Social Geek

This week’s #FranchiseSpotlight is with Justin McCoy, VP of Marketing at Cousins Subs! Justin shares marketing trends he’s watching for 2020 in both the restaurant space and in franchising. Plus - more details on IFA’s Emerging Franchisor Conference next week in #Nashville.  See you there! Thanks to Social Joey, Intrepid Direct Insurance, and&...

Kurt Lee Hurley, CMO of American Family Care, joins the podcast to share new SEO ideas and strategies.  Kurt describes this “Next Gen SEO” as not just including technical side of search but focusing on understanding the audience and their needs and wants. SEO must also consider that over 50% of searchers are using voice search!   Thanks to Social Joey, The Better Software...

This week Michelle Morris of Tutor Doctor shares ideas on content marketing including: What types of content are currently getting the best engagementHow your team can best collaborate via a content calendarEngaging franchisees and encourage great local social media marketingBest practices for repurposing content! You can reach Michelle at  mmorris@tutordoctor.com ! See yo...

Gabby Nelson is the Global Communications Lead for HR at global powerhouse Cargill. Gabby shares trends in employee communications for 2020, ideas on building trust inside a large organization, and challenges for all teams including using antiquated communications. Thanks to Social Joey and The Better Software Company.  

Susan Beth of NRD Capital returns to the podcast to share the latest on the 2019 IFA Emerging Franchisor Conference coming up in Nashville Nov 19 – 21! We dig into the surprising similarities between singers and songwriters signing with a label in Music City, and business owners signing with a franchise brand! Plus:  What size or traits of a brand makes the brand "eme...

Joining us today from Bucharest, Romania is Xenia Muntean, the co-founder and CEO of London-based Planable. Xenia’s new book is The Manifesto On Content Marketing Teams. She shares ideas on improving productivity within content marketing teams, making collaboration more inspiring, and presenting content ideas to clients with greater impact!    Thanks to&nbsp...

Thomas Scott of Brand Journalists joins the podcast again to talk about the evolution of using social media for franchise development. Thanks to everyone who attended #MITCon in #Austin this week! I enjoyed chatting with Thomas about the origins of this unique franchise marketing conference back in the day. Shout-out to the Original Geek, Deb Evans!  MITCon2019  FranC...

  The International Franchise Association and Social Geek present: MITPod, The Marketing Innovation Technology Podcast!  Today’s guest is Renee Israel, co-founder of Doc Popcorn and now the Chief Franchise Officer at Modern Market Eatery and Lemonade.  Renee will be joining an all-star panel of founders and CEOs sharing their stories and ideas...

This week’s show has a conversation during Franchise Update’s #FLDCon event with Tim Courtney of PuroClean about business development trends he’s spotting for 2020.  Tim also shared ideas on business ownership for Veterans and First Responders.  Reach out to Tim at  tcourtney@puroclean.com ! Social Joey Franchise Update Media The Better Software Company...

John Hewitt is the founder of both Jackson Hewitt and Liberty Tax Service. Now he has used his 50+ years of tax experience and franchising success to launch Loyalty Brands. John shares stories of founding multiple successful brands and shares tips for new entrepreneurs! You can meet John at an upcoming Loyalty Brands Discovery Day in the following cities and beyo...

In this week’s #FranchiseSpotlight, Bill DiPaola, Chief Operating Officer at Ballard Brands joins the show. Anyone who has met Bill or heard him speak at Restaurant or Franchise events will know that this will be a FUN interview!  Bill shares trends he is seeing in the restaurant industry, opportunities for restauranteurs in 2020, and how teamwork and diversity will g...

The International Franchise Association and Social Geek present: MITPod, The Marketing Innovation Technology Podcast! Josh Allen, Senior Director of Marketing at Location3, shares a preview of his MITChat presentation at MITCon coming up in Austin!   Josh shares new ideas on tracking online marketing with offline business transactions, ultimat...

