Michael Stelzner, Social Media Examiner
Social Media Marketing Podcast
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Author
Michael Stelzner, Social Media Examiner
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
Developing Loyal Fans: The Future of Marketing 07.02.2020 45:53
Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers? To explore how to develop loyal fans, in this episode I interview David Meerman Scott. David is a marketer, speaker, and best-selling author. USEFUL INFORMATION: Check out Social Media Marketing World We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privac...
Social Media Content Strategy: How to Respond to a Changing Marketplace 31.01.2020 46:01
Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, in this episode I interview Jay Baer. Jay is a marketing and customer experience strategist. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://ar...
Social Media ROI: How to Measure Your Social Marketing 24.01.2020 41:28
Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, in this episode I interview Christopher Penn. Christopher is the chief data scientist at Trust Insights. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.co...
Creating Engaging Video Content That Spurs an Emotional Connection 17.01.2020 43:51
Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, in this episode I interview Ezra Firestone. Ezra is an eCommerce marketing expert and the founder of Smart Marketer, a site that helps marketers grow their businesses. USEFUL INFORMATION: We'd lov...
YouTube Trends: What Marketers Need to Know 10.01.2020 48:38
Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube? To explore the YouTube trends marketers need to know about, in this episode I interview Sean Cannell. Sean is a video marketing expert, host of the Think Marketing Podcast, and author of YouTube Secrets. USEFUL INFORMATION: We'd love you to review our show on Apple Po...
Instagram Stories Ads: What Marketers Need to Know 03.01.2020 43:05
Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, in this episode I interview Susan Wenograd. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts...
Creating Stories That Stick: How Marketers Can Win With Story 27.12.2019 42:49
Want to craft better stories in your marketing? Wondering what makes a good story? To explore the power of stories in marketing, in this episode I interview Kindra Hall. Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at...
Neuroscience and Marketing: How People Make Decisions 20.12.2019 42:48
Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action? To explore the science behind how people make decisions, in this episode I interview Tracy Trost. Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for no...
Writing Facebook Ad Copy That Converts 13.12.2019 44:46
Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, in this episode I interview Molly Pittman. Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See P...
Facebook Ad Trends: What Marketers Need to Know 06.12.2019 46:05
Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on? To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready, a Facebook ads expert, and host of The Art of Online Business podcast. Show notes: https://www.socialmediaexaminer.com/383 See Privacy Policy at https://art19.com/privacy and Cal...
How to Use Instagram to Generate Organic Leads 29.11.2019 48:54
Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, in this episode I interview Jenn Herman. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://ar...
Magical Words That Sell: How to Build Trust in Your Marketing 22.11.2019 49:53
Do your marketing messages make you trustworthy? Are you using the right words and phrases? To explore how words can build trust with customers, in this episode I interview Marcus Sheridan. Marcus is a renowned keynote speaker and the author of They Ask, You Answer. podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and...
Facebook Ads Strategy: A New Approach for a Competitive Marketplace 15.11.2019 48:30
Have your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, in this episode I interview Nicholas Kusmich. Nicholas is a Facebook ads strategist with H2H Media Group. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com...
How to Ensure People Watch Your YouTube Videos 08.11.2019 44:29
Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end? To explore how to ensure people watch your YouTube videos, in this episode I interview Brian G. Johnson. Brian is a YouTube expert who helps people amplify their message with the power of YouTube. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https:...
Instagram Stories Branding: Marketing That Benefits Your Business 01.11.2019 44:32
Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging? To explore how to use Instagram Stories for your brand, in this episode I interview Sue B. Zimmerman. Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts See Privacy Policy at https://ar...
Becoming Indispensable: How to Become Important to Others 25.10.2019 49:16
Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner. I share how collaborating with others accelerated our growth, why we keep the marketing light, and what types of content make Social Media Examiner a valuable resource for others. USEFUL INFORMATION: We'd love you to r...
How to Use YouTube and Instagram to Establish Authority 18.10.2019 43:19
Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, in this episode I interview Amanda Horvath. Amanda is a video marketing strategist who helps people become thought leaders in their space. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. S...
How to Customize Facebook Ads Based on Customer Awareness Principles 11.10.2019 49:00
Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples’ familiarity with your business? To explore how to customize Facebook ads based on consumer awareness of your brand, in this episode I interview Ralph Burns. Ralph is the founder of Tier 11, an ad agency focused on providing full-service and ads for eCommerce and digital product b...
Video Marketing Strategy: The Power of Video During the Customer Journey 04.10.2019 48:29
Want to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, in this episode I interview Ben Amos. Ben is a video marketing expert and host of the Engage Video Marketing Podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California...
TikTok: What Marketers Need to Know 27.09.2019 43:37
Are you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, in this episode I interview Rachel Pedersen. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and Califo...
Local Business Facebook Ads: What Marketers Need to Know 20.09.2019 47:55
Do you want more foot traffic for your local business? Wondering how Facebook ads can help? To explore what local businesses need to know about Facebook ads, in this episode I interview Allie Bloyd. Allie is a Facebook ads expert who specializes in helping local businesses. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and C...
Personal Branding: How to Successfully Build Your Brand 13.09.2019 47:17
Do you want to build a personal brand? Wondering how to create a viable business around your personal brand? To explore what marketers need to know about building a personal brand, in this episode I interview Rory Vaden. Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Pr...
Artificial Intelligence and Marketing: What Marketers Need to Know 06.09.2019 42:24
Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now? To explore what marketers need to know about artificial intelligence and marketing, in this episode I interview Paul Roetzer. Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. USEFUL INFORMATION: We'd love you to review our show on Apple Podcas...
Instagram Stories for Business: How to Create Engaging Stories 30.08.2019 48:18
Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers? To explore how to create compelling Instagram Stories for business, in this episode I interview Alex Beadon, an Instagram Stories expert who specializes in helping people use Instagram for business. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Priva...
How to Create Videos That Sell: A Proven Formula 23.08.2019 46:37
Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos? To explore how to create videos that sell, in this episode I interview Owen Video. Owen is the founder of The Video Marketing School, an online learning center for video marketing training. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https:...
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