Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

Business EN ↓ 749 episodes

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

Author

Michael Stelzner, Social Media Examiner

Category

Business

Podcast website

www.socialmediaexaminer.com

Latest episode

Jul 9, 2026

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Episodes

Facebook Creator Studio: What Marketers Need to Know 24.07.2020

Want to manage your Facebook and Instagram marketing tasks in one place? Are you taking advantage of all of the features of Facebook Creator Studio? To explore how to use Facebook Creator Studio, in this episode I interview Mari Smith. Mari is the leading expert on Facebook marketing and author of The New Relationship Marketing. USEFUL INFORMATION: Check out the Facebook Marketing Summit: FBSummit...

Organic Facebook Content for Local Businesses: Building a Loyal Following 17.07.2020

Want to build a loyal, local audience on Facebook? Wonder what types of content to post? To explore how to create organic Facebook content that builds a loyal following that turns into customers, in this episode I interview Allie Bloyd. Allie is the founder of Allie Bloyd Media, a company that specializes in training local business marketers, and host of the Marketing Ink podcast. USEFUL INFORMATI...

Visual Design for Non-Designers 10.07.2020

Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content? To explore visual design for non-designers, in this episode I interview Donna Moritz. Donna is a visual content strategist and founder of Socially Sorted. USEFUL INFORMATION: Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Repor...

Using Instagram Stories During a Launch: Promotional Strategy 03.07.2020

Looking for creative ways to use Instagram Stories during a launch? Wish you did more with Stories? To explore how to use Instagram Stories during a launch, in this episode I interview Alex Beadon. Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show...

How to Grow Your Instagram Following: Strategy for Businesses 26.06.2020

Want more followers on Instagram? Wondering how to find and engage with the right people? To explore how to grow your Instagram following, in this episode I interview Tyler J. McCall. Tyler is an Instagram marketing expert and founder of the Follower to Fan Society. USEFUL INFORMATION: Check out the Instagram Marketing Summit: IGSummit.live Download the Social Media Marketing Industry Report We'd...

How to Use Instagram as a Sales Funnel Without Ads 19.06.2020

Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads? To explore how to use Instagram as an organic sales funnel, in this episode I interview Elise Darma. Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to rev...

Chatbot Strategy: How to Improve Your Marketing With Bots 12.06.2020

Wondering if your business should start using chatbots? Looking for tips on what chatbots can do and how to set them up? To explore how to improve your marketing with bots, in this episode I interview Natasha Takahashi. Natasha is a chat marketing expert and co-founder of School of Bots, the leading training site for creating profitable chatbots. USEFUL INFORMATION: Download the Social Media Marke...

Creating Live Video Like a Pro: Tips for Any Personality 05.06.2020

Need to do more with live video? Not sure what to talk about when you go live? To explore how to create live video like a pro, regardless of your personality, in this episode I interview Luria Petrucci. Luria is a live video strategist and the co-founder of Live Streaming Pros. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcast...

How to Use Google Analytics to Eliminate Uncertainty 29.05.2020

Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, in this episode I interview Chris Mercer. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of MeasurementMarketing.io. USEFUL INFORMATION: Download the Social Media Marketing I...

Facebook Organic Reach: How to Develop an Engaged Following 22.05.2020

Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads? To explore how to develop an engaged organic following on Facebook, in this episode I interview Fallon Zoe. Fallon is an organic reach expert who specializes in Facebook. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Po...

Local Business Marketing in Uncertain Times 15.05.2020

Wondering how to stay top-of-mind with your customers, even if you aren’t open? Looking for new, creative ways to continue to show up for them? To explore how local businesses can market during uncertain times, in this episode I interview Bruce Irving. Bruce is a local business marketing pro, and the host of The Local Business Podcast and the Smart Pizza Marketing Podcast. USEFUL INFORMATION: We'd...

Using Facebook Ads in Uncertain Times 08.05.2020

Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty? To explore how to navigate Facebook advertising during the COVID-19 pandemic, in this episode I interview Amanda Bond. Amanda is a Facebook ads expert and founder of The Ad Strategist. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts....

