Social Media Manager Confidential

Ever look at social media and feel like everyone else has it all figured out? Join me as I debunk this myth with Brianna Rojao, who had a revealing moment after sharing an authentic story on Instagram. It led her to a powerful realization: nobody on social media really has their sh*t together. Brianna isn't just any social media manager. She values deep, long-term relationships with her clients, f...

Thinking of jumping into influencer marketing? It's more than just glitz and glamour - there's a whole other side to it! To dive into this topic, I caught up with Joseph Rubelli, the mastermind behind Rubelli Digital , a creative marketing agency that's a force in branding, coaching, and social media management.  Joseph's journey through the fast-paced world of corporate London, working with...

Think your marketing and branding are the key to six-figure success? The online world can often blur the lines of what it takes to scale, but I’m going to let you know the true game-changer: a premium client experience. And in this episode, I sit down with Diana Jakubcova, to dive into what this actually means. Diana has over four years of experience in the digital industry and has cultivated a ho...

Ever dreamed of transforming your solo gig into a thriving social media agency? Ready to expand and bring a team on board? Hold up! Before you make the leap, tune into this must-listen episode featuring the incredible Sam Marcellino. As the Senior Strategist at SGS Media , Sam not only has a gift for nurturing engaged online communities, but she also turned her passion into a successful digital me...

Have you ever found yourself stuck between rushing and overthinking when it comes to nailing down your branding as a social media manager? If so, you're not alone, and this is the episode you've been waiting for! In today's show, I'm breaking down the essentials of what you need to consider when developing your unique brand as a social media manager. From choosing the right business name to perfec...

Ever find yourself at a loss when trying to prove the worth of your social media strategies to clients? You're not alone. Demonstrating the true value of your social media efforts can be a daunting challenge. That's why developing a data-driven social media strategy is key. In this episode, I'll walk you through five straightforward steps to craft a data-driven social media strategy that will not...

Struggling to keep your content game strong for your clients? It's time to change the narrative! I'm frequently asked about crafting a strategic content calendar for clients, and today, I'm spilling the secrets! In this episode, I break down my straightforward 10-step process for designing impactful content calendars that will have you creating content calendars with confidence. We will also dive...

Ever feel like you might be selling your social media services short? Do you keep hearing people in the industry say you are undercharging? When you are first starting out, it's tempting to want to charge top-dollar, but remember: higher paying clients means higher client expectations. So, you might be asking, "Shanté, how do I match my prices with what clients are looking for?" I’ve got you! In t...

Ever wondered about the transition from a freelance social media manager to running a  full-scale digital marketing agency? Curious about where to focus when you're ready to scale with a team? To answer these questions, I sat down with the inspiring Melissa Litchfield, who generously shared her valuable insights and experiences. Melissa is the owner of Litchfield Media Co., a digital marketin...

Attention all self-proclaimed 'people pleaser' social media managers — ever find it hard to say 'no,' especially when finances are involved? If you’ve been cornered with comparisons to other managers or bombarded with demands exceeding the agreed scope, you can't afford to miss this episode! Bee Santangelo, my former mentee and a conqueror of such situations, joins us to spill the beans on managin...

Wondering where AI fits into your social media management agency? Curious if you should join team AI? Milou Pietersz definitely has, and that’s exactly why I brought her on for a chat. Milou openly shares her zeal for AI and explains how it can revolutionize your agency’s operations. Milou has transformed the social media game, designing and implementing revolutionary strategies for brands while a...

Ever been met with, 'This wasn’t what I was expecting to pay' or 'My budget is $150, can you do something for that?' Pricing as a social media manager is far from straightforward, and in this episode, I'm pulling back the curtain on my journey through this challenging landscape.  I'll be diving deep into the secrets behind effective pricing. You'll discover surprising factors to consider when...

