S.O.B. (Small Owned Business) Marketing

We've made it to 100 episodes of this podcast!!! 💯🎉   Thank you so much to our listeners for tuning in every week for marketing news, tips, and tricks designed to help small business owners.   This week we are taking a trip down memory lane. Vivian and I each talk about 3 different episodes of this podcast that we LOVE, why we love the episodes, AND why you should go listen if you haven't yet.  ...

If you are burnt out from social media, or simply want to expand your marketing strategy past social media marketing - this is the episode for you.   Marketing is so much more than social media, and there are so many effective strategies to help you grow your small business - both free and paid.    Vivian and I talk about different marketing strategies and initiatives that can help your small busi...

Our hearts go out to everyone impacted by the fires in Los Angeles and California. This week's episode of the S.O.B. (small owned business) Marketing podcast is focused on resources for those affected, and how others can help. Keep reading for all the links to the resources we discuss in this episode, and please consider helping out someone in need. Know of a resource or a way to help that we did...

This past weekend TikTok was unceremoniously banned and unbanned within a matter of hours. While this is great news for the small businesses that rely on TikTok for marketing and sales - this should also be a wakeup call.   Focusing your marketing efforts on social media marketing alone can severely hurt your small business, especially if TikTok does get banned in the future.  Vivian and I talk ab...

Keyword stuffing is soooo 2000 and LATE! (All the millennials got that reference.) With the rise in AI, the introduction and growth of SGE, and changes to search engine algorithms (we’re looking at you Google), SEO is no longer as simple as keywords or bust. In this week’s episode of the S.O.B.. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO tips to help small busine...

What is your small business’s guiding star for 2025? Mission and vision statements are regularly overlooked by businesses big and small, but they are key to success.  In this episode of the Small Owned Business (S.O.B.) Marketing podcast we discuss mission and vision statements, what they are, and why they are important for small business success. Now is the perfect time to create a mission and vi...

Happy New Year S.O.B.s! 🎉 This week we are discussing marketing trends we suspect will become big in 2025. If your resolution for 2025 is to take your marketing to the next level then this episode is for you. From social commerce to experiential shopping - join us as we do a deep dive into each marketing trend and why we believe it'll be important for small businesses in 2025.   ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨...

It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! This week, we’re mixing things up with some family fun. We invited our parents to join the show for a hilarious trip down marketing memory lane.   We shared some of our funniest, most cringe-worthy marketing stories from over the years—but we didn’t reveal who lived through them. Instead, our parents had to guess which...

Ready to level up your marketing game in 2025?  In this episode of the S.O.B. Marketing podcast, we’re sharing our top 5 marketing tools every small business owner needs to crush their goals this year! From simplifying your social media to automating your email marketing (hello, more free time 🙌), we’ve got the insider scoop on the tools that will make running your business smoother than ever. Sc...

Happy Holidays, small business owners!  This week on the Small Owned Business (S.O.B.) Marketing Podcast, we’re putting a marketing spin on the 12 Days of Christmas. We’re sharing 12 actionable marketing tips and strategies that every small business owner should take into 2025. Make sure to save this episode so that you can come back to it later next year and double check that your small business...

Struggling to stand out in your niche? This is the episode for you!    In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Hailey from Cork and Fizz, whose mission is to make wine fun and accessible for everyone. 🍷   Hailey shares her journey of building a brand that resonates with her audience and how she’s carved out a unique space in the wine educatio...

Happy Thanksgiving S.O.B’s!  This week’s episode is a little different. For the past couple of months Vivian and I have practiced gratitude - and we want to share how it has positively impacted The Seasoned Marketer.   Thank you for listening to the Small Owned Business (S.O.B.) Marketing podcast. We are grateful for you all. Please consider leaving us a review and following/subscribing. If you ha...

Marketing a minority-owned small businesses comes with unique opportunities. ✨   In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Brè from Sweet Rose Waxing Company to share her insights as a minority business owner navigating marketing.   Learn more about available resources and strategies to amplify your brand.     ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵...

Confused about the difference between marketing and advertising? You’re not alone!    In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we dive into why marketing and advertising aren’t the same thing—and why understanding this can transform your small business’s marketing strategy. Learn the  key differences between marketing and advertising, and why focusing on both will he...

Thinking about monetizing your social media as a small business owner? It might not be as necessary—or as easy—as you think! 💡   In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we discuss the realities of social media monetization and why it’s often more work than it’s worth for small businesses. Learn why focusing on core business growth can be a better strategy th...

In this special Halloween episode of the Small Owned Business (S.O.B.) Marketing podcast, we are exploring examples of marketing “tricks” and “treats”.    Through various examples, we discuss the importance of understanding your audience and executing marketing strategies thoughtfully, especially for small business owners.   Join us for this fun conversation and Happy Halloween!      ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦...

Small Business Saturday is a little more than a month away! In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are sharing insights and advice from real-life small business owners - both general advice and specifically for Small Business Saturday. If this is your first year participating in Small Business Saturday, or you are just looking for friendly advice from fel...

Are you overthinking your marketing? Too many options and overthinking can cause serious delays in your small business’s marketing efforts - and you’re not alone!   In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we dive into how analysis paralysis and choice overload can stall your marketing progress, and share practical tips to overcome it.    If you’re feeling stuck and...

Hurricane Helene has impacted countless small businesses, but help is available! ❤️   This week’s episode of the S.O.B. Marketing podcast is a little different. We are discussing valuable resources available for small business owners affected by Hurricane Helene. Plus, we explore how you can help a small business in need.    Keep reading for all the links to the resources we discuss in this episod...

A marketing plan is your small business's treasure map to growth!   In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we explore 3 key reasons why every small business needs a marketing plan.   Discover how a marketing plan helps you: 💰Stick to your budget 🔁 Maintain consistency in your marketing efforts 📊 Track and measure success effectively    If you want to grow your b...

Not all markets are created equally. In this episode of the S.O.B. Marketing podcast, we talk with special guest Rae (The Design Demon) about the upcoming holiday market season and how to find a market worth your time as a small business. Finding a well run market involves more than quality branding. Learn how to recognize a market worth your time, and how to avoid markets that may not work for yo...

Want a fun and interactive way to generate more leads for your small business? Quizzes are your answer! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss using quizzes as lead magnets for your small business. Join us as we explain the effectiveness of quizzes for establishing credibility, segmenting leads, and personalizing marketing messaging. ____________________...

DIY marketing does NOT mean doing it ALL by yourself. In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss all the resources small business owners have access to while handling their marketing in-house, or DIY-ing their marketing. From internet resources to our new S.O.B. community - we’re here to help you feel confident in handling your own marketing!   The S.O.B. Co...

Rebranding as a small business can be daunting - but it is also an opportunity to redefine your brand. This week on the Small Owned Business (S.O.B.) Marketing podcast, we talked with Bre` from Sweet Rose Waxing Company about her recent rebrand after leaving the franchise world to go independent! Join us as we discuss the benefits and challenges of rebranding - including starting from scratch on s...

Is your small business missing out on the power of a website? In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we break down why having a website is crucial for small business success and how to create an effective one. Learn why a website is essential for: establishing legitimacy, boosting visibility, gaining valuable data insights, and maintaining control over your brand....