How to Reclaim Lost Habits and Start New Ones 01.05.2020

Need to develop better habits? Wondering how uncertainty or change impacts your habits? To explore how to reclaim lost habits and build new ones, in this episode I interview James Clear. James is the author of Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones. USEFUL INFORMATION:  We'd love you to review our show on Apple Podcasts See Privacy Policy at https:/...

Organic Social: Content Marketing Ideas From a Pro 24.04.2020

Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content? To explore the power of organic content marketing, in this episode I interview Larry Kim. Larry is the founder of WordStream and Mobile Monkey, and is a content marketing pro. USEFUL INFORMATION:  We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://...

Becoming Well-Known: Your Plan to Becoming a Recognized Expert 17.04.2020

What could you achieve for your business and yourself if you were more well-known? Could you reach and help more people with your message? To explore how to become a recognized expert in any industry, I recorded a special episode of the Social Media Marketing Podcast. I share a method that works for becoming well-known—regardless of what industry you’re in. USEFUL INFORMATION: We'd love you to rev...

Growing a Following: Tips From Michael Stelzner 10.04.2020

Do you want to be recognized as a leader in your industry? Wondering how to build an audience that expands your reach and influence? To explore the topic of growing a following, John Lee Dumas joins me for a special episode. John is the host of Entrepreneurs on Fire, a daily podcast where he interviews entrepreneurs. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Priva...

Social Marketing Trends: Wisdom From Gary Vaynerchuk 03.04.2020

Do you want to create a lasting following online? Wondering which social media platforms you should be using right now? To explore the latest trends in social media marketing, in this episode I interview Gary Vaynerchuk. Gary is the CEO of Vayner Media, a full-service digital agency. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/pri...

Creating Social Videos That Grow Strong Connections 27.03.2020

Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, in this episode I interview Matt Johnston. Matt is a former journalist turned video marketing expert and founder of Guide Social, a video marketing agency. USEFUL INFORMATION: We'd love you to rev...

Marketing In a Time of Crisis 25.03.2020

I know many of you are facing a time of great uncertainty for your business, as are we at Social Media Examiner. In this special episode, I share a number of useful resources we've put together to help you. Watch Mike's Live video with Joel Black Watch Mike's Live video with Marcus Sheridan Read Marketing in Times of Uncertainty: Tips from Top Marketing Pros Listen to Showing Up In a Time of Uncer...

Successful Facebook Ads on a Small Budget 20.03.2020

Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, in this episode I interview Tara Zirker. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed for marketers who want to improve their Facebook and Instagram ads perform...

Instagram Strategy: Growing Your Followers and Business 13.03.2020

Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following? To explore how to use Instagram as a hub for shareable content that leads to business growth, in this episode I interview Vanessa Lau. Vanessa is a community development expert who specializes in helping online coaches. USEFUL INFORMATION: We'd l...

How to Persuade: The Science Marketers Need to Know 06.03.2020

Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, in this episode I interview Jonah Berger. Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence. USEFUL INFORMATION:  We'd love yo...

How to Rethink Your Way to Business Growth 28.02.2020

Do you want to grow your business? Is it time to rethink the way you market and deliver experiences? To explore how to grow your business via innovation, in this episode I interview Duncan Wardle. Duncan is the former head of innovation & creativity for Disney. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and Calif...

Messaging Matters: How to Attract Your Ideal Customers 21.02.2020

Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects? To explore how to come up with the right messages to attract your preferred customers, in this episode I interview Jeffrey Shaw. Jeffrey is a brand message consultant who helps businesses attract their ideal customers. USEFUL INFORMATION:  We'd love you to review our show on Ap...

YouTube Stories: Success Tips From a Top YouTuber 14.02.2020

Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YouTube Stories and the YouTube Community tab, in this episode I interview Evan Carmichael. Evan is a successful YouTuber with more than 2 million subscribers and 300 million video views, and co-host of the S...

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