Social Media Marketing Podcast

Wondering how to film and edit compelling 60-second videos? Want your videos to boost social media engagement? In this episode, I interview Lindsay Ostrom, founder of PinchofYum.com and author of the Tasty Food Photography ebook.  Show notes: https://www.socialmediaexaminer.com/270 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sel...

Want your YouTube ads to convert? Looking for effective ways to build remarketing audiences for your ads? In this episode, I interview Brett Curry, CEO of OMG Commerce and a YouTube ads expert. He authored "The Ultimate Guide to Google Shopping" for Shopify. Show notes: https://www.socialmediaexaminer.com/269 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://...

Want to create an intensely loyal fan base for your product? Wondering how a product evangelist can help? In this episode, I interview Guy Kawasaki, the chief evangelist at Canva, a brand ambassador for Mercedes, and formerly the evangelist for Apple Computer.  Show notes: https://www.socialmediaexaminer.com/268 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...

Want your ads to reach an enthusiastic niche audience? Have you considered collaborating with YouTube video influencers? In this episode, I interview Derral Eves, one the world's top YouTube video marketing experts. He's consulted with many of the world's largest YouTube channels and is the founder of an industry conference for video creators, agencies, and brands. Show notes: https://www.socialme...

Want to position yourself as an authority on a specific subject? Have you considered publishing your blog posts on Medium? In this episode, I interview Dakota Shane, a social media columnist. He co-founded a social media agency for breweries and restaurants. He's also a top writer in the social media category on Medium. Show notes: https://www.socialmediaexaminer.com/266 See Privacy Policy at http...

Want to make money from your content? Wondering how a loyal audience can create business opportunities? In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and Content Marketing World. He's written five books including Epic Content Marketing and Content Inc.  Show notes: https://www.socialmediaexaminer.com/265 See Privacy Policy at https://art19.com/privacy and Cal...

Want to create a sales video that converts? Looking for expert tips about building rapport with your prospects? In this episode, I interview Jeremy Vest, founder of Vidpow, the YouTube-certified agency for big brands and channels including Hewlett-Packard, Funimation, and ServiceMaster.  Show notes: https://www.socialmediaexaminer.com/264 See Privacy Policy at https://art19.com/privacy and Califor...

Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune your Facebook ads? In this episode, I interview Azriel Ratz, author of the Facebook Pixel eBook and the Facebook Ads Mastery online course. He manages Facebook ads for clients across the globe. Show notes: https://www.socialmediaexaminer.com/263 See Privacy Policy at https://art19.com/priva...

Ever wonder how Social Media Examiner started? Are you curious about the obstacles we faced in building a sizable media entity? In this episode, my friend Mark Mason, host of the Late Night Internet Marketing Podcast, interviews me to celebrate the fifth anniversary of the Social Media Marketing podcast.  Show notes: https://www.socialmediaexaminer.com/262 See Privacy Policy at https://art19.com/p...

Are you planning to start a live video show? Want to know which tools you'll need to broadcast live? In this episode, I interview Ian Anderson Gray, the founder of Seriously Social, a blog focused on social media tools. Ian is also a live video tools expert.  Show notes: https://www.socialmediaexaminer.com/261 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https:/...

Have you noticed that social networks seem to change every week? How can anyone possibly keep up? I'm excited to announce the new Social Media Marketing Talk Show audio podcast. Each week Social Media Examiner brings you: News, Commentary, & Tips. In each episode, we cover the top 10-20 major announcements from Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and Snapchat for the last w...

Does your business serve a specialized customer base? Wondering how to reach specific niche audiences with Facebook ads? In this episode, I interview Shane Sams, the co-host of the Flipped Lifestyle podcast, a show focused on helping families make money online.  Show notes: https://www.socialmediaexaminer.com/260 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at http...

Wondering if Messenger chatbots are right for your business? Want to know how to build your own chatbot? In this episode, I interview Ben Beck, a bot expert who writes a weekly column for ClearVoice.com. He has an online course focused on generating leads with chatbots.  Show notes: https://www.socialmediaexaminer.com/259 See Privacy Policy at https://art19.com/privacy and California Privacy Notic...

Do you want to connect with your audience via video? Looking for tips to convey confidence and authority? In this episode, I interview David H. Lawrence XVII, an actor and professional voice artist. You may recognize him as the Puppet Master from the TV show Heroes.  Show notes: https://www.socialmediaexaminer.com/258 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at...

Do you advertise on Facebook? Are your ads converting? In this episode, I interview Zach Spuckler, a Facebook ads expert and host of the Heart, Soul & Hustle podcast, a show about generating more leads, sales, and conversions.  Show notes: https://www.socialmediaexaminer.com/257 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-m...

Are you looking for advanced ways to build Facebook audiences for retargeting? Do you know you can combine Google Tag Manager with Facebook Pixel Events? In this episode, I interview Chris Mercer, an analytics expert who specializes in helping marketers measure and optimize their marketing.  Show notes: https://www.socialmediaexaminer.com/256 See Privacy Policy at https://art19.com/privacy and Cal...

Interested in broadcasting live video? Have you considered starting a live video show? In this episode, I interview Luria Petrucci, a live video expert. She's the host of a live show dedicated to helping businesses produce professional live streams.  Show notes: https://www.socialmediaexaminer.com/255 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.co...

How does your business respond to customer concerns and inquiries? Do you have a social customer care plan in place? In this episode, I interview Dan Gingiss, author of Winning at Social Customer Care, head of global social media at McDonald's, and host of the Focus on Customer Service podcast.  Show notes: https://www.socialmediaexaminer.com/254 See Privacy Policy at https://art19.com/privacy and...

Do you post videos on Facebook? Have you tried retargeting your live and uploaded videos? T In this episode, I interview Amanda Bond, who's known as the "Ad Strategist" specializing in Facebook ads. Amanda also advises top social pros and has taught the ADdicted Facebook Ads course.  Show notes: https://www.socialmediaexaminer.com/253 See Privacy Policy at https://art19.com/privacy and California...

Wondering how to increase your business's reach on social media? Have you considered partnering with an influencer? In this episode, I interview Neal Schaffer, author of three social media books. He teaches social media strategy at Rutgers University.  Show notes: https://www.socialmediaexaminer.com/252 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19....

How do you promote your business locally? Are you using Facebook and Instagram? In this episode, I interview Bruce Irving, the host of the Smart Pizza Marketing podcast, where he helps local pizza restaurants master marketing.  Show notes: https://www.socialmediaexaminer.com/251 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-m...

Do you use Facebook ads? Want to make them more effective? In this episode, I interview Nicholas Kusmich, author of Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI.  Show notes: https://www.socialmediaexaminer.com/250 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my...

Do you create videos for your business? Wondering how to best leverage your videos on Facebook? In this episode, I interview Jay Baer, a digital marketing and social media strategist. He authored a book about social care, and also hosts the Social Pros Podcast and the Jay Today show.  Show notes: https://www.socialmediaexaminer.com/249 See Privacy Policy at https://art19.com/privacy and California...

Do you track the return on your social media activity in Google Analytics? Want to discover some valuable shortcuts? In this episode, I interview Annie Cushing, Google Analytics expert and chief data officer at Outspoken Media digital marketing agency.  Show notes: https://www.socialmediaexaminer.com/248 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19...

Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving? In this episode, I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing.  Show notes: https://www.socialmediaexaminer.com/247 See Privacy Policy at https://art19.com/privacy and California Pri...