Social Geek

Tara Gilad is the founder of Vitality Bowls and she joins Social Geek to share the story of this rapidly-growing franchise. Tara shares some great advice for other franchisors looking to stand out in a growing but crowded market.        Thanks Social Joey, FranSuite, and VetFran.    

Jan Spence is an international keynote speaker, author, and consultant. She joins the show today to speak about … speaking! We’ll discuss how to use phone calls to rise above the noise of sales & marketing emails in 2020. And don’t get us going about bad salesy LinkedIn messages. Plus, Jan shares tips to get someone LIVE on the phone and what to say when they actually answer. (T...

Beth Dailey, the VP of Marketing of The International Franchise Association returns to Social Geek with an update on what’s happening at IFA’s 2020 Convention.  Beth gives us a preview of this year’s A-List speakers including Simon Sinek, Trent Shelton, Jay Baer, and many more. Register now before rates increase after January 17.  Beth also reviews some trends an...

It’s the first episode of Season Eleven!  Kristen Pechacek of Self Esteem Brands shares ideas to consider when planning your media buys this year including: The Effect 2020 Election will have on ad buysRise of Connected TVGrowth of Amazon adsDigital Out Of Home Attribution Diversifying Facebook and Google spendsBattling Ad FraudWhat’s up with the Lack of Bra...

Join franchising expert Angela Coté for the first episode of her own Podcast!  Connect with Angela at angelacote.com and be sure to go be awesome!         

It’s our last episode of Social Geek’s first decade!   Johna Burkeis the Global Managing Director of AMEC – the Association for the Measurement and Evaluation of Communications. We’ll dive deep into the difference between measuring short term conversion metrics versus the strategic longer tail effect of Public Relations and Brand Reputation objectives. Reach Johna at  Johna@ame...

  Joining us for this week’s #FranchiseSpotlight is Mike Mohammed andRandy Wyner Of Chronic Tacos! Mike and Randy share trends for restaurant franchises in 2020 including challenges and opportunities with third party delivery, becoming the employer of choice, and building a compelling culture for your brand.   Thanks to Social Joey,  Intrepid Direct, and&nbs...

Merry Christmas! Nancy Friedman and Angela Coté continue guest hosting this week. Today, Nancy shares customer service tips for small business owners.    For more from Nancy, reach her at nancyfriedman.com or call her at 314-291-1012! Thanks to Social Joey, The Better Software Company, and AnswerConnect.    

Join guest hosts Nancy Friedman and Angela Coté as they discuss best practices for franchise brands and small businesses owners. First up, Angela shares the four drivers of franchise growth!   For more info from Angela, reach her at  angela@angelacote.com  or 250-213-7277.    Thanks to Social Joey, Intrepid Direct, and FranSuite.    

Mike McDowell of Social Joey gives us a preview of the new Facebook newsfeed rolling out for 2020. Marketers, get ready now!  Facebook Stories will be front & center along with an emphasis on groups and events. We’ll also discuss some new rules for Facebook groups, changes for Facebook video, the trouble with duplicating content across accounts, and when to use Fa...

Today’s Franchise Spotlight is on Steve Collette, Co-Founder and CEO of 3rd Degree Training and Actual Nutrition. Steve also serves on the board of the Canadian Franchise Association often shares great advice for Emerging franchisors on launching and growing a brand.  One of his best nuggets: when times get tough, remember why you started.   ...

Somia Farid Silber is the Vice President of eCommerce for Edible Brands, the franchise known worldwide for its Edible Arrangements brand.  Somia has literally grown up in franchising and still loves Wowing the customers and Wowing the franchisees! She shares some great ideas about growing via the brand’s 1000+ locations partnered with an eCommerce strategy.   Thanks to&nbs...

Faizun Kamal is a consultant with The Franchise Consulting Company and is the Best-Selling Author of "The Right Franchise for You.”  Faizun shares the 6 steps to finding a role that is professionally fulfilling and personally satisfying that feeds the “WHY” in your life. Also today, Faizun and Jack also create a new rule for 2020: at any business conference, no m...

Rytis Lauris is the Co-Founder and CEO of Omnisend, a London-based ecommerce marketing platform and he joins us this week on Social Geek.  Rytis shares the latest best practices and trends for marketing your ecommerce business by pairing email marketing with messages via SMS, Facebook Messenger, WhatsApp, and more. Thanks to Social Joey, Intrepid Direct Insurance, and...

Angela Coté returns to discuss the qualities and skills that make up a great franchisee.  Angela’s “DNA of a Franchisee” is a compelling list that all small business owners, franchise brands, and industry pros should check out. Reach out to Angela for your own copy of the full list!    Thanks to Social Joey and Intrepid Direct Insurance.    

Joe Donaldson of Givex joins the show to share trends in restaurant marketing. Joe discusses how technology and data should work for  the strategic vision of the brand!    Thanks to Social Joey, The Better Software Company, and AnswerConnect.

Why do Veterans make great business owners and franchisees?  Paul Huszar, CEO of VetCor, shares his research and experience on this subject as well as his vision for creating a system of veteran leaders. Recorded in Nashville at The Emerging Franchisor Conference! Thanks, IFA for another fantastic event! Shout-outs to great franchise leaders and presenters at the EFC event including&nbsp...

Emma Dickison shares her inspiring story in the first episode in this new podcast series from the International Franchise Association's Women's Franchise Network!        

Joining the podcast today live from Hungary is Emoke Hartyani, an entrepreneur who leads her field in using social media to grow her multiple niche businesses including Budapest Vet Cargo. Emoke shares her 3 rules for responding to negative reviews and comments. “A negative review is a chance to shine and learn something new about your business!”   Thanks to Social Joey&nb...

This week’s #FranchiseSpotlight is with Justin McCoy, VP of Marketing at Cousins Subs! Justin shares marketing trends he’s watching for 2020 in both the restaurant space and in franchising. Plus - more details on IFA’s Emerging Franchisor Conference next week in #Nashville.  See you there! Thanks to Social Joey, Intrepid Direct Insurance, and&...

Kurt Lee Hurley, CMO of American Family Care, joins the podcast to share new SEO ideas and strategies.  Kurt describes this “Next Gen SEO” as not just including technical side of search but focusing on understanding the audience and their needs and wants. SEO must also consider that over 50% of searchers are using voice search!   Thanks to Social Joey, The Better Software...

This week Michelle Morris of Tutor Doctor shares ideas on content marketing including: What types of content are currently getting the best engagementHow your team can best collaborate via a content calendarEngaging franchisees and encourage great local social media marketingBest practices for repurposing content! You can reach Michelle at  mmorris@tutordoctor.com ! See yo...

Gabby Nelson is the Global Communications Lead for HR at global powerhouse Cargill. Gabby shares trends in employee communications for 2020, ideas on building trust inside a large organization, and challenges for all teams including using antiquated communications. Thanks to Social Joey and The Better Software Company.  

Susan Beth of NRD Capital returns to the podcast to share the latest on the 2019 IFA Emerging Franchisor Conference coming up in Nashville Nov 19 – 21! We dig into the surprising similarities between singers and songwriters signing with a label in Music City, and business owners signing with a franchise brand! Plus:  What size or traits of a brand makes the brand "eme...

Joining us today from Bucharest, Romania is Xenia Muntean, the co-founder and CEO of London-based Planable. Xenia’s new book is The Manifesto On Content Marketing Teams. She shares ideas on improving productivity within content marketing teams, making collaboration more inspiring, and presenting content ideas to clients with greater impact!    Thanks to&nbsp...