Social Media Decoded

Social media, and especially Twitter, are great spaces for networking. Networking is an essential step business owners have to take to grow their businesses. In this episode, Brittany Reese discusses the importance of social media for networking, tips on where to network, and the dos and don'ts of networking online.  Brittany Reese earned her bachelor's degree in journalism with an emphasis in pho...

Highly curated Instagram feeds hold back many online business owners because they're waiting to post their content until it is perfect.  Host Michelle Thames shares what you should focus on instead of perfectionism and how to connect with your target audience using social media.  ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join my email list and get access...

Social media is an ever-changing landscape, and it's critical that as an online business owner, you adapt to not only the changes to various social media platforms but to the cultural and political environment around you. In this episode, host Michelle Thames speaks with Kikora Mason, the social media and digital strategist for the Mayor of Chicago. Kikora shares the importance of adapting to chan...

Storytelling is an essential part of social media. Host Michelle Thames shares how you can use storytelling to connect with your target audience and create loyal customers.  Listen to learn the key components of storytelling on social media and how to sell through your social media content. ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join my email list and...

Instagram reels are essential to any Instagram strategy and are now required if you want to grow your online business. In this episode, host Michelle Thames speaks with Anna Turner about how to leverage reels as well as some dos and don'ts when it comes to reels creation and strategy.  Anna has been at the forefront of digital marketing for over 10 years. She’s worked with and has been sought out...

Let me help you show up on social media with confidence. In this episode, host Michelle Thames shares her struggles with being confident on social media and how she overcame them. Listen to learn how to get in the groove of social media posting, get excited about sharing your business online, and learn how it will help you connect with your ideal client.  ——— ⭐️ Click HERE to subscribe and get ac...

Your personal brand on social media must be authentic if you want to connect with your ideal community. In this episode, Jourdan Guyton shares why it's important to be authentic with your personal brand and how to create a brand that aligns with your goals.  Jourdan began teaching female entrepreneurs her strategy for audience growth and increased revenue in 2020. Less than two years later, Jourda...

Increasing your reach on Instagram means you connect with more potential customers and you build connections with a larger community. Although engagement on Instagram has been down for most people, it is possible to increase your engagement and therefore increase your reach.  Listen for tips on how to increase your engagement on Instagram and get more views from both your audience and new members...

Conducting regular social media and website audits is an essential aspect of having an online presence. In this episode with Kathy Fredrickson, Director of the Wisconsin SBDC Digital Marketing Clinic. We are now officially a state-wide initiative! host Michelle Thames discusses what is a social media audit, why it's important to do a social media audit, and how to do a social media audit.  Listen...

You need a personal brand, and you can use YouTube to create your online personal brand. In this episode, I speak with vlogger and entrepreneur Christina Gwira. We discuss how to find your niche as a YouTuber and use SEO to build your personal brand.  Christina Gwira is a Toronto-based vlogger, entrepreneur, and speaker. As a life-long learner and self-starter, Christina has learned how to build w...

If you need help growing your social media, Michelle Thames' Social Success Group Coaching Accelerator program is for you. Learn how to grow your business through social media, generate more leads, and earn more money.  Get the strategy you need to make your business visible on social media and take it to the next level. Listen to learn more about the Social Success Group Coaching Accelerator prog...

Attraction marketing is essential for your online business. In this episode, I speak with Jen and Meg about overcoming adversity in business, collaborations, and organic growth online. Learn about attraction marketing and how to get your ideal customer to join your online community.  Megan McCann is a #1 Amazon best-selling author, speaker, and business strategy coach. Meg is also the host of the...

Collaborative posts are one of Instagram's newer features and if you aren't using them already, you're missing out. Instagram likes it when you use its new features, so using collaborative Instagram posts may help you with the algorithm.  Listen to learn more about what collaborative Instagram posts are, how you should use them, and how you can benefit from them.  ——— ⭐️ Click HERE to subscribe a...

 Your online business needs SOPR, which is also known as social media public relations. In this episode, I speak with Carey Balogh and Lauren Genest about SOPR.  Listen in to learn all about social media public relations, how to apply it to your online business, and the best practices and strategies of SOPR.  As an entrepreneur and award-winning business owner, Carey Balogh boasts 25 years of expe...

Your Instagram bio is your first impression for potential new clients. You have to make sure your Instagram bio tells your ideal client who you are and how you can help them.  In this episode, Michelle shares how to write an Instagram bio that attracts your ideal client.  ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join my email list and get access to The U...

Become a social media manager by following these simple tips from Tyler Jackson. Social media has changed a lot since the launch of platforms like Facebook and Instagram, and now social media management is a real and highly valuable job.  Tyler Jackson is the founder of Trove Media Consultants. She is also a coach for social media managers. Unsatisfied with the politics and the restraints on her c...

You can use social media to build your personal brand, grow your company, or bring awareness to a cause. Whatever your reason for using social media, you need to attract your target audience to make effective use of platforms such as Instagram, Facebook, and Twitter.  Listen in for tips on how to maximize your social media content to attract the right people to your page.  —— ⭐️ Click HERE to sub...

Twitter has been around for a hot minute - I think most businesses treat is as though it is the messy Aunt of the family...you know, the one who shows up to family functions already half drunk and bragging about her weekend adventures. BUT, it is also one of the most under-used platforms for marketing and nurturing your audience.  Join me as I chat with Ciarra Herring on how you can use this platf...

If you want to go viral, you have to follow the right steps. To go viral, you need the right combination of detail, strategy, and luck.  Listen to this episode to get my top tips on how to create viral content. Going viral is possible for you and your online business, as long as you have the right strategy. ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join m...

You can prioritize your mental wellness and still maximize your social media for your online business. In this episode with Thomas Drew, we discuss prioritizing your mental wellness, and the steps business owners can take to avoid comparison. Learn to view social media positively and leverage it for your online business. Thomas Drew also shares resources for overwhelmed business owners.  Thomas Dr...

Instagram update: Instagram now offers two news feeds. In this episode, I break down the two different Instagram news feeds and how to use them. Plus I cover a catch that comes along with having two news feeds on Instagram.  Tune in to hear my take on this new Instagram update! ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join my email list and get access to...

If you want to draw in your target audience, you need to listen to this episode with Sydney Hart, a brand and web designer, and a copywriter. We talk about how to cultivate an audience beyond the follow button. Learn how to nurture your online community once they've started following you to grow your online business.  We discuss why community building beyond social media is important and the dos a...

If you want to increase the visibility of your content on social media you need to listen to this episode. You can grow your online business by leveraging your online content.  Listen for my best ways to get in front of your target audience. In this episode I share information on the types of content you need to post to get in front of your ideal client and help build your online community.  ———...

If you want to sell your products online, you need to find your target audience and nurture your online community. In this episode with Avery Campbell, the business and marketing consultant go-to for online and product-based businesses. Avery helps business owners sell their products online and shares the knowledge he wishes he had when he started out.  We discuss Instagram content marketing and w...

The latest Instagram updates are here! In this episode, I go over the latest Instagram updates and how you can implement them for your online business.  Make sure to use all of Instagram's latest features to help your business grow and get your content in front of your target audience.  ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join my email list and get...