Social Mavericks

Are you struggling to break through the $3k/month ceiling? You're not alone. In this podcast, you'll discover the strategies that actually move the needle for your business. You'll learn the common pitfalls, industry myths, and get practical tips and solutions for building a thriving online business. Forget generic advice and 'post more' mantras. You'll get actionable insig...

How to Create Engaging Content Consistently Without Burning Out Most online coaches struggle to stay consistent with content. They start strong, post daily, and expect quick results. But when the likes, views, and leads don’t come fast enough, motivation disappears—along with consistency. In this episode, we’re breaking down how to create engaging content  without  running out of ideas, spending h...

What is a USP? How to Stand Out & Get More Clients Struggling to stand out in a crowded market? If your offer isn’t unique or different, you’re just another option—and that means competing on price, which is a losing game. In this episode, we break down: What a USP (Unique Selling Proposition) really is and why it matters How to research your competition and find gaps in the market Different w...

Struggling to make your content stand out in a sea of endless scrolling? You’re not alone. In this episode, we’re breaking down exactly  how to create scroll-stopping content —the kind that grabs attention, pulls people in, and gets real engagement (without looking desperate). You’ll learn: ✅ Why some content stops people in their tracks—and why some makes them roll their eyes. ✅ The  fine line...

Topics covered in this podcast include: Why and how to shift your marketing from transactional to transformational. Understanding the psychology behind transformational marketing. 8 practical ways to create a powerful transformational marketing message. And more! Click here to start your FREE 7-day Cre@tor Trial: ⁠⁠https://mycontentcreatorai.com⁠⁠ Click here for more info about 30-Day FitPro funne...

Topics covered in this podcast include: Why business mentors telling you to "scale" and stop trading time for money are putting your business at risk. How to design a stand-out offer using the three most-important marketing considerations. Why your ideal clients need MORE than a simple promise to invest in your coaching. And more! Click here to start your FREE 7-day Cre@tor Trial: ⁠https...

Topics covered in this podcast include: Why coaches struggle to stand out online, and how to avoid the same fate. How to Create High-Converting Content in Minutes (Not Hours) Using AI Why Don't Valuable Posts Get Zero Engagement on Instagram And more! Click here to start your FREE 7-day Cre@tor Trial: https://mycontentcreatorai.com Click here for more info about 30-Day FitPro funnels: ⁠⁠https:...

Topics covered in this podcast include: >> How to use "So That…” to craft a sales message that sells. >> Why keeping content simple could be the smartest strategy for coaches in 2025. >> 6 ways to fix email sequences that never convert. >> How to use Instagram's new "Trial Reels" to create content that generates more like, leads, and followers. >> C...

Topics covered in this podcast include: Three reasons why online coaches struggle to make their first £3k online and how to fix them How to turn client struggles into content gold. Tactics to grow your following if you're stuck with fewer than 1,000 followers Grab more info about 30-Day FitPro funnels here: https://30minutemarketers.com/30-day-fitpro-funnels-online-course/ Follow Simon here: ⁠http...

In this episode, Simon and Paul discuss success and whether everyone can achieve it. They also explore the challenges of building a successful online business and the importance of creating engaging and entertaining content. They emphasize the need to find your voice and express opinions in your content to stand out and connect with your audience. They also discuss the role of humour in content cr...

In this episode, Simon interviews Emelia Thompson about her journey to building an online businesses. Emelia shares how she transitioned from teaching at a university to becoming an online coach and the challenges she faced along the way. They discuss the use of transformation pictures in social proof and the importance of authenticity in content creation. They also touch on the trendiness of soci...

In this episode, Simon interviews Hymsuen, a coach for personal trainers. Hym shares his journey of transitioning from in-person training to online coaching. He discusses his initial attempt at online coaching and the mistakes he made in his content strategy. Hym also discusses the negative impact of bad advice and support and the importance of genuine testimonials. He shares his experience develo...

In this episode, Simon interviews Luke Tulloch, an online fitness coach, about his journey of building his business. Luke shares that he transitioned from in-person coaching to online coaching to find career progression and the opportunity to travel. He emphasizes the importance of straddling the line between science and practical application in his content, providing usable and practical informat...

In this episode, Jason Munro talks about his journey as an online nutritionist and entrepreneur. We discussed topics such as building a membership site, taking risks, transitioning from a full-time job to entrepreneurship, and the impact of lockdown on the business. Jason shares his experiences and challenges, including the initial anxiety and worry, the excitement of proof of concept, and the pro...

In this conversation, Simon Mitchell and Chris Orzechowski discuss various topics related to email marketing and copywriting. They talk about growing an email list, the importance of targeting the right audience, and the role of content in attracting the right subscribers. They also discuss the structure of automated sequences and the importance of belief systems in marketing. Tune in to start win...

This episode explores the five core principles of why people buy: money, status, health, and escape pain, as well as Robert Cialdini's persuasion principles. The episode also includes a tip on leveraging podcast guests for more social media reach, a discussion on when social proof becomes sleazy, and an analysis of the impact of paid ad traffic on different social media platforms. And, of cour...

Gina Esposito is the founder and owner of the world-renowned Anee Atelier, a wedding photography business she built from nothing into one of the top wedding photography businesses in the world. In this episode, I talk to Gina about her entrepreneurial journey, the ups and downs, and the mindset that helped her achieve such immense success. This is a rare glimpse into how to build a business that r...

In this episode, Simon discusses the importance of repurposing content and shares several ways to do it effectively. He emphasizes the value of long-form content and its longevity compared to short-form content. Simon also provides tips on repurposing content into different formats, such as articles, YouTube videos, short-form clips, carousels, and more. Simon also talks about the things you DON’T...

Here's how my 1:1 client went from being a PT on the gym floor to mentoring other trainers on how to achieve jaw-dropping transformations for themselves and their clients. You'll also discover how he grew his following from 800 to 19.2k (and counting). This is a real-world story detailing the reality of starting and growing your own business. Follow Jewade here: ⁠⁠https://instagram.com/jew...

In this episode of the Social Mavericks podcast, Simon Mitchell discusses 11 key actions that can boost leads and sales on social media. You'll also discover the characteristics of six-and-seven-figure entrepreneurs, how to create differentiated offers, and why most social media marketing advice is lame and unhelpful. Grab your FREE 32-page eBook here: https://thisislazymarketing.com Follow Si...

In this episode, you'll learn the ups and downs of how Austin Current built successful online body transformation businesses AND published a worldwide best-selling book. Listen in and discover what it's REALLY like to build an online fitness business. Follow Austin here: @austincurrent_ Follow Simon here: @iamsimonmitchell Get your free 32-page social media marketing guide here: thisislazy...

This all-new format of the Social Mavericks podcast brings you in-depth marketing insights from start to finish. Here's what you'll discover... Social Media News: Maverick Marketing: The Value Shift: Why your email automation doesn't convert, and my simple approach to increasing conversions immediately. Tip of the Week: Next Logical Option: The concept that will turn followers into lea...

If you're making these three common niching mistakes, you're damaging your chances of getting leads and sales. Listen in to see where you're going wrong, and how to fix the issue. Click here to access your free 32-page guide: https://thisislazymarketing.com/opt-in-daily-emails/ Follow me on Instagram: @ iamsimonmitchell

There's a simple formula you can use to predict if your lead magnet will convert. So, before you waste time on a lead magnet that will never work, listen to this episode of the podcast to avoid the common mistakes. Follow me on Instagram: @iamsimonmitchell

If you're a novice marketer or simply not getting any leads and sales from your content, here's what I would do if I started from scratch. Follow me on Instagram:  ⁠@iamsimonmitchell⁠