Social Geek

Steve Cody, Founder and CEO of The Better Software Company, shares tech trends for the franchise industry.  Steve has an incredible story from startup, to entrepreneur, to franchisor, to technology & software expert.  Steve sees a jump happening now in knowledge about technology by franchisors. Franchisors are looking for suppliers and partners who are not only solving curr...

Today’s guest is Angela Paules discussing Push and Pull Marketing. Angela is the Chief Marketing Officer at Buzz Franchise Brands, and is responsible for marketing several brands under the Buzz umbrella. We discuss the need for franchise marketing executives to be leaders in all of these mixes: *Push versus Pull *Paid versus Organic *Traditional versus Digitial *Consu...

Today’s guest is Angela Paules to discuss Push and Pull Marketing. Angela is the Chief Marketing Officer at Buzz Franchise Brands, and is responsible for marketing several brands under the Buzz umbrella.  We discuss the need for franchise marketing executives to be leaders in all of these mixes:  *Push versus Pull *Paid versus Organic *Traditional versus Digitial *Consumer...

Dino H. Carter, owner and Chief Strategist of D Branding, shares current branding trends in the some of the hottest industries. Dino is a marketing and branding leader in the booming cannabis industry. How do you build a brand in this growing but challenging industry? What will it look like in the near future, and how can brands plant a winning strategy now?  Thanks to The Bett...

Carolyn Lyden, Owner and Lead SEO of Search Hermit joins Liane Caruso and Jack Monson  to discuss SEO for enterprises, franchise systems, and SMBs. How has SEO changed in the past 5 years? What should brands focus on to improve technical SEO as well as content? And, what SEO trends should we all be watching?  We've got more details on June's Franchise Marketing Leader...

1HUDDLE founder and CEO Sam Caucci shares his vision of making training for your organization successful by making it engaging. Sam has created an innovative training platform using science-backed, quick-burst games. We’ll also have details on this month’s International Franchise Expo. See you in New York!   Thanks to Social Joey and MFV Expositions!

Branding expert Mark Levy joins the show as we continue our series on Personal Branding. Mark works with CEOs, Entrepreneurs, and Celebrities on developing their brand and giving them an invigorating strategy shift. Getting Mark and Jack to start rolling on branding, the Beatles, business books, and radio is easy ... getting them to stop is another matter!    We also&...

David Soliday of Mythic joins the podcast to share trends on brand marketing. With all of the talk of "big data" and technology, David advocates that the art of communications, knowing customers, having a unique voice, and creating connections are all more critical than ever.   Thanks to The Better Software Company, Franchise Dictionary Magazine, and Social Joey!    &...

Nationally-known business leader and author Dina Dwyer-Owens joins Social Geek to share her thoughts on personal branding!  We'll chat about Neighborly, her vision of leading with a proven code of values, and how other leaders can develop their own personal brand.  Dina's free workbook:  https://www.dinadwyerowens.com/free-workbook/ Dina's blogs:  https://www.dinadwyerowen...

Steve Beagelman, CEO of SMB Advisors joins Jack Monson and Liane Caruso to share best practices for developing a Franchise Advisory Council.   Why are FACs so critical to a franchise system's success? When should a brand start an FAC?What are the challenges?  Thanks to Social Joey, 1851 Franchise, No Limit Agency, and The Better...

Chris DeJong of Big Blue Swim School joins Jack Monson of Social Joey and Liane Caruso of No Limit Agency and 1851 Franchise to share his story of moving from sports to the world of business Learn how Chris is transitioning from the world of wins & losses to entrepreneurship!  Plus, more details on Franchise Update Media's Franchise Marketing Leadership...

Nick Powills, Founder and CEO of 1851 Franchise and No Limit Agency joins Jack Monson and Liane Caruso for Part 2 in our series of episodes on Personal Branding! Nick discusses how personal challenges can fuel an entrepreneur's success plus more from his new book Stick and Stones. The book is full of ideas from a master storyteller on how to achiev...

