogging expert who specializes in helping people turn their blogs into profitable businesses. Show notes: https://www.socialmediaexaminer.com/224 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/priva...
Facebook Live: Fuel All of Your Content With Live Video 11.11.2016 53:54
Do you broadcast on Facebook Live? Want to discover how to use your videos to create more content? In this episode, I interview Chalene Johnson, a lifestyle expert, author of Push, and host of two top podcasts: Build Your Tribe and The Chalene Show. Show notes: https://www.socialmediaexaminer.com/223 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.co...
Conversion Optimization: How to Split Test Your Way to Success 04.11.2016 40:20
Want to get more leads and subscribers? Have you considered optimizing your opt-in forms? In this episode, I interview Chris Dayley, who is the VP of site testing and optimization at Disruptive Advertising, an agency that specializes in site testing and analytics. Show notes: https://www.socialmediaexaminer.com/222 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at h...
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