Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

Business EN ↓ 749 episodes

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

Author

Michael Stelzner, Social Media Examiner

Category

Business

Podcast website

www.socialmediaexaminer.com

Latest episode

Jul 9, 2026

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Episodes

The Metaverse: What Marketers Need to Do to Prepare 30.12.2021

Wondering what the Metaverse is and what it could mean for marketers? Are you interested in preparing for the future of business? To discover why marketers should care about this new development, how to prepare, and how it fits into longer-term strategies, I interview Cathy Hackl. Guest : Cathy Hackl | Show Notes : socialmediaexaminer.com/491 Review our show on Apple Podcasts. See Privacy Policy a...

Creating Video Ads That Convert on Facebook, Instagram, and YouTube 23.12.2021

Sick of lackluster campaign results? Wondering if video ads could be the answer but you need a framework to create video ads that convert? To discover a complete guide to creating effective video ads across multiple platforms including how to write a script, mistakes to avoid, and tips on filming, I interview Matt Johnston. Guest : Matt Johnston | Show Notes : socialmediaexaminer.com/490 Review ou...

Amazon Live Video: Getting Started 16.12.2021

Is your content converting? Are you looking for a better way to move people to action? To learn a four-part story framework that leverages persuasion psychology that inspires action, I interview Kirk Nugent. Guest : Kirk Nugent | Show Notes : socialmediaexaminer.com/489 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19...

5 Instagram Ad Techniques That Convert 09.12.2021

Want to get more traction from your Instagram ads? Wondering what tactics have the most impact? To learn five unique Instagram ad techniques that really work, I interview Courtney Tarrant. You'll discover how to adjust your message, optimize placement, and leverage high-performing organic posts in your campaigns. Guest : Courtney Tarrant | Show Notes : socialmediaexaminer.com/488 Review our show o...

Communication That Converts: A 4-Step Framework for Persuasion 02.12.2021

Is your content converting? Are you looking for a better way to move people to action? To learn a four-part story framework that leverages persuasion psychology that inspires action, I interview Pat Quinn. Sponsor : Visit Wix.com/eCommerce to create your store and drive sales today. Guest : Pat Quinn | Show Notes : socialmediaexaminer.com/487 Review our show on Apple Podcasts. See Privacy Policy a...

How to Develop an Instagram Strategy That Works 25.11.2021

Is your Instagram marketing underperforming? Want to reach more of the right people on Instagram? To discover the critical elements of powerful Instagram growth and nurture strategies and when to use each type of strategy, I interview Millie Adrian. Sponsor : Visit Wix.com/Partners and reimagine what your agency can accomplish. Guest : Millie Adrian | Show Notes : socialmediaexaminer.com/486 Revie...

How to Use Story to Boost Your YouTube Views 18.11.2021

Wondering how to increase watch time on your YouTube videos? Want to become more memorable to your viewers? To discover a seven-step story framework for creating effective YouTube content that inspires action, I interview Tim Schmoyer. Sponsor : Visit ManyChat.com/sme for FREE 30-day access to ManyChat’s full-featured Pro account! Sponsor : Meet Tagger—the leading end-to-end influencer marketing a...

TikTok Strategy: A Proven Growth Plan 11.11.2021

Do you want to use TikTok to grow your following and your business? Are you looking for a strategy that works? To learn a four-step method for creating TikTok content that will help you achieve your business goals, I interview Jackson Zaccaria. Sponsor : Visit ManyChat.com/sme for FREE 30-day access to ManyChat’s full-featured Pro account! Sponsor : Meet Tagger—the leading end-to-end influencer ma...

Becoming Irresistible: How to Maximize the Impact of Your Message 04.11.2021

Want to motivate more people to do business with you? Wondering how to deliver a message people can’t ignore? To learn how to become so irresistible to prospects and customers that they can’t help but engage with or buy from you, I interview Tamsen Webster. Sponsor : Visit ManyChat.com/sme for FREE 30-day access to ManyChat’s full-featured Pro account! | Sponsor : Meet Tagger—the leading end-to-en...

Instagram Live: How to Promote and Sell 28.10.2021

Do you want to generate more sales on Instagram? Wondering how Instagram Live video can help? To learn how to use Instagram Live to promote and sell your business, I interview Nicky Saunders. Sponsor : Visit ManyChat.com/sme for FREE 30-day access to ManyChat’s full-featured Pro account! | Sponsor : Join Marketing Mastery with Allie Bloyd. Apply by visiting AllieBloyd.com/sme Guest : Nicky Saunder...

Establishing LinkedIn Thought Leadership for Businesses 21.10.2021

Want your company to be seen as an industry leader? Wondering how LinkedIn can help? To discover how to begin building thought leadership on LinkedIn, three types of content that will help, and how to choose the face of your company, I interview Mandy McEwen. Sponsor : Visit wix.com/ecommerce to create your store and drive sales today. | Sponsor : Join Marketing Mastery with Allie Bloyd. Apply by...

Pinterest Ads: How to Get Started 14.10.2021

Do you want to diversify your ad spend beyond Facebook and Instagram? Have you thought about Pinterest ads? To learn which types of products work best with Pinterest ads and how to create your first Pinterest ad campaign, I interview Lindsay Shearer. Sponsor : Visit Wix.com/Partners and reimagine what your agency can accomplish. | Sponsor : Join Marketing Mastery with Allie Bloyd. Apply by visitin...

