Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

Business EN ↓ 749 episodes

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

Author

Michael Stelzner, Social Media Examiner

Category

Business

Podcast website

www.socialmediaexaminer.com

Latest episode

Jul 9, 2026

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Episodes

Writing Marketing Content: A Proven Framework 01.12.2022

Wondering how to easily write marketing content? Looking for a step-by-step model? To discover how to create written content that helps businesses, I interview Ann Handley.     Guest : Ann Handley | Show Notes : socialmediaexaminer.com/539     Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pr...

Google Performance Max: What Marketers Need to Know 24.11.2022

Need to diversify your online advertising? Wondering how to leverage Google's entire ecosystem to reach more people? To discover how to get started with the Google Performance Max ads solution, I interview Brett Curry.     Guest : Brett Curry | Show Notes : socialmediaexaminer.com/538     Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and Cal...

How to Use Google Analytics 4 for Marketing 17.11.2022

Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? To discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future, I interview Dana DiTomaso.     Guest : Dana DiTomaso | Show Notes : socialmediaexaminer.com/537     Review our show on Apple Podcast...

Instagram Strategy Audit: How to Renew Your Results 10.11.2022

Is your Instagram marketing working? Are you using outdated strategies and tactics? To discover how to audit and improve your existing Instagram strategy, I interview Millie Adrian.     Guest : Millia Adrian | Show Notes : socialmediaexaminer.com/536     Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://a...

Three Steps to Develop a Personal Brand 03.11.2022

Wondering how to become the top-of-mind provider in your industry? Looking for a plan to develop extreme influence via social media? To discover a three-step process for building a strong personal brand that gets you noticed by the right audience, I interview Phil Pallen.     Guest : Phil Pallen | Show Notes : socialmediaexaminer.com/535       Review our show on Apple Podc...

Earning Trust: A Method for More Sales 27.10.2022

Wish more people trusted your business? Looking for a content marketing model that helps establish trust? To discover how to combine three kinds of content to earn and sustain a trusted relationship in today’s marketplace, I interview Melanie Deziel.     Guest : Melanie Deziel | Show Notes : socialmediaexaminer.com/534     Review our show on Apple Podcasts. See Privacy Policy a...

Video Content Strategy: How to Get Started 20.10.2022

Wondering how to produce effective video content for Instagram, TikTok, YouTube, and beyond? Looking for a better plan? To discover how to create a video content strategy to serve marketing goal., I interview Saj Adibs.     Guest : Saj Adibs | Show Notes : socialmediaexaminer.com/533     Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and Cali...

Creating Quality Videos With Smartphones 13.10.2022

Want to produce professional-grade videos without a costly camera? Wish your Reels, TikTok, and YouTube videos looked amazing? To learn everything you need to know to create quality videos using your smartphone, I interview Steve Wright.     Guest : Steve Wright | Show Notes : socialmediaexaminer.com/532     Review our show on Apple Podcasts. See Privacy Policy at https://art19...

How to Use TikTok to Grow Your Influence 06.10.2022

Want to become the go-to expert in your industry? Wondering what types of TikTok content will position you as a recognized authority? To learn how to build your influence and convert customers with TikTok, I interview Keenya Kelly.     Guest : Keenya Kelly | Show Notes : socialmediaexaminer.com/531     Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/p...

How to Know if Your Facebook Ads Will Work 29.09.2022

Wondering how to run successful Facebook ad campaigns every time? Looking for a process that relies on data rather than a best guess? To learn which metrics to consider to make smart decisions for Facebook ad campaigns that work, I interview Andrea Vahl. Guest : Andrea Vahl | Show Notes : socialmediaexaminer.com/530 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy...

How to Sell More With Instagram 22.09.2022

Wondering how to sell your products or services on Instagram? Need a better strategy? To discover a three-step method to improve your sales, I interview Carla Biesinger. Guest : Carla Biesinger |  Show Notes : socialmedieaexaminer.com/529 Review our show  on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-s...

TikTok Organic Content Strategy 15.09.2022

Wondering how to make great TikTok videos? Looking for a proven organic content strategy? To discover how to develop and execute a TikTok plan that works, I interview Gerardo Perez. Guest : Gerardo Perez | Show Notes : socialmediaexaminer.com/528 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell...

How to Rethink Facebook and Instagram Ad Strategy 08.09.2022

Have you noticed a drop in your Facebook or Instagram ad performance? Could your campaign structure or targeting be at fault? To discover how to align your Facebook and Instagram ad strategy with Meta’s algorithms for better campaign results, I interview Zaryn Sidhu. Guest : Zaryn Sidhu | Show Notes : socialmediaexaminer.com/527 Review our show on Apple Podcasts. See Privacy Policy at https://art1...