Are you still posting like your sales depends on it? Churning through content, posting content for content's sake and not stopping to think about the goal behind the post? Or perhaps you’re getting concerned at your client’s social media engagement dropping and not realizing that engagement isn’t the metric we (as business owners) should be focused on. In this episode, I sit down with Carole Barsa...

Questions have been flooding in from my mentees and I thought it would be a good place to address them here in a Q&A format. This episode is to help the social media managers who are feeling somewhat inadequate with themselves. They are the social media managers who are allowing fear to lead them rather than feeling confident in themselves and leading with that. This transpires into feelings o...

What if I told you that you didn’t have to be liked to be a success on YouTube? What if I told you that all of the metrics you pour your heart and soul into over on Insta, doesn’t translate with YouTube? Why? Because YouTube is the second largest search engine owned by the first largest search engine (Google) which means YouTube is all about education rather than entertainment. Would you consider...

Imagine this, you’ve had this soul-quenching position as a social media strategist for the UN, you alone have received accolades for the most healthy Facebook page that you managed, you worked with others to create an app that went on to also receive many awards within your industry…and then it all stops. The pandemic has slashed the opportunity of your dream job right out of the palm of your hand...

With the launch of my new program, Social Media Manager Incubator, there have been a lot of questions about how the program works and what it is. So I created this bonus episode just for you to go into detail about what it is, what the courses are, its inclusions and if it's right for you. I’ve converted my signature mentorship program into something that’s SO much more accessible, affordable and...

Navigating the world of social media management is not just about creativity. Join me as I delve into the lesser-talked-about challenges of this realm with former mentees, Casey Poe and Holly VanAkkeren. While the allure of creating reels and graphics is undeniable, how does one juggle the demanding business aspect of it? Casey's journey took her from the lens of a camera to the intricacies of dig...

Have you ever thought about narrowing down your services to lead generation only? Or maybe white labeling for another agency is for you? In today’s episode, I sit down with two of my past mentees, Nessa and Mari, and they dive into their services as social media managers.  Vanessa Rodriguez is a lead generation specialist who excels at helping Online Service Providers (OSPs), and coaches conn...

Have you ever found yourself grappling with the thought of firing a challenging client? Wondering how to establish rock-solid boundaries and actually stick to them? And what about the pivotal moment when you should start outsourcing and creating efficient systems? Well, today is the day your burning questions get answered! In this must-listen episode, I sit down with two remarkable past mentees, K...

Ever had those clients who approve an entires months content a week at a time...and they start approving it on the 1st of the month? What did you do? Did you pushback? Did you set your boundaries? How did you communicate your policies with the client? This comes up ALL the time, and in this episode, Alyece and I dive deep into boundary setting and how even the help of AI has created those email co...

High paying social media clients…wouldn’t that be a dream?! Well, that actually could be your reality. The caveat is this reality doesn’t happen overnight. I am joined with Latasha James, Founder and Creative Director of James + Park, a social-first video marketing firm, and she expresses that there were a lot of lessons that she undertook along the way before landing herself in the thriving posit...

Building a successful agency is no walk in the park. It takes time, effort, and a whole lot of grit. But what's the real deal behind a flourishing agency? I'm sitting down with Tomisin Smith, a seasoned social media strategist and the owner of the digital agency, Twenty Six Digital to uncover the secrets of her success.  Tomisin shares her journey from freelancer to agency owner and the highs...

The age-old saying "the customer is always right" doesn't always hold true, especially when setting boundaries as a social media manager. Failing to establish and enforce these boundaries can lead to burnout and exhaustion. In this episode, I’m showing you how to navigate the delicate art of boundary setting and I’m also revealing the precise phrases you must have at your fingertips to establish a...

Are you ready to take the leap and launch your own marketing agency? Do you need help figuring out where to begin or how to transition from freelancing to running an agency? Join me on this exciting episode as I reveal my journey and share invaluable insights to help you navigate this transformative process. Discover the valuable insights and lessons I've learned along the way, including the do's...