Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

Business EN ↓ 749 episodes

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

Author

Michael Stelzner, Social Media Examiner

Category

Business

Podcast website

www.socialmediaexaminer.com

Latest episode

Jul 9, 2026

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Episodes

360 Video for Marketers: What You Need to Know 28.10.2016

Have you tried producing 360 video? Want to discover how to create immersive, sharable 360 video? In this episode, I interview Ryan Anderson Bell of VRScout, a firm that connects Hollywood to virtual reality. Bell is the director of Help Erase Project, a 360 video documentary made to raise awareness of child trafficking.  Show notes: https://www.socialmediaexaminer.com/221 See Privacy Policy at ht...

Instagram Ads: What Marketers Need to Know 21.10.2016

Are you active on Instagram? Have you considered experimenting with ads? In this episode, I interview Jenn Herman, a social media consultant and Instagram expert. She authored an eBook called, How to Run a Successful Instagram Ad.  Show notes: https://www.socialmediaexaminer.com/220 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-se...

LinkedIn Ads: What Marketers Need to Know 14.10.2016

Do you advertise on LinkedIn? Have you considered LinkedIn advertising and want to learn more? In this episode, I interview AJ Wilcox, a LinkedIn ad expert. His agency, B2Linked, specializes in business-to-business advertising and lead generation on LinkedIn.  Show notes: https://www.socialmediaexaminer.com/219 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https:...

Influence and Persuasion: New Insights From Robert Cialdini 07.10.2016

Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say? In this episode, I interview Robert Cialdini, author of Influence and CEO of Influence at Work, a company that provides speakers and training on behavioral psychology and influence in business.  Show notes: https://www.socialmediaexaminer.com/218 See Privacy Policy at...

List Building: How to Grow Your Email List Using Facebook Live 30.09.2016

Do you want a bigger email list? Looking for list building techniques? In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast.  Show notes: https://www.socialmediaexaminer.com/217 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-i...

Twitter Ads: How to Advertise With Twitter 23.09.2016

Are you curious about Twitter ads? Want to discover the benefits of Twitter advertising? In this episode, I interview Neal Schaffer, author of Maximize Your Social and co-founder of the Social Tools Summit. Neal also runs PDCA Social, a social media agency.  Show notes: https://www.socialmediaexaminer.com/216 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://...

Promoted Pins: How to Advertise on Pinterest 16.09.2016

Do you use Pinterest promoted pins? Want to discover how they work? In this episode, I interview Vincent Ng, president of MCNG Marketing and author of Pinterest to Profits with Pintalysis. Vincent helps businesses succeed with Pinterest marketing and visual social media. Show notes: https://www.socialmediaexaminer.com/215 See Privacy Policy at https://art19.com/privacy and California Privacy Notic...

Starting a YouTube Channel: How to Achieve YouTube Growth 09.09.2016

Do you have a YouTube channel? Want to optimize it to get more subscribers? In this episode, I interview Tim Schmoyer, founder of Video Creators, a YouTube channel and website that helps people grow their YouTube subscribers.  Show notes: https://www.socialmediaexaminer.com/214 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my...

Facebook Split Testing: How to Make Your Ads Better 02.09.2016

Do you run Facebook ads? Have you tried split testing? In this episode, I interview Andrea Vahl, a Facebook marketing expert. She's co-author of Facebook Marketing All-in-One for Dummies and co-founder of the Social Media Manager School.  Show notes: https://www.socialmediaexaminer.com/213 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do...

Video Production: How to Create Quality Videos Quickly 26.08.2016

Do you create videos for your fans and followers? Want to improve the quality? Today, Roberto Blake is with us to explore how quality videos are produced.  He is a visual and video marketing expert, and has a popular YouTube channel where he teaches YouTube marketing and video editing.  Show notes: https://www.socialmediaexaminer.com/212 See Privacy Policy at https://art19.com/privacy and Californ...

Selling With Story: How to Make Your Customer the Hero 19.08.2016

Do you know what your customers really want? Want to discover how to share the solution they want and need in terms they understand? In this episode, I interview Donald Miller, a story for business expert. He's CEO of StoryBrand, which helps businesses clarify messaging via workshops and consulting.  Show notes: https://www.socialmediaexaminer.com/211 See Privacy Policy at https://art19.com/privac...

How to Connect With Traditional Media Influencers 12.08.2016

Are you seen as an expert in your industry? Want to develop relationships with the media to become a go-to expert? In this episode, I interview Josh Elledge, a consumer advocate and founder of SavingsAngel.com, a site dedicated to consumer savings.  Show notes: https://www.socialmediaexaminer.com/210 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com...

