Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

Business EN ↓ 749 episodes

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

Author

Michael Stelzner, Social Media Examiner

Category

Business

Podcast website

www.socialmediaexaminer.com

Latest episode

Jul 9, 2026

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Episodes

How to Get Started With Messenger Bots 23.03.2018

Are you interested in Facebook Messenger bots? Wondering why you should use bots and how to set them up? In this episode, I interview Dana Tran, a bot expert who writes about Messenger bots.  Show notes: https://www.socialmediaexaminer.com/294 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

How to Build a Facebook Ad Funnel 16.03.2018

Do you want more conversions from your Facebook ads? Wondering how funnels can help? In this episode, I interview Susan Wenograd, a Facebook ads expert who specializes in Facebook ad funnels. Show notes: https://www.socialmediaexaminer.com/293 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Personal Branding: How to Create and Market Yourself 09.03.2018

Want to reach more subscribers, fans, or prospects? Wondering how building a personal brand can help? In this episode, I interview Chris Ducker, serial entrepreneur and author of Rise of the Youpreneur.  Show notes: https://www.socialmediaexaminer.com/292   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Instagram Stories: How Businesses Can Make the Most of Stories 02.03.2018

Do you want to create more engaging and effective Instagram stories? Are you using all of the Instagram Stories features available to you? In this episode, I interview Sue B. Zimmerman, an Instagram expert who helps businesses and marketers take their Instagram marketing to the next level.  Show notes: https://www.socialmediaexaminer.com/291 See Privacy Policy at https://art19.com/privacy and Cali...

Twitter Engagement: How to Connect With People on Twitter 23.02.2018

Wondering how to increase your reach on Twitter? Want tips for building your audience and boosting engagement? In this episode, I interview Andrew Pickering and Peter Gartland, also known as Andrew and Pete. They authored Content Mavericks, and are known for creating highly shareable content, specifically on Twitter and YouTube.  Show notes: https://www.socialmediaexaminer.com/290 See Privacy Poli...

Webinars: How to Market and Sell Using Webinars 16.02.2018

Looking for a proven way to sell courses and consulting? Interested in boosting webinar attendance and conversions? In this episode, I interview Amy Porterfield. Amy is an online marketing expert and host of the Online Marketing Made Easy Podcast. Show notes: https://www.socialmediaexaminer.com/289 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/p...

YouTube Community Tab: How YouTube Is Changing 09.02.2018

Want to keep your YouTube subscribers engaged? Interested in new YouTube features that help promote your videos? In this episode, I interview Tim Schmoyer, founder of VideoCreators. TV, a YouTube community of more than 340,000 video creators.  Show notes: https://www.socialmediaexaminer.com/288   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pri...

How to Use Video Content to Sell 02.02.2018

Wondering how video can support your sales process? Looking for tips on how to use video in your marketing funnel? In this episode, I interview Marcus Sheridan, an amazing keynote speaker. Formerly known as The Sales Lion, Marcus is a partner at a digital sales and marketing agency.  Show notes: https://www.socialmediaexaminer.com/287 See Privacy Policy at https://art19.com/privacy and California...

Storytelling With Video: The Journey 26.01.2018

Want to use video to help more people know, like, and trust you? Wondering how to create episodic video content that keeps people watching? In this episode, I share my experiences leading up to and creating The Journey. Discover how sharing the struggles of entrepreneurship has helped my team and business. I share tips for creating your own show.  Show notes: https://www.socialmediaexaminer.com/28...

Facebook News Feed Changes: Why We Need a New Strategy 20.01.2018

On this week's Social Media Marketing Talk Show, we explore Facebook news feed changes with Michael Stelzner and other breaking social media marketing news of the week. Listen to our episode from Friday, January 19, 2018. Show notes:  https://www.socialmediaexaminer.com/facebook-news-feed-changes/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pr...

YouTube Ranking: How to Get More Views on YouTube 19.01.2018

Want to increase the visibility of your YouTube videos? Wondering how to help your videos perform well with the YouTube algorithm? In this episode, I interview Sean Cannell, a YouTube expert who specializes in video influencers, video equipment, and video marketing.  Show notes: https://www.socialmediaexaminer.com/285 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at...

Facebook Video Ad Sequences: Converting by Addressing Objections 12.01.2018

Do you use Facebook video ads? Want them to be more effective? In this episode, I interview Tommie Powers, a Facebook ads expert who specializes in helping businesses that sell products people use over and over.  Show notes: https://www.socialmediaexaminer.com/284 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Twitter Renaissance: Is It Time to Reconsider Twitter? 05.01.2018

Wondering what advantages Twitter offers social media marketers? Looking for tips on interacting with customers? In this episode, I interview Mark Schaefer, author of KNOWN, The Content Code, and The Tao of Twitter, now in its fourth edition.  Show notes: https://www.socialmediaexaminer.com/283   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pri...