Steve Schildwachter, CMO of BrightStar Care, joins Jack Monson and Liane Caruso to discuss Customer Decision Journeys.  How do you start developing a customer journey for your brand? What will a customer journey look like in 2020 and beyond? And, why are do marketing funnels make no sense?!? We'll also share more details on the Franchise Marketing Leadership Conference in Atlan...

This is Part 1 in a series of Personal Branding episodes. Today Jack Monson and Liane Caruso welcome back Stefanie Sigurdson Forbes to share examples of effective personal brands. The team also discusses ways to develop your personal brand. We also have more details on The Franchise Marketing Leadership Conference in June.  For further conversation and upcoming announcements, c...

Joining Jack Monson and Liane Caruso on today's show is Elly Deutch Moody! Elly leads digital communications and social media strategy for McDonald's Corporation worldwide. She gives us insight on using social channels to communicate globally for an iconic brand and shares news of McDonald's new Women in Tech program. Thanks to Social Geek Radio, Naranga, and The...

Therese Thilgen and Diane Phibbs from Franchise Update Media give us a sneak preview of the refreshed Franchise Marketing Leadership Conference!  The all new event for franchise marketers is taking place June 18- 20 in Atlanta! Registration and awards submissions are open now!  Thanks to Social Joey and Naranga for supporting Social Geek Radio!   

Author and Franchise Executive Greg Sausaman shares best practices for brands Greg is the CEO/Co-founder of Topper's Craft Creamery and also the author of the new book, “Inside the Box: The Power of Complementary Branding.” This is our 400th episode and we're thrilled to have Greg join us for this show recorded live in Las Vegas at #IFA2019 with the International Franchise Association! Thanks to N...

Comedians Jef Rawls and Dan Durney join the show discuss the similarities of business communications and stand-up comedy and improv. They share tips on how to effectively insert humor into to your sales and marketing pitches and how to avoid falling flat! Thanks to Social Joey and Naranga for supporting Social Geek Radio!     

Alex Porter, CEO of Location3, shares his insight on the biggest challenges facing Chief Marketing Officers in the Franchise space. Alex disusses the trends he's spotting for 2019 regarding Google, Facebook, Voice Search, and other changes that franchisors should be watching. And we're all gearing up for #IFA2019!  Thanks to Social Joey and Naranga for supporting Social Geek Radio!   &nb...

Peter Akkies is a productivity coach for online entrepreneurs.  He launched the 30-Day Creator Challenge, in which he teaches you how to show up consistently, so you’ll never again go months between blog post! Learn more about the 30 Day Creator Challenge here! And, for Social Geek Radio listeners, Peter is offering his Creator Challenge services for half off – just email Peter...

Fabian Geyrhalter, Principal of Finien, joins the show to share ideas for start-ups to become admired brands. He discusses examples from his new book, Bigger Than This – How to Turn Any Venture Into an Admired Brand. Fabian is also a columnist for Inc and Forbes, and has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. And, he...

Shep Hyken joins the show to discuss The Principals of Convenience from his latest book, The Convenience Revolution. He share stories of brands who are winning by making it easy to do business with them!  Shep will be delivering a much anticipated speech and engaging with attendees at The International Franchise Association 2019 Convention on February 25 in Las Vegas!   Thanks to&nb...

How does your brand identify influencers and brand advocates? How do you set up programs to work with these valuabe resources? Arlen Robinson of Omnistar discusses affiliate marketing, referall programs, and influencers. He gives us tips on getting programs in place and share trends on where he sees this area growing in 2019.   Thanks to Social Joey and Franchise Dictionary Magazine for suppo...

Stephen Marcotte, a Head Trainer and Regional Social Media Director with Orangetheory Fitness, joins Jack Monson and Liane Caruso to discuss local social marketing best practices. Orangetheory Fitness' explosive growth may be attributed to the brand and the local studios creating an army of raving fans by building a unique relationship with each customer. Stephen shares that the key is h...

Angela Coté of Cultivate Advisors returns to discuss Field Support for Franchisees! What is the role of great Franchise Business Coaches and how can they help business owners with marketing and other areas to grow?   Thanks to Social Joey and FranchiseSoft for supporting Social Geek Radio!