Social Media Decoded

Collaborative posts are one of Instagram's newer features and if you aren't using them already, you're missing out. Instagram likes it when you use its new features, so using collaborative Instagram posts may help you with the algorithm.  Listen to learn more about what collaborative Instagram posts are, how you should use them, and how you can benefit from them.  ——— ⭐️ Click HERE to subscribe a...

 Your online business needs SOPR, which is also known as social media public relations. In this episode, I speak with Carey Balogh and Lauren Genest about SOPR.  Listen in to learn all about social media public relations, how to apply it to your online business, and the best practices and strategies of SOPR.  As an entrepreneur and award-winning business owner, Carey Balogh boasts 25 years of expe...

Your Instagram bio is your first impression for potential new clients. You have to make sure your Instagram bio tells your ideal client who you are and how you can help them.  In this episode, Michelle shares how to write an Instagram bio that attracts your ideal client.  ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join my email list and get access to The U...

Become a social media manager by following these simple tips from Tyler Jackson. Social media has changed a lot since the launch of platforms like Facebook and Instagram, and now social media management is a real and highly valuable job.  Tyler Jackson is the founder of Trove Media Consultants. She is also a coach for social media managers. Unsatisfied with the politics and the restraints on her c...

You can use social media to build your personal brand, grow your company, or bring awareness to a cause. Whatever your reason for using social media, you need to attract your target audience to make effective use of platforms such as Instagram, Facebook, and Twitter.  Listen in for tips on how to maximize your social media content to attract the right people to your page.  —— ⭐️ Click HERE to sub...

Twitter has been around for a hot minute - I think most businesses treat is as though it is the messy Aunt of the family...you know, the one who shows up to family functions already half drunk and bragging about her weekend adventures. BUT, it is also one of the most under-used platforms for marketing and nurturing your audience.  Join me as I chat with Ciarra Herring on how you can use this platf...

If you want to go viral, you have to follow the right steps. To go viral, you need the right combination of detail, strategy, and luck.  Listen to this episode to get my top tips on how to create viral content. Going viral is possible for you and your online business, as long as you have the right strategy. ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join m...

You can prioritize your mental wellness and still maximize your social media for your online business. In this episode with Thomas Drew, we discuss prioritizing your mental wellness, and the steps business owners can take to avoid comparison. Learn to view social media positively and leverage it for your online business. Thomas Drew also shares resources for overwhelmed business owners.  Thomas Dr...

Instagram update: Instagram now offers two news feeds. In this episode, I break down the two different Instagram news feeds and how to use them. Plus I cover a catch that comes along with having two news feeds on Instagram.  Tune in to hear my take on this new Instagram update! ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join my email list and get access to...

If you want to draw in your target audience, you need to listen to this episode with Sydney Hart, a brand and web designer, and a copywriter. We talk about how to cultivate an audience beyond the follow button. Learn how to nurture your online community once they've started following you to grow your online business.  We discuss why community building beyond social media is important and the dos a...

If you want to increase the visibility of your content on social media you need to listen to this episode. You can grow your online business by leveraging your online content.  Listen for my best ways to get in front of your target audience. In this episode I share information on the types of content you need to post to get in front of your ideal client and help build your online community.  ———...

If you want to sell your products online, you need to find your target audience and nurture your online community. In this episode with Avery Campbell, the business and marketing consultant go-to for online and product-based businesses. Avery helps business owners sell their products online and shares the knowledge he wishes he had when he started out.  We discuss Instagram content marketing and w...

The latest Instagram updates are here! In this episode, I go over the latest Instagram updates and how you can implement them for your online business.  Make sure to use all of Instagram's latest features to help your business grow and get your content in front of your target audience.  ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join my email list and get...

We have all heard time and time again that in order to scale we need an email list — this is very intimidating, to say the least. You know how much spam and junk mail you get, I know that the pressure is on to not be bulked into a mass delete or unsubscribed.  However, having an active (keyword there) list is so so so important and my guest today, Aquilla Farrell tells us why!  Join us as we chat...

Livestreaming is a great way to connect with your audience on social media. You can live stream on Instagram, Facebook, LinkedIn, and Twitter.  In this episode, I discuss why livestreaming is beneficial for your brand and business and how you can use livestreaming to grow your business. I also share with you my livestreaming best practices, so you can give your audience the most value for their ti...

After being in the influencer industry for a decade, Natalie has seen it transform and has experienced all the struggles that come with it. Being a content creator and influencer is a full-time job. Owner and creator of Rella - the social media management tool built by people who actually use it and know what needs to be done!  Join Natalie and I as we chat about why building a community on social...

In this episode, I discuss user-generated content and how you can incorporate user-generated content (UGC) as a part of your social media strategy.  User-generated content helps brands establish authenticity and credibility which will help your online business grow and scale. Listen to learn why user-generated content is so important and how you can include it in your social media strategy. ——— ⭐...

I will say this until I am blue in the face — Content is King (or well Queen 👑)  Today I chat with Kalli Combs on how you can get started creating content, what to do when you don't have time to create it, and how often you should be updating your strategy. HINT it isn't what you might think!  Kalli Combs has made her footprint in the online and digital marketing space by educating entrepreneurs...

Facebook groups are still relevant in 2022 and can be a great way to connect with your community and create a loyal customer base. In this episode, I discuss why Facebook groups are beneficial for your business and how you can utilize Facebook groups to generate new leads and retain loyal customers. Please don't sleep on Facebook groups; use them to grow your business.  ——— ⭐️ Click HERE to subsc...

Liav Chen is the Co-Founder and CEO of Humanz, an AI-powered platform that makes influencer marketing accessible, reliable and trustworthy for marketers and influencers. He has extensive experience in devops, big data and machine-learning—all of which was acquired through his five-year military experience with the esteemed intelligence Unit 8200 of the Israeli army. Join us as we chat about why bu...

A social media strategy is the key to running a successful business on social media. But you can't just create your strategy one time and forget about it. You have to revisit your social media strategy on a regular basis to stay up to date with changes (I'm especially talking about Instagram here) and stay ahead of your competition.  An up to date social media strategy is your key to success. List...

Danielle Wallace is the storytelling enthused copywriter and content strategist of Chayil Media Publishing where she helps powerhouse brands flip facts into cohesive, sales-driven narratives.  Over the years, Danielle has immersed herself into the creative world as a contributing writer, self-published author, creative writing instructor for children and teens, and as a digital/print magazine cura...

Stacy Reed is a pillar in social media advertising having generated over $125 million for some of the largest shoe & apparel brands in the world working at Zappos.com . As the Founder of Stacy Zeal & Co., she is on a mission to amplify mission-driven brands using her signature Zeal Method that helps product brands increase their sales and amplify their impact.  Join us as we chat about EVERYTHING...

Repurposing content should be a key part of your social media strategy. In this episode, you'll learn what repurposing content is, as well as my easy five-step process to repurposing social media content.  Social media can be a lot of work, but once you start repurposing your content, you'll see that it's not nearly as daunting as you thought it might be.  Grow your business and online presence, c...

Thank you all for being a part of this podcast community! Take a listen to the 100th episode and learn how you can get seen and paid on social! 🎉 ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join my email list and get access to The Ultimate Social Media Checklist + valuable newsletters every Monday! 📲My flagship membership program The Social Pro Academy is...