Social Geek

Jack Bachinsky, Chief Marketing Officer of Hand & Stone Massage and Facial Spa joins the show to share his brand’s story. Jack discusses trends in the massage world as well as in digital marketing including using influencers on Instagram.  Jack Bachinsky encourages you to reach out to him at  jbachinsky@handandstone.com . Thanks to Social Joey, The Better Sof...

  The International Franchise Association and Social Geek Radio present MITPod – the Marketing Innovation Technology Podcast! Shane Evans joins the podcast today to preview of her panel at MITCon in Austin with other rockstar founders and CEOs dicussing Innovations in their franchise brands. Shane and Jack discuss Massage Heights’ focus on hyp...

Harriet Mills of Wine and Design shares her franchise’s origin, how to impress the sharks on Shark Tank, and how the brand is standing out in a crowded but growing space.    To connect with Harriet, she encourages you to reach out to her at  Harriet@wineanddesign.com   Thanks to Social Joey, The Better Software Company, and AnswerCon...

If you’re in NY or LA, do not listen to this podcast. You won’t like it. Unless you’re a marketer - then you’ll love it!  Today we’re talking to “the OTHER famous business guy from Omaha” --  Greg Andersen, CEO of Bailey Lauerman. America outside of its ten largest cities is rapidly becoming more diverse and more influential. Greg has built a network of digital influencers in t...

In this week’s Franchise Spotlight, Michael and Brian Evans of My Favorite Muffin join the show to discuss the growing brand’s story. They share tips on growing the brand across generations, focusing on your core business, and not extending the brand too far. Thanks to Social Joey and The Better Software Company       

  The International Franchise Association and Social Geek present: MITPod. The Marketing Innovation Technology Podcast.    This week IFA’s VP of Marketing Beth Dailey shares some updates from the IFA and details on this year’s Marketing and Innovation Awards at MITCon in October. Be sure to submit your brand’s campaigns and innovations be...

Author and Educator Stenetta Anthony joins the show to share advice on personal branding for authors.   Stenetta’s advice for authors includes narrowing down your audience to a specialty, paying attention to the business end of writing, and not being afraid of a NO (because a YES is coming)! Check out Stenetta’s latest book, A Home for Sally!   Thanks to Social J...

This week's Franchise Spotlight is a LIVE show in Detroit with hundreds of BIGGBY COFFEE owner / operators and team members at Biggby's Annual Franchise Meeting! Thanks to Biggby for inviting Jack to speak with the team on about recent changes that are criticial to know for the success of a small business.    Thanks to Social Joey, The Better Software Company, and AnswerCo...

The International Franchise Association and Social Geek Radio present MITPod– the Marketing Innovation Technology Podcast! Each week, Jack chats with thought leaders who are speaking at IFA’s MITCon in Austin this October. This week, he’s joined by his MITCon co-chair Marina O’Rourke, VP of IT at Tropical Smoothie Café! Marina shares preview of our keynote speakers and discusse...

BIGGBY Coffee Co-CEO Mike McFall joins the show to discuss his new book, Grind: A No Bullshit Approach to Take Your Business from Concept to Cash Flow! Mike shares his No BS approach to starting a business with advice for entrepreneurs including doing your due diligence, keeping your focus, and selling what you’re best at.  Mike tells some great stories on growing from sta...

Rob Price, CEO of School of Rock, joins us from the middle of the brand’s nationwide tour! Rob tells his story in this week’s Social Geek Franchise Spotlight.  Rob shares what’s working in Local marketing for the schools, updates on the students in the AllStars Tour, and how working with partners like Gretsch and Zildjian can boost brand awareness.  Join us at the franchise Mar...

The International Franchise Association and Social Geek Radio present MITPod– the Marketing Innovation Technology Podcast! Brooke Budke is the VP of Marketing at TITLE Boxing Club and joins Jack Monson for the first episode of MITPod. Brooke will be leading a motivational session at MITCon in October helping marketing and tech pros Fight Their Battles. She’ll get...

