Social Media Marketing Podcast

Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events? To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood. Show notes: https://www.socialmediaexaminer.com/343 See Privacy Policy at https://art19.com/privacy and California Privacy Notice a...

Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching? To explore how to create long-form video that sells, I interview Daniel Harmon, the chief creative officer at Harmon Brothers, a business that specializes in using video to brand and sell with humor. Show notes: https://www.socialmediaexaminer.com/342   See Privacy Policy at https://art19....

Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers? To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction. Show notes: https://www.socialmediaexaminer.com/341   See Privacy Policy at https://art19.com/privacy and California P...

Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online? To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: The Most Human Company Wins. Show notes: https://www.socialmediaexaminer.com/340   See Privacy Policy at https://art19.com/p...

Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help? To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert. Show notes: https://www.socialmediaexaminer.com/339 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-inf...

Want an easy way to interpret your analytics? Wondering how to create dashboards? To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert. Show notes: https://www.socialmediaexaminer.com/338 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter? To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/337 See Privacy Policy at https://art19.com/privacy and Cal...

Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? In this episode, I interview Melissa Cassera, a storytelling expert and screenwriter for television and movies. Show notes: https://www.socialmediaexaminer.com/336 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://a...

Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business? In this episode, I interview Nick Nimmin, a YouTube expert for YouTube creators. Show notes: https://www.socialmediaexaminer.com/335 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? In this episode, I interview Shep Hyken, a customer service and experience expert.  Show notes: https://www.socialmediaexaminer.com/334 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Do you need to make better strategic decisions? Wondering how to change your decision-making process? In this episode, I interview Jay Acunzo. Jay is an expert on the production of docuseries and video marketing for B2B businesses.  Show notes: https://www.socialmediaexaminer.com/333 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-...

Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? In this episode, I interview Tom Breeze, YouTube ads expert and founder of a YouTube ad agency.   Show notes: https://www.socialmediaexaminer.com/332 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my...

Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects? In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer.  Show notes: https://www.socialmediaexaminer.com/331 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-m...

Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help? In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the author of Ecommerce Evolved.  Show notes: https://www.socialmediaexaminer.com/330 See Privacy Policy at https://art19.com/privacy and Ca...

Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video? In this episode, I interview Goldie Chan, a LinkedIn video expert who produces a daily video show about marketing. Show notes: https://www.socialmediaexaminer.com/329 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-...

Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? In this episode, I interview Seth Godin, one of the great thinkers of our era, a prolific blogger and the author of 18 books.  Show notes: https://www.socialmediaexaminer.com/328 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at http...

Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help? In this episode, I interview Talia Wolf. She's the founder of an agency that specializes in conversion rate optimization for websites, landing pages, and advertisements.  Show notes: https://www.socialmediaexaminer.com/327 See Privacy Policy at https://art19.com/privacy and California P...

Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video? In this episode, I interview Rachel Farnsworth, a Facebook video expert. Her Facebook Watch show has more than 4 million subscribers. Show notes: https://www.socialmediaexaminer.com/326 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19....

Want more website visitors? Wondering how Messenger bots can help? In this episode, I interview Natasha Takahashi, a chatbot expert and founder of a community for marketers seeking to master bots.  Show notes: https://www.socialmediaexaminer.com/325 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy. Here's the video I released on Facebook, announcing the move: https://www.facebook.com/smexaminer/videos/279608756015802/ Here's why we killed two shows and moved a third one over to YouTube. Show notes:  ht...

Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing? In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition.  Show notes: https://www.socialmediaexaminer.com/324 See Privacy Policy at https://art19.com/privacy and California Privacy Notice...

Want more engagement in your Facebook group? Looking for tips on shaping your group's culture? In this episode, I interview Dana Malstaff. She's the author of Boss Mom and host of the Boss Mom podcast.  Show notes: https://www.socialmediaexaminer.com/323 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Want to increase your business's exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes? In this episode, I interview Jay Baer. He's the author of multiple books and co-author of the new book Talk Triggers.  Show notes: https://www.socialmediaexaminer.com/322 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art...

Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help? In this episode, I interview Oli Billson. He's a business growth expert who specializes in direct response and marketing automation.  Show notes: https://www.socialmediaexaminer.com/321 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell...

Want more people to watch, share, and comment on your live videos? Looking for tips on improving the quality of viewer engagement? In this episode, I interview Stephanie Liu, a live video expert and social media consultant.  Show notes: https://www.socialmediaexaminer.com/320 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell...