Michael Stelzner, Social Media Examiner
Social Media Marketing Podcast
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Author
Michael Stelzner, Social Media Examiner
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
YouTube for Business: The Easy Path to Content 09.06.2022 43:53
Are you struggling with creating YouTube content that helps your business? Want a better way to make content that converts? To discover some of the most common mistakes people make on YouTube and how to create better content for your audience, I interview Evan Carmichael. Guest : Evan Carmichael | Show Notes : socialmediaexaminer.com/514 Review our show on Apple Podcasts. See Privacy Policy at htt...
Crypto Renaissance: A Historic Opportunity for Business 07.06.2022 52:05
Skeptical about crypto and what it could mean for business? Concerned you might be missing out on the next big business frontier? To discover what happened during the Medieval and Renaissance era that led to rapid business growth, how it's happening again, and what will likely take place in the very near future, I interview Josh Rosenthal. Guest : Josh Rosenthal | Show Notes : socialmediaexaminer....
Using Content as a Business Differentiator 02.06.2022 42:44
Looking for something that can give you a unique edge? Wondering if creating the right content can raise you above the competition? To discover why content can be your unique business differentiator and how to do it right the first time, I interview Robert Rose. Guest : Robert Rose | Show Notes : socialmediaexaminer.com/513 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com...
YouTube Video Success Recipe Revealed 26.05.2022 52:58
Want to get more leads or sales from your YouTube videos? Wondering if there’s a secret to creating the perfect video for businesses? To discover a four-part recipe for successful YouTube videos and some common mistakes to avoid, I interview Sean Cannell. Guest : Sean Cannell | Show Notes : socialmediaexaminer.com/512 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/priva...
How Anyone Can Confidently Show Up on Video 19.05.2022 46:33
Have you been avoiding making videos for your business? Wondering how to feel more comfortable in front of a camera? To discover how to record videos more confidently so you can improve your engagement and sales, I interview Pelpina Trip. Guest : Pelpina Trip | Show Notes : socialmediaexaminer.com/511 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California...
Building an Instagram Content Strategy That Lasts 12.05.2022 42:50
Does it feel like your Instagram posts are falling flat? Wondering how to create a steady stream of content your audience loves without burning yourself out? To discover the three-part framework for building a long-term Instagram content strategy that works including the types of content that perform well, I interview Katie Steckly. Guest : Katie Steckly | Show Notes : socialmediaexaminer.com/510...
Video Content Strategy: From YouTube to Short-Form Social 05.05.2022 40:43
Do you have longer videos that you publish on YouTube? Are you looking for a way to make a single video and repurpose it across multiple platforms? To learn a strategy that will simplify your video production and result in lots of content you can use everywhere, I interview Latasha James. Guest : Latasha James | Show Notes : socialmediaexaminer.com/509 Review our show on Apple Podcasts. See Privac...
Google Analytics 4 Migration: How to Prepare 28.04.2022 52:01
Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? To discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or clients for the future of their data, I interview Chris Mercer. Guest : Chris Mercer | Show Notes : socialmediaexaminer....
Why Your Facebook Group Is Failing and How to Fix It 21.04.2022 48:54
Has your Facebook group engagement dropped off? Want to inject new life into your community? To discover some of the biggest mistakes businesses make with Facebook Groups and how to fix them, I interview Dana Malstaff. Guest : Dana Malstaff | Show Notes : socialmediaexaminer.com/507 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at...
Why Your YouTube Videos Are Failing 14.04.2022 40:06
Are your YouTube videos underperforming? Wondering how to boost your views? To discover the keys to attracting more viewers to your videos, I interview Jake Thomas. Guest : https://creatorhooks.com | Show Notes : socialmediaexaminer.com/506 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-in...
Getting Started With TikTok Ads 07.04.2022 45:24
Looking to diversify your social advertising? Wondering if TikTok might do the trick but you’re not sure how to get started? To discover everything you need to know including the key elements of TikTok ads and a simple process for crafting ad creative that works, I interview Maxwell Finn. Guest : Maxwell Finn | Show Notes : socialmediaexaminer.com/505 Review our show on Apple Podcasts. See Privacy...
Growing an Instagram Following That Converts 31.03.2022 44:51
Is your Instagram account attracting the right followers? Want to know how to grow an audience that turns into customers? To discover the best types of content to create to attract an engaged and loyal following and some common mistakes to avoid, I interview Josh Ryan. Guest : Josh Ryan | Show Notes : socialmediaexaminer.com/504 Review our show on Apple Podcasts. See Privacy Policy at https://art1...
How to Use LinkedIn Newsletters: A Guide for Marketers 24.03.2022 37:16
Want to start sending regular updates to your LinkedIn following? Are you wondering if LinkedIn newsletters would work for your business? To learn why you should explore LinkedIn newsletters including the pros and cons, what you can publish, and how to get them to convert, I interview Judi Fox. Guest : Judi Fox | Show Notes : socialmediaexaminer.com/503 Review our show on Apple Podcasts. See Priva...