Customer Advocacy: How to Get People to Talk About Your Company 05.08.2016

Are your customers advocates for your brand or business? Want to improve customer satisfaction and advocacy?  Joey Coleman joins us today. He's a customer advocacy consultant and coach who has worked with Hyatt Hotels, NASA, and Zappos.  Show notes: https://www.socialmediaexaminer.com/209 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-...

Twitter Analytics: How to Know if Your Twitter Marketing Works 29.07.2016

Do you review your Twitter Analytics? Want to use them to improve your Twitter marketing? In this episode, I interview Ian Cleary, a social tech expert. His blog, RazorSocial.com, placed in our Top 10 Social Media Blogs four years in a row.  Show notes: https://www.socialmediaexaminer.com/208 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy...

Facebook Ad Changes: What Marketers Need to Know 22.07.2016

Do you run Facebook ads? Are you familiar with the latest changes? In this episode, I interview Jon Loomer, a marketing expert who specializes in Facebook advertising. Jon is host of the Social Media Pubcast and blogs at JonLoomer.com.  Show notes: https://www.socialmediaexaminer.com/207 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-n...

Live Video: Creative Ways to Do a Live Show on Facebook 15.07.2016

Do you broadcast live video? Have you considered hosting a regular show on Facebook Live?  In this episode, I interview Disney expert Lou Mongello, author of multiple books and audio guides for visitors to Disney theme parks. He hosts the popular WDW Radio podcast and also broadcasts a live show on Facebook. Show notes: https://www.socialmediaexaminer.com/206 See Privacy Policy at https://art19.co...

Smartphone Video Excellence: How to Film Like a Pro 08.07.2016

Do you record videos with your smartphone? Want to make them look really professional? In this episode, I interview Justin Brown, a video professional who specializes in helping marketers look great on camera. He's been a coach, producer, and cameraman for 25 years, specializing in extreme sports.  Show notes: https://www.socialmediaexaminer.com/205 See Privacy Policy at https://art19.com/privacy...

Twitter Chats: How Marketers Can Benefit From Twitter Chats 01.07.2016

Do you participate in Twitter chats? Want to discover how to get the most out of them? In this episode, I interview Madalyn Sklar, a Twitter marketing expert. She's host of the Twitter Smarter podcast and hosts a weekly Twitter chat at #TwitterSmarter.  Show notes: https://www.socialmediaexaminer.com/204 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19...

Facebook Instant Articles: How to Get Started 24.06.2016

Have you seen Facebook Instant Articles? Are you curious about how to publish them? In this episode, I interview Leslie Samuel, a blogging expert who runs BecomeABlogger.com. He's also the host of the Learning With Leslie podcast.  Show notes: https://www.socialmediaexaminer.com/203 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-se...

How to Get Your Videos to Perform in Search 17.06.2016

Do you create YouTube videos? Want to get them seen? In this episode, I interview Amy Schmittauer, a video marketing expert, public speaker, and host of the Savvy Sexy Social YouTube video series.  Show notes: https://www.socialmediaexaminer.com/202 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Influencer Marketing: What You Need to Know to Get Started 10.06.2016

Does your company work with influencers? Want to incorporate influencers into your marketing? In this episode, I interview Lee Odden, an influencer marketing expert. He's the author of Optimize, the CEO of TopRank Marketing, and his company produces TopRankBlog.com.  Show notes: https://www.socialmediaexaminer.com/201 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at...

Launch Strategy: A Case Study in How to Move People to Action 03.06.2016

Are you planning to release a book, podcast, or other product? Want to make your launch a success? In this episode I interview Michael Hyatt, author of Platform and co-author of the new book, Living Forward. He's also the host of the This Is Your Life podcast and he blogs at MichaelHyatt.com.  Show notes: https://www.socialmediaexaminer.com/200 See Privacy Policy at https://art19.com/privacy and C...

Instagram Algorithm: How Marketers Should Alter Their Strategy 27.05.2016

Do you use Instagram to showcase your business? Have you heard about the new algorithm and other changes? In this episode I interview Sue B. Zimmerman, the Instagram Gal. She's the author of an eBook, and has taught Instagram marketing for small businesses on CreativeLive.  Show notes: https://www.socialmediaexaminer.com/199 See Privacy Policy at https://art19.com/privacy and California Privacy No...

Content Creation Hacks: How to Quickly Produce Valuable Content 20.05.2016

Do you create content for your business? Looking for an easier way to make your content work for you? In this episode I interview Nick Westergaard, host of the On Brand Podcast and chief brand strategist at social and content agency, Brand Driven Digital. Show notes: https://www.socialmediaexaminer.com/198 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art...

Snapchat and Podcasting Growth: What the Research Reveals 13.05.2016

Wondering if you should get into Snapchat? Is podcasting something you're considering? In this episode I interview Tom Webster, vice president of strategy and marketing at Edison Research and co-host of the Marketing Companion podcast.  Show notes: https://www.socialmediaexaminer.com/197 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-n...

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