Fan Evangelism: How to Create Unforgettable Experiences 01.09.2022

Do you want raving fans? Wondering how to build a fan-first experience? To discover a 5-step framework for creating great experiences that your customers and fans will share on social media, I interview Jesse Cole. Guest : Jesse Cole | Show Notes : socialmediaexaminer.com/526 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https:/...

Creating Viral Content for Instagram and TikTok 25.08.2022

Are you using TikTok or Instagram for business? Looking for a content strategy that works and won’t leave you exhausted? To discover a three-step strategy to create highly engaging TikTok and Instagram content that will scale your audience while helping you avoid burnout, I interview Kat Norton. Guest : Kat Norton | Show Notes : socialmediaexaminer.com/525 Review our show on Apple Podcasts. See Pr...

3 Facebook and Instagram Marketing Strategies That Convert 18.08.2022

Asking yourself whether ads still work on Facebook and Instagram? Wondering what’s working for other businesses? To discover three ad strategies proven to convert on Facebook and Instagram, I interview Allie Bloyd. Guest : Allie Bloyd | Show Notes : socialmediaexaminer.com/524 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https:...

TikTok Content Strategies for Leads and Sales 11.08.2022

Wondering how to sell more on TikTok? Looking for a content strategy designed around business goals? To discover a proven TikTok content strategy designed to build awareness, support consideration, and drive conversions, I interview Austin Armstrong. Guest : Austin Armstrong | Show Notes : socialmediaexaminer.com/523 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privac...

Making Real Instagram Connections 04.08.2022

Trying to grow a following on Instagram? Could chasing new followers be negatively impacting your connection to current followers? To discover a strategy for growing and sustaining an engaged and responsive community on Instagram, I interview Jonny Keeley. Guest : Jonny Keeley | Show Notes : socialmediaexaminer.com/522 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/priv...

LinkedIn Content Creation Success Tips 28.07.2022

Want more people to respond to your LinkedIn posts? Wondering how to ideate and create LinkedIn content people will engage with? To discover a LinkedIn engagement marketing strategy that will improve your content creation process and help you interact with more prospects, I interview Daniel Kading. Guest : Daniel Kading | Show Notes : socialmediaexaminer.com/521 Review our show on Apple Podcasts....

TikTok Ad Strategy The Easy Way 21.07.2022

Looking to diversify your ad spend? Wondering if TikTok ads could reach your target audience? To discover how to use TikTok Spark Ads to amplify authentic user generated content that authentically promotes your business and products, I interview Dennis Yu. Guest : Dennis Yu | Show Notes : socialmediaexaminer.com/520 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy...

Building Strong Connections With Your Social Media Content 14.07.2022

Struggling to attract and connect with your audience on social media? Could you be working with outdated content strategies and tactics? To discover common content strategy mistakes and learn how to develop content that draws a loyal community to your business, I interview Brooke Sellas. Guest : Brooke Sellas | Show Notes : socialmediaexaminer.com/519 Review our show on Apple Podcasts. See Privacy...

TikTok Video Engagement Success 07.07.2022

Curious how to market on TikTok? Already on TikTok and wondering how to grow your audience? To learn how to make TikTok videos that engage your target audience and attract more followers, I interview Drea Okeke. Guest : Drea Okeke | Show Notes : socialmediaexaminer.com/518 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://ar...

How to Write Copy That Sells in a Post-Pandemic World 30.06.2022

Do you want more sales? When did you last revisit your messaging? To learn a framework for writing persuasive copy that delivers results in today’s FOMO-saturated climate and discover a method to fine-tune your copy so you hit just the right tone, I interview Ray Edwards. Guest : Ray Edwards | Show Notes : socialmediaexaminer.com/517 Review our show on Apple Podcasts. See Privacy Policy at https:/...

The Biggest YouTube Mistakes Marketers Make (and How to Overcome Them) 23.06.2022

Has your YouTube channel growth stalled out? Looking for advice to pinpoint where you’re going wrong? To learn common mistakes marketers make and what to do instead. You’ll also discover some overlooked metrics that can help you grow faster, I interview Daniel Batal. Guest : Daniel Batal | Show Notes : socialmediaexaminer.com/516 Review our show on Apple Podcasts. See Privacy Policy at https://art...

How to Turn Instagram Fans Into Customers 16.06.2022

Want to turn your Instagram followers into paying customers? Not sure where to begin? To discover the biggest mistakes to avoid and how to turn engaged fans into customers, I interview Vanessa Lau. Guest : Vanessa Lau | Show Notes : socialmediaexaminer.com/515 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/priva...

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