Using Facebook Ads to Turn New Customers Into Repeat Customers 29.12.2017

Looking for tips on building customer loyalty? Need innovative ideas to generate more revenue? In this episode, I interview Maxwell Finn, the co-founder of a Facebook ad agency that specializes in customer acquisition.  Show notes: https://www.socialmediaexaminer.com/282 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

LinkedIn Native Video: What Marketers Need to Know 22.12.2017

Wondering how LinkedIn native video could help your marketing? Interested in tips for sharing LinkedIn video that grows your reach and leads? In this episode, I interview Viveka von Rosen, co-founder and chief visibility officer at a social selling consultancy. She's also author of multiple books, including LinkedIn: 101 Ways to Rock Your Personal Brand.  Show notes: https://www.socialmediaexamine...

Video Creator to Traditional Media Star: The Zach King Story 15.12.2017

Want to know how a well-known creator and book author got his start on YouTube? Interested in how he grew his business on social media platforms? In this episode, I interview Zach King, a filmmaker and YouTube personality who's known for creating digital magic. More than 20 million people follow him on Instagram. Show notes: https://www.socialmediaexaminer.com/280 See Privacy Policy at https://art...

Visual Personal Branding: How to Build a Loyal Following With Images 08.12.2017

Want to create a strong connection with your followers? Wondering how to capture photos that authentically tell your brand's story? In this episode, I interview Jenna Kutcher, host of the Goal Digger Podcast. She's formally a professional wedding photographer.  Show notes: https://www.socialmediaexaminer.com/279 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...

5 Social Tools for Social Media Marketers 01.12.2017

Want to save time creating content and ads for your social media marketing? Interested in tools that help you track content and ad performance? In this episode, I interview Ian Cleary, the founder of a digital agency with a popular marketing technology blog. He's also the co-founder of an email marketing outreach tool.  Show notes: https://www.socialmediaexaminer.com/278 See Privacy Policy at http...

Future of Live Video: 360 Live and Virtual Reality Live 24.11.2017

Wondering what emerging technologies are coming to social media? Curious about how to share immersive experiences with 360-degree video or virtual reality (VR)? In this episode, I interview Joel Comm, a live video expert. He's the author of the books Live Video Revolution, Twitter Power 3.0, and many others.  Show notes: https://www.socialmediaexaminer.com/277 See Privacy Policy at https://art19.c...

Facebook Ad Custom Audiences: Retargeting Those Who Know You 17.11.2017

Want to create Facebook custom audiences that move people into your sales process? Looking for tips on using new Facebook custom audience options? In this episode, I interview Amanda Bond, a leading Facebook ad strategist. She's a regular correspondent on the Social Media Marketing Talk Show.  Show notes: https://www.socialmediaexaminer.com/276 See Privacy Policy at https://art19.com/privacy and C...

YouTube Pre-Roll Ads: How to Acquire Customers With Video 10.11.2017

Want your ads to drive more sales? Interested in the benefits of YouTube pre-roll ads? In this episode, I interview Billy Gene Shaw, a Facebook and YouTube marketing expert. His agency helps businesses acquire customers.  Show notes: https://www.socialmediaexaminer.com/275 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info...

The Facebook Algorithm Explained for Marketers 03.11.2017

Want to maximize the reach of your Facebook posts? Wondering how the Facebook relevance score and boosting posts can help? In this episode, I interview Dennis Yu, a Facebook ads expert and CTO of BlitzMetrics: a business that's part school and part agency for social marketers. Show notes: https://www.socialmediaexaminer.com/274 See Privacy Policy at https://art19.com/privacy and California Privacy...

How Social Media Has Evolved and Where It Is Headed 27.10.2017

Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change? In this episode, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. He's considered one of the founding fathers of social media marketing.  Show notes: https://www.socialmediaexaminer.com/273 See Privacy Policy at https://art19.com/privacy...

Chatbots: Marketing Automation via Messenger 20.10.2017

Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging? In this episode, I interview Andrew Warner. When Andrew was younger, he built a company to $30 million in annual sales. Today, Andrew is the founder of a site and podcast focused on tech startups. Show notes: https://www.socialmediaexaminer.com/272 See Privacy Policy at h...

How to Get Leads and Customers at Events 13.10.2017

Wondering how taking part in live events can help your business? Interested in tips on networking and sponsorships for events? In this episode, I interview Emily Crume and Demian Ross from our biz dev division at Social Media Examiner. Each has been attending events for years with an eye on prospecting. Show notes: https://www.socialmediaexaminer.com/271 See Privacy Policy at https://art19.com/pri...

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