Karen Booze of AnswerConnect joins the show to share how your business' phone engagement can lead to better brand consistency, more trust with customers, and better storytelling opportunities.    We also chat about the future of work, the 2019 #MITCon event, the benefits of working in the franchise industry, and we have some fun discussing our own Personal Brands! Rea...

In Social Geek’s weekly #FranchiseSpotlight, we chat with business leaders who are making an impact on others both personally and professionally.  Stacey Kimmins is the CEO of Fun Bus and lives at the intersection of education and business. Stacey shares trends in the world of kid’s services, fitness, and mobile franchises!   Thanks to Social Joey, The Better Software Comp...

Freelance writer and Public Relations pro Ashley Davidson of Fish Consulting discusses the growth and benefits of Sponsored Content for brands.  What role can a paid opportunity play? And how much does it cost?  What are the best ways to amplify of your earned media in mainstream publications and trades?  How does branded content fit with your PR and Ma...

In this Franchise Spotlight, we speak with Executive Care CEO Lenny Verkhoglaz. Lenny and his wife Mila have a compelling story of how they got in home care starting on Valentine’s Day 2003. Since then the home care industry and Executive Care have seen massive growth, and Lenny sees even more expansion about to happen in the space and franchising in general...

Today’s guest is Matt Kurowski, Chief Operating Officer of Soccer Shots.  Matt is an operations pro, long-time marketer, integrator, and franchise geek! He shares examples of how analysis at the micro level is improving systems at the macro level in franchise systems and other business models.  How do you start to uncover micro issues? How does this affect system-wide mark...

StretchLab Chief Marketing Officer Martin Balcaitis shares best practices for marketing a new type of service in the health and fitness world. How can marketers use social media to educate potential customers? What's the right mix of traditional versus digital marketing tactics? And how can a brand set up local studios and owners to succeed with hyper local marketing?   Thanks to Social...

Franchise industry rock star Angela Coté of Cultivate Advisors is back to share her Top 3 Mistakes Franchisors Make in Franchise Development Marketing!   Plus learn more about Cultivate Advisors’ Catapult event for small business owners. Thanks to Social Joey, The Better Software Company, and  AnswerConnect.  

Franchise Business Review and The International Franchise Association released a new study on employee engagement in the Franchise space. Here to share some key findings is Michelle Rowan, President and Chief Operating Officer of FBR.  Michelle is a franchise industry rock star and has insightful analysis of: *what is happening with employee satisfaction *the disappoi...

Thanks to Social Joey and Gusto!    Kristen Pechacek of Self Esteem Brands joins Social Joey's Mike McDowell and Jack Monson to discuss new and innovative ways to see ROI on digital marketing. Kristen shares that to move customer perception, you have to play in awareness and consideration tactics;  direct response will not change perception en...

  Jessica Valenzuela, CEO and Co-Founder of GoGoGuest discusses how franchises are using intelligent marketing automation and artificial intelligence to find insights on what customers are doing, what they’re buying, or want to buy (a la Amazon!) Also, check out GoGoGuest’s upcoming webinar series on new technologies for coffee shops and craft breweries. Thanks to Social Joey a...

Ciara Stockeland shares her personal journey through startups, franchising, entrepreneurship, and small business leadership. In a very candid conversation, we dive into what she refers to as the power of self-reflection and fatal blows can become and accelerant to come back. Connect with Ciara on her new blog!   Thanks to Social Joey and Gusto!  &n...

Jam Hashmi, CEO and Co-Founder of FranchiseSoft, joins the show with an update on how marketing automation is impacting the Franchise industry.    Thanks to Social Joey and AnswerConnect! Social Geek is a proud supporter of IFA’s VetFran program.   

Lyle Stevens, CEO and Co-Founder of Mavrck, discusses the impact and explosive growth of Influencer Marketing. Lyle tells his story of how his role in the aerospace and defense industry led to his work with subject matter experts and eventually influencers on social media. He shares current trends that he sees including further disruption by on-demand content creators in the growing gig...