Social Media Manager Confidential

Have you ever experienced that sinking feeling when you discover rogue posts on your client's social media accounts, completely derailing your content plan? Frustration and confusion are only natural in such moments. In this episode, I’m sharing some invaluable insights on effectively managing unexpected content challenges. Get ready to dive into a treasure trove of strategies and mindset shifts t...

How’s your creative meter holding up? You’ve probably noticed it waning a little bit and that is totally normal! You’re a social media manager, expected to be creative on the daily, innovating new ideas and coming up with the next concept that will make your client’s social media profiles shine! So when our creative flair is running on empty what is the secret to whipping out the best next thing?...

With social media platforms constantly evolving, staying on top of the changes can be quite a challenge for social media managers. In this episode, Shanté chats with Shelly Terry, a seasoned storyteller and creative with over 12 years of experience crafting brand content. They dive deep into the world of social media changes and the art of staying organized. For those running micro agencies like S...

Are you ready to take your social media agency to the next level or craving answers to your burning questions? Look no further! This episode is a deep dive into the phenomenal journey of Sharon Brand, the powerhouse behind Brands Media Group, a top-tier social media management agency. Get ready to uncover the secrets behind her agency's success, Sharon spills the beans on what it takes to thrive i...

We may be social media managers, and creating content may be part of our skillset but when you’re inundated with creating content for your clients and then for yourself you can come across the content rut. You know the kind, no matter how hard you think, your creative flow has exhausted itself. Instead, you’re left staring at a blank screen willing for the content to appear. One may think scrollin...

We all know that social media management clients all want one thing, and that's to have their social media accounts bring in more business. Whether that's reach, follows, clicks or sales. At the heart of this is the need for visibility or brand awareness. People need to know that they exist. So how can you increase visibility for your social media management clients?  I dive into the exact st...

Tell me if this is you. You're so busy with client work that you never have time to create content for yourself. You know you could be better at posting on Instagram but just haven't gotten around to it. You want your profile to be attractive to clients, but you aren't sure what to post and how to say it. You have potential clients asking for your socials, which you know will help you build your a...

Need help with challenging client situations? Like wanting to end contracts after just one month or dealing with nightmare clients who make you want to crawl into a closet and cry? How do you create content remotely for clients who don't want to participate? If so, then it's time to listen to this episode! I dive into these juicy questions that you, my fantastic audience, have sent my way, and I u...

Feel like your clients are asking the world from just one post? Perhaps they are expecting a lot more from your efforts that have nothing to do with the role you play. There may be a misalignment in expectations, objectives and goals at play here. Many business owners don’t understand the role social media is meant to play within their business. They have heard along the grapevine that by being on...

Being your own boss can feel like being on top of the world but when you get asked “Why are your prices so high?” you can feel like you have been ripped down, back to Earth.  In this episode, I give you the responses that will help you back up your prices, and your business and easily communicate the results that you can achieve for your clients. This is less about justification and more abou...

Imagine having a social media management business and losing 77% of your clients in one month. Imagine the thoughts, feelings, and emotions that a social media manager who has put their all into their business now has to come to terms with that she has only two active clients, a wedding to pay for, tells a husband (who has stopped working to look after the kids and support his wife in her business...

Hearing the phrase passive income bounced around like a beach ball but not sure how you as a social media manager can capitalize on this revenue stream? In this episode, I dive into the nitty-gritty of the passive income ventures I have undertaken over the past three years from how much I made to how much work it really takes to launch each format. Passive income is great once it is up and running...

Have you ever wondered how to stand out on social media amongst the masses? It all goes back to being unique and comes down to being your authentic self. As cheesy as that used to seem, it is the very thing that will get you noticed, your audience will relate to and get you those dream clients that just get you.  Authentic storytelling is a skill that should be harnessed if you are wanting to...

Are you ready to walk the walk? If you’re wondering if it is okay to neglect your own social media accounts because you are swarmed by your clients’ accounts - think again!  In this episode, Shante is joined by Alyssa Chan-Evangelista, founder of Inspired Media, who has a fresh perspective on social media management. Alyssa dives into the tips to level up your own social media to attract the...

Ever wanted some hacks to make your workload feel a little lighter? I wouldn’t blame you! These days being a freelance social media manager is more than just creating content. We are trend-watching, strategizing, often running ads, providing emotional support writing, directing, editing photos and videos, and more. All to make sure that our content packs a punch and is creating the results our cli...

When you think of SEO or keyword research you don’t tend to think of social media, do you? SEO is widely known as search engine optimization and when we think of search engines we instantly think of Google or Youtube. However, if you use the same level of research for your client's keywords there are ways to implement them into their content and social media that will help their business be seen....

None of my leads are booking with me, I really need a new client, what am I doing wrong? Does this sound like you? Then have no fear because in this episode we dive into the five reasons why you’re struggling to book clients as a social media manager! Not only will I tell you what you may be doing wrong, but how to fix it so that you can start seeing some booked-out success! Whether you are lackin...

Do I charge hourly or monthly, how much should my packages be, should I hire an assistant, what is the best scheduling tools…and the questions go on and on. If you’re frazzled, trying to get the right foot in the door when it comes to your social media management business, then it’s time to listen to this episode! I dive into your juicy questions and unravel the mysteries that seem to attach thems...

Have you tried your hand at social media managing, you’ve built your business, you’ve given it a red hot crack and yet you still feel like you’re not making enough? You’re running into the wrong clients and the pressure of running your social media management business keeps building. In this episode, I share the biggest mistakes a social media manager can make that result in losing money, clients,...

Struggling to find clients and turn your dream business into a social media management agency? Going full-time can be tough, especially if you are flying blind. What you need to know is that it isn't impossible, it just takes a bit of work to make sure you have set yourself up for success. In this episode, I dish out the ten actionable steps that will guide you in the right direction to going full...

Ever wanted to know the secret sauce to building a six, seven and even an eight-figure marketing business? In this episode, we talk to Kristina Knapp from Elixer Media Co who started her marketing business capped making 40K to now traveling the world on her clients’ dime, filming reels for her clients, and coaching marketing businesses to find easy street just like her. Kristina and I talk about h...

Get ready because I am spilling beans on the worst client I have ever had. I usually bare all, the good and the bad and I’m pretty transparent with all of my experiences, however, everyone wants to know the nitty-gritty specifics.  So that is why in this episode I am sharing with you my experience from start to finish. In particular, what made this client go from the best client ever, to snow...

Does taking the leap in starting your own social media management business freak you out? Or maybe you have been in the game for a while and feeling more than ever the pressure to always be on and working all the time. When it comes to the unrealistic social media expectations clients seem to have, establishing yourself as the expert, reassuring them that if they follow your lead, they will be oka...

To niche or not to niche? That is the question. Like Shakespeare, this is an age-old question for many social media managers who are wondering if they are making the right move when it comes to marketing in their business. Unlike Shakespeare, I am here to enlighten you in hopes to give you more clarity on your next move. In this episode I dive into what every marketing coach under the sun is talki...

If somebody handed over their most painful experiences growing their social media management business on a silver platter, would you take their advice? Or would you walk away? Imagine learning the difference between what experiences you are responsible for and how you can overcome them, and what situations are a “them problem”, not a “you problem”. In today’s episode, I share all, even the experie...