How to Design a Data Driven Marketing Strategy 07.10.2021

Do you need a better strategy? Wondering how to use data to gauge when to start, stop, or scale your marketing efforts? To discover why data is important, what data to look at, and how to use data to inform your strategy, I interview Brie Anderson. Sponsor : Visit wix.com/ecommerce to create your store and drive sales today. | Sponsor : Join Marketing Mastery with Allie Bloyd. Apply by visiting Al...

How to Sell With Instagram Reels and Stories 30.09.2021

Want to turn more Instagram followers into customers? Have you considered combining Reels and Stories to attract and convert? To discover a strategy to sell with Instagram Reels and Stories, I interview Chalene Johnson. Sponsor : Start your FREE 14-day trial by visiting ActiveCampaign.com/sme . | Guest : Chalene Johnson | Show Notes : socialmediaexaminer.com/478 | See Privacy Policy at https://art...

Creating a Podcast That Builds Trust 23.09.2021

Want to start a podcast that helps you grow your business? Want to avoid the common mistakes and create a show that builds a loyal audience? To discover what you need to do to successfully launch a business-building podcast, I interview Paul Colligan. Sponsor : Start your FREE 14-day trial by visiting ActiveCampaign.com/sme . | Guest : Paul Colligan | Show Notes : socialmediaexaminer.com/477 |&nbs...

How to Create a TikTok Video That Connects 16.09.2021

Want to grow your TikTok reach? Wondering how to boost your organic content? To discover how to use the TikTok Promote ad feature to amplify your content and reach more people, I interview Giselle Ugarte. Sponsor : Start your FREE 14-day trial by visiting ActiveCampaign.com/sme . | Guest : Giselle Ugarte | Show Notes : socialmediaexaminer.com/476 |  Review our show on Apple Podcasts. See Priv...

Email Marketing Sequences: How to Crush Your Sales 09.09.2021

When was the last time you refined your email marketing strategy? Want to know how to use advanced email marketing sequences to improve your sales? To discover proven email strategies that deliver more sales, I interview Chase Dimond. Sponsor : Visit wix.com/ecommerce to create your store and drive sales today. | Guest : Chase Dimond | Show Notes : socialmediaexaminer.com/475 |  Review our sh...

Rethinking the Customer Journey: A Strategy for Marketers 02.09.2021

Is your marketing attracting the right customers? Do you want better marketing results? To learn how to rethink the customer journey and discover a strategy you can use to optimize your marketing, I interview John Jantsch. Sponsor : Visit wix.com/partners and reimagine what your agency can accomplish. | Guest : John Jantsch | Show Notes : socialmediaexaminer.com/474 |  Review our show on Appl...

How to Create a Psychology-Driven Organic Marketing Funnel 26.08.2021

Is your marketing funnel working as well as it could? Wondering where organic content fits into the customer journey? To discover how to use psychology to enhance your organic social activities so they develop and nurture your audience, I interview Adam Erhart. Sponsor : Visit wix.com/ecommerce to create your store and drive sales today. | Guest : Adam Erhart | Show Notes : socialmediaexaminer.com...

How to Sell More by Saying Less: A Storytelling Framework 19.08.2021

Are you looking for an easier way to persuade people? Do you want more leads and sales? To discover a unique storytelling framework that will help you leverage the power of stories, I interview Park Howell. Sponsor : For an extended 2 week trial & 50% off your first month, visit  skedsocial.com/sme . |  Guest :  Park Howell  |  Show Notes :  socialmediaexamin...

YouTube Ad Success: What You Need to Know to Get Started 12.08.2021

Want to advertise on YouTube but don't know where to begin? Confused about YouTube ads pricing, placements, and targeting? To discover the fundamentals of using YouTube ads successfully for business, I interview Joe Martinez. Sponsor : For an extended 2 week trial & 50% off your first month, visit skedsocial.com/sme . | Guest : Joe Martinez | Show Notes : socialmediaexaminer.com/471 | Review o...

Facebook Ad Success Without Apple Data: Rethinking Your Strategy 05.08.2021

Wondering how to track Facebook ads attribution in 2021? Looking for guidance you can trust? To discover how to measure Facebook ads without relying on retargeting data, I interview John Grimshaw. Sponsor : For an extended 2 week trial & 50% off your first month, visit skedsocial.com . | Guest : John Grimshaw | Show Notes : socialmediaexaminer.com/470 |  Review our show on Apple Podcasts....

Persuasion Science: Marketing Insight From Robert Cialdini 29.07.2021

Do you want to persuade more people to do business with you? Looking for persuasion techniques that work for any business? To discover three modern principles of persuasion science and what they mean for marketers, I interview Robert Cialdini. Sponsor : Visit wix.com/ecommerce to create your store and drive sales today. | Guest : Robert Cialdini | Show Notes : socialmediaexaminer.com/469 |  R...

Testing Facebook Ad Creative: The Path to Better Sales 22.07.2021

Want more sales from Facebook ads? Wondering if better creative could improve your results? To learn how to efficiently test your Facebook ad creative so you can scale your results and increase sales, I interview Rick Mulready. Sponsor : Visit wix.com/ecommerce to create your store and drive sales today. | Guest : Rick Mulready | Show Notes : socialmediaexaminer.com/468 |  Review our show on...

Improving Instagram Engagement to Build Community and Conversions 15.07.2021

Is your Instagram engagement falling day by day? Could you be making mistakes that turn your followers off? To discover a proven strategy to help you get more engagement on Instagram and stop making potentially dangerous posting mistakes, I interview Sue B. Zimmerman. Sponsor : Visit wix.com/partners and reimagine what your agency can accomplish. | Guest : Sue B. Zimmerman | Show Notes : socialmed...

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