TikTok Storytelling: How to Stand Out From the Crowd 17.03.2022 45:14
Want to reach more of your ideal audience on TikTok? Wondering how to tell an authentic story through short-form video? To find out how to leverage storytelling principles in your content, I interview Michael Sanchez. Guest : Michael Sanchez | Show Notes : socialmediaexaminer.com/502 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at...
How to Write Better-Performing Facebook Ads 10.03.2022 43:50
Are your Facebook ads underdelivering? Wondering how to improve your results? To learn how to write better ad copy, including where to find ideas and what to avoid, plus a lot more, I interview Tara Zirker. Guest : Tara Zirker | Show Notes : socialmediaexaminer.com/501 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19....
Podcasting: Lessons From 30 Million Downloads 03.03.2022 41:38
Want to know the strategy behind the top-rated Social Media Marketing podcast? Want to find out how to plan, produce, and run your own show? The founder of Social Media Examiner, Michael Stelzner, will share lessons learned from producing a top business podcast, interviewed by Leslie Samuels. Guest Interviewer : Leslie Samuels | Show Notes : socialmediaexaminer.com/500 Review our show on Apple Pod...
Relationship Building With Live Video 24.02.2022 47:58
Want to do more with live video but need a better plan? Do you want to cultivate a more loyal following? To discover how to build better relationships with live video. Plus, you’ll discover how to increase engagement during your streams, I interview Melanie Dyann Howe. Sponsor : The Blogging Millionaire podcast— listen and follow for actionable SEO and traffic-building tips. Guest : Melanie Dyann...
Instagram Content Strategy: Create Without Burnout 17.02.2022 49:07
Tired of creating Instagram content day after day? Wondering if there’s an easier way? s article, you’ll discover how to build an Instagram content strategy that works without leaving you feeling drained, even when you have nothing to promote, I interview Elise Darma. Sponsor : The Blogging Millionaire podcast— listen and follow for actionable SEO and traffic-building tips. Guest : Elise Darma | S...
How to Reduce Your Facebook Ad Costs 10.02.2022 48:21
Are your Facebook campaign costs through the roof? Wondering how to reduce ad spend without sacrificing outcomes? To discover how to identify holes in your marketing, specific tricks to reduce advertising costs, and key things to test to get more out of your budget, I interview Emily Hirsh. Sponsor : The Blogging Millionaire podcast— listen and follow for actionable SEO and traffic-building tips....
How to Develop Instagram Superfans 03.02.2022 46:58
Want more customers from Instagram? Wondering how to get your fans to do the selling for you? To explore a how-to strategy for capturing, engaging, and converting superfans who’ll tell their friends about you, I interview Jade Beason. Sponsor : The Blogging Millionaire podcast— listen and follow for actionable SEO and traffic-building tips. Guest : Jade Beason | Show Notes : socialmediaexaminer.co...
Crypto and the Future of Business: A Primer 27.01.2022 49:12
Curious about how Web3 will affect businesses? Wondering why your business should pay attention? To dig deeper into the impact of non-fungible tokens (NFTs), social tokens, decentralized autonomous organizations (DAOs), and the metaverse on creators, entrepreneurs, and marketers. I interview Joel Comm. Sponsor : Visit Iconosquare.com/sme Guest : Joel Comm | Show Notes : socialmediaexaminer.com/495...
Facebook Organic Marketing: What Works in 2022 20.01.2022 47:53
Seeing a decline in your organic Facebook metrics? Looking for new ways to improve your non-paid Facebook marketing? To discover nine organic techniques that work on the world’s biggest social platform, I interview Mari Smith. Sponsor : Visit Iconosquare.com/sme Guest : Mari Smith | Show Notes : socialmediaexaminer.com/494 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/...
Special Announcement from Michael Stelzner 14.01.2022 1:52
Want to learn more about the business potential of crypto, NFTs, social tokens, and web 3.0? Join Social Media Examiner's founder Michael Stelzner as he explores this new and exciting frontier on the Business Crypto Podcast. Follow the Business Crypto Podcast on Apple Podcasts: SocialMediaExaminer.com/CB Subscribe to the Business Crypto Podcast: Apple Podcasts | Spotify | Google Podcasts | Amazon...
Social Tokens: What Businesses Need to Know 13.01.2022 51:19
Are you wondering what creator coins are? Are you thinking of starting your own token? To discover what social tokens are, how they work, and why they’re important to the future of business, I interview Joe Pulizzi. Sponsor : Visit Iconosquare.com/sme Guest : Joe Pulizzi | Show Notes : socialmediaexaminer.com/493 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy an...
Facebook Live as a Marketing Strategy 06.01.2022 42:48
Looking for new ways to connect with your audience? Wondering if going live on Facebook might be the solution? To discover a Facebook Live video strategy that might help you create a more loyal following that will evangelize your business and purchase from you, I interview Tiffany Lee Bymaster. Sponsor : Visit Iconosquare.com/sme Guest : Tiffany Lee Bymaster | Show Notes : socialmediaexaminer.com/...
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