The one and only Franchise King - Joel Libava - joins the show to discuss blogging!  The Franchise King blog was a pioneer for business content in the early days of blogs. Joel shares his views on: Are blogs still relevant? How should a business pro build an audience? And, what trends are coming our way in franchising in 2020? Thanks to Social Joey, The Better So...

Keith Gerson, President and CMO of FranConnect, joins the show to discuss his new book, The Franchise Book of Mentors. It’s a fascinating collection of conversations with top leaders in franchising sharing advice and ideas for the next generation of business leaders. 100% of the proceeds of this book go to IFA’s VetFran! Order yours now at franchisebookofmentors.com. Keith...

The International Franchise Association and Social Geek present:  MITPod, The Marketing Innovation Technology Podcast! Kristen Pechacek is back to share big news about The Bar Method joining Anytime Fitness and the other great brands at Self Esteem Brands. Kristen discusses WHO is best to manage social media: the Franchisor or Franchisees...

This week’s Franchise Spotlight guest is James Alisch of WOW 1 Day Painting. James shares his tips for small business owners navigating today’s challenges. Thanks to Social Joey and Intrepid Direct Insurance.    

Recorded live in Philadelphia!  Kristen Horler and Liberty Bernal of Baby Boot Camp, and Angela Coté join Jack Monson to discuss their favorite takeaways from a week of learning and networking at Springboard. The ladies also have some great advice for emerging franchise brands!   Thanks to Social Joey, The Better Software Company, Fishman...

In this week’s Franchise Spotlight, Mark de Gorter of Workout Anytime discusses how they are using members’ stories to market the brand. Mark shares trends in both the fitness industry and in franchising.    Thanks to Social Joey and The Better Software Company.

This is part 2 of a fascinating conversation with Chris Raimo and Angela Coté discussing the growth of Chris’ brand, Happy Cat Hotel.   We’ll get deep into team building. Which essential team members you will need? Advisor? Attorney? Manager? And who else can play on the founder’s strengths and needs.    Thanks to Social Joey, Cultivate Advisors,&n...

In this week’s #FranchiseSpotlight, Ali Rauch of Chicken Salad Chick joins the podcast to share marketing tips for Grand Openings! Ali has marketed the grand openings of 100+ locations and has some great ideas to get the word out to the local community! Thanks to Social Joey and AnswerConnect.

The International Franchise Association and Social Geek Radio present MITPod – the Marketing Innovation Technology Podcast! This week Subodh Gupta, CEO of FranPOS joins the podcast to discuss Growth Marketing and how it relates to Franchise systems and local unit owners.  Thanks to all #MITCon sponsors including All Points Public Relations, Li...

This week Chris Raimo and Angela Coté share ideas about their work on Chris’ brand, Happy Cat Hotel.  Listen to this episode to hear real transparency and honesty from a unique growing brand working with one of the best business advisors around! Thanks to Social Joey, Cultivate Advisors, and The Better Software Company  

Bruce Linton joins the show today via a webinar with a live interactive audience! Bruce is the founderand former Chairman and CEO at Canopy Growth Corporation, where he started with zero customers and took the company value to $20 Billion in 6 years.    Bruce is also the co-founder of Ruckify and The Better Software Company and discusses the state of Franchising,...

The International Franchise Association and Social Geek Radio present MITPod – the Marketing Innovation Technology Podcast! Sam Caucci of 1Huddle and Hagop Giragossian of Dog Haus join the podcast to preview their presentation at MITCon in Austin. Sam and Hagop discuss how franchises are using technology and gaming to get new ow...

Hey Angela Coté fanboys and fangirls - she’s back with new tips on networking at business conferences.  We’ll get you prepped and ready to join us at one of our favorite Franchising events of the year: Springboard, September 18 - 20 in Philadelphia.    Also, we’ve got details on Catapult from Cultivate Advisors Sept 25 - 27 in Chicago. And if...