Michael Stelzner, Social Media Examiner
Social Media Marketing Podcast
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Author
Michael Stelzner, Social Media Examiner
Category
Podcast website
Latest episode
Jul 9, 2026
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Episodes
Amazon Ads: What Marketers Need to Know 16.08.2019 46:56
Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers? To explore what marketers need to know about advertising on Amazon, in this episode I interview Brett Curry. Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Po...
How to Develop Superfans Who Gladly Evangelize for You 09.08.2019 49:28
Do you want to create superfans for your business? Wondering how to develop the kind of connected community that elevated your brand? To explore how to develop superfans who will gladly evangelize anything for you and your business, in this episode I interview Pat Flynn. Pat is an active keynote speaker and host of the popular Smart Passive Income podcast. USEFUL INFORMATION: We'd love you to revi...
How to Succeed With LinkedIn Ads 02.08.2019 45:36
Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads? To explore how to succeed with LinkedIn ads, in this episode I interview AJ Wilcox. AJ is the world’s leading LinkedIn ads expert and author of LinkedIn Ads Demystified. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and Ca...
How to Get Your Videos Discovered on YouTube 26.07.2019 48:59
Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube? To explore how to get your videos discovered on YouTube, in this episode I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He hosts the Video Creators podcast and his course is called Video Labs. USEFUL INFORMATION: We'd love you to&nbs...
Building a Community in a Changing Social Media World 19.07.2019 42:33
Could your business benefit from a dedicated community? Wondering where you should build your community? To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini, founder and CEO of Mighty Networks. Read the show notes | Learn more about Ginat | Review the Social Media Marketing Podcast | Sponsored by Social Media Examiner's...
Facebook Ad Funnels: A Framework for Any Business 12.07.2019 48:54
Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business? To explore how to set up a Facebook ad funnel, I interview Charlie Lawrance, a Facebook ads expert. Read the show notes: socialmediaexaminer.com/362 | Learn more about Charlie: charlielawrance.co.uk/smm | Review the Social Media Marketing Podcast: socialmed...
LinkedIn Page Content Strategy: What Marketers Need to Know 05.07.2019 48:24
Do you want to create more content for your LinkedIn page? Wondering which new features can help? To explore creating content for LinkedIn pages, I interview Michaela Alexis, a LinkedIn expert and creator. Read the show notes . Learn more about Michaela Alexis . Review the Social Media Marketing Podcast . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://ar...
How to Target Cold Audiences With Facebook Ads 28.06.2019 47:43
Wondering how to use Facebook Ads to find new customers? Do you want to know who to target with cold ads on Facebook? To explore targeting cold audiences with Facebook ads, I interview Amanda Bond, a Facebook ads expert. Show notes: https://www.socialmediaexaminer.com/360 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info...
Creating Instagram Ads That Convert 21.06.2019 48:55
Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales? To explore how to create Instagram ads that work, I interview Andrew Hubbard, a Facebook and Instagram ad expert. Show notes: https://www.socialmediaexaminer.com/359 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-inf...
How to Track Attribution on Facebook and Google 14.06.2019 43:36
Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google? To explore the concept of attribution on Google and Facebook, I interview Chris Mercer, the world’s leading authority on Google Analytics. Show notes: https://www.socialmediaexaminer.com/358 Check out Google Analytics for Marketers Seminar: https://www....
How to Use Quora for Marketing 07.06.2019 46:46
Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts? To explore how to use Quora for marketing, I interview JD Prater, Quora’s full-time evangelist. Show notes: https://www.socialmediaexaminer.com/357 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
How to Create Content That Attracts Customers - 35 31.05.2019 52:51
Do you need a better content marketing plan? Wondering how to improve your content strategy? To explore creative ways to regularly create content, I interview Melanie Deziel, a former journalist, and a storytelling expert. Show notes: https://www.socialmediaexaminer.com/356 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-i...
How to Write Facebook Ads That Sell 24.05.2019 50:02
Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads? To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz, founder of Ad Zombies, one of the world’s top flat-fee ad copywriting services. Show notes: https://www.socialmediaexaminer.com/355 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19...
How to Use IGTV for Marketers 17.05.2019 46:52
Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case? To explore IGTV and how it can help your business, I interview Jasmine Star, Instagram expert, professional photographer, and business strategist. Show notes: https://www.socialmediaexaminer.com/354 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-...
Facebook Declining for Marketers: New Report 11.05.2019 31:57
Hey there, Michael Stelzner coming to you with an important bonus episode. I want to talk about some important new research that was just released. Here’s what we’ll cover: The decline of Facebook for marketing, use of live video, Messenger bots, Instagram, and YouTube. Check out the report at https://www.socialmediaexaminer.com/report2019/ See Privacy Policy at https://art19.com/privacy and Calif...
How Local Businesses Can Drive More Foot Traffic 10.05.2019 46:51
Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help? To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl, a local business marketing expert and owner of two performing arts studios. Show notes: https://www.socialmediaexaminer.com/353 See Privacy Policy at https://art19.com/privacy and California Privacy No...
How to Test Your Facebook Ads for Optimal Results 03.05.2019 44:37
Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message? To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl, Facebook ads expert and author of Facebook Ads Made Simple. Show notes: https://www.socialmediaexaminer.com/352 See Privacy Policy at https://art19.com/privacy and California Privacy...
Advanced Facebook Retargeting: How to Up Your Ads Game 26.04.2019 45:24
Do you want to run successful Facebook retargeting ads? Wondering what tactics could improve your Facebook campaign performance? To explore advanced Facebook retargeting, I interview Susan Wenograd, a Facebook ads expert. Show notes: https://www.socialmediaexaminer.com/351 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info...
How to Develop a Thriving Community 19.04.2019 45:03
Is community important to your business? Wondering where you should build your community? To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman, an expert in developing communities. Show notes: https://www.socialmediaexaminer.com/350 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-se...
Facebook Groups: New Features for Businesses 12.04.2019 45:42
Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features? To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta, a Facebook Groups expert. Show notes: https://www.socialmediaexaminer.com/349 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-no...
How to Create Video Ad Funnels That Work 05.04.2019 49:46
Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. Show notes: https://www.socialmediaexaminer.com/348 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Is Facebook Organic Marketing Dead? 29.03.2019 48:23
Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith, a consultant for Facebook, and the leading expert on Facebook marketing. Show notes: https://www.socialmediaexaminer.com/347 See Privacy Policy at https://art19.com/privacy and California Priva...
How to Avoid Distraction as a Marketer 22.03.2019 51:03
Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. What do you think? Find show notes and share your comments and questions at http://www.socialmediaexaminer.com/346 See Privacy Policy at https:...
Daily Vlogging: How to Tell Video Stories 15.03.2019 43:15
Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics? To explore how to tell fascinating stories with video, I interview Cody Wanner, a classically trained filmmaker who specializes in telling compelling video stories. Show notes: https://www.socialmediaexaminer.com/345 See Privacy Policy at https://art19.com/privacy and...
How to Become a Powerful Influencer: The Nathan Latka Story 08.03.2019 50:30
Are you wondering how to grow your social influence? Do you have big dreams but need direction? To explore how to build powerful influence, I interview Nathan Latka, who hosts The Top Entrepreneurs podcast. Show notes: https://www.socialmediaexaminer.com/344 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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