S.O.B. (Small Owned Business) Marketing

Does your small business have a website? We’re hoping the answer is yes! This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing essential do’s and don’ts for small business websites in 2025. Websites are extremely important for credibility, and allow you to be in control. We talk effective website design, including prioritizing user experience, implementing SEO strateg...

Clickbait - the much hated marketing strategy. If clickbait marketing is hated so much, why is it still around? In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are putting clickbait on trial and discussing its effectiveness as a marketing strategy. We list potential benefits and drawbacks, the ethics behind clickbait, and how you can strategically attract the righ...

ChatGPT has quickly become a staple in the list of tools small business owners are using to handle their marketing. But are you using it to its full potential? In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are discussing how small business owners can use ChatGPT to enhance their marketing efforts. We also talk about the importance of crafting specific and detail...

Did you know email marketing has an average 3600% ROI? In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are discussing marketing statistics that small business owners should know. From website design to user-generated content, we discuss why these statistics matter to small business owners and how to use the information to your advantage. Which marketing statistic...

There are common marketing truths that all small business owners should live by, and there are marketing MYTHS we should all leave behind. Let’s talk about them! In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are revisiting past marketing myths Vivian debunked in a 2019 YouTube video. We touch on the relevance of these myths today, why they are myths, and provide...

You don’t need a massive marketing overhaul to get explosive results. In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we’re sharing the small, realistic tweaks that can seriously spark your marketing without setting your sanity on fire. Because let’s be honest—ain’t nobody got time for 18-step funnels and buzzwordy fluff. These are tiny changes with big potential, an...

What the HECK is OTT (over the top) advertising…and why is Vivian rapping at me? This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing OTT advertising, what it is, its benefits, and why you should consider it for your small business marketing. Are you considering creating a Netflix ad, or maybe an ad on Spotify? Let us know in the comments! Have a question you want an...

Small business owners, if you feel like you are constantly repeating the same messages in your marketing - good!  In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are talking about repetition and why it is NOT annoying, but instead plays an important role in marketing. Reinforcing messaging, building brand awareness, and encouraging customer action are just a few w...

Customer journey has a big impact on your small business - but have you ever taken a second to think about it or map it out?   Get your compass out, fellow cartographers. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are here to help small businesses learn and map out customer journey.   We discuss the differences between the customer journey and the marketing funn...

As a small business owner handling their marketing on their own, it can be hard to know where to even begin. This week on the Small Owned Business (S.O.B.) Marketing podcast, we are sharing a comprehensive survival guide for those handling their marketing strategy on their own. This guide covers understanding your target audience, setting clear marketing goals, prioritizing tasks, organizing effor...

Sometimes you’re just not feeling creative, and it can be difficult to continue with your marketing efforts when you’re in a funk.   This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing the challenges small business owners face in maintaining their marketing efforts, especially during periods of low creativity or motivation. We share practical tips for over...

Handling Criticism as a Small Business Owner w/ Special Guest Revisionist Studio As a small business owner, our businesses are our pride and joy. To be rejected from an opportunity or critiqued for our brand - it can hurt. In this special episode of the Small Owned Business (S.O.B.) Marketing podcast, we talk with Caroline Clark from Revisionist Studio about handling rejection. While we do focus o...

Google’s latest update can actually help your small business be seen!   This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I talk about Google’s latest update, the short video tab.   Google is now pulling video content from social media platforms to display on the results page. We discuss the importance of video marketing, why this new tab is a game changer for small busi...

Welcome to Part 2 of our two part series - attracting customers.   This week on the Small Owned Business (S.O.B.) Marketing podcast we are focusing on returning customers. We discuss strategies small businesses can use for retaining repeat customers and building brand loyalty.   Join us as we discuss the importance of personalization, relationship nurturing, and building community for your repeat...

As a small business, you deal with two different kinds of customers: new and returning. This week’s episode of the Small Owned Business (S.O.B.) Marketing podcast is the first of a two-part series on customer attraction. In part 1 we are focusing on attracting new customers, the importance of visibility, and positive first impressions. We also cover effective marketing strategies, the power of sto...

Hopefully your small business is never hit with controversy - but it can happen and we want you to be prepared. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing how to handle negative publicity and why it is important to take it seriously. We discuss the event that inspired this episode and how important it is to assess situations carefully, respond tho...

Here at the Small Owned Business (S.O.B.) Marketing podcast, we are all about giving small business owners all the resources and tools they may need to succeed in their marketing. This week on the podcast we are discussing marketing resource hubs we believe small business owners should be aware of and consider using. Know a marketing resource we didn’t mention? Share it with us in the comments or...

This is your intervention, small business owners! If you are currently doing ANY of these marketing red flags - we are here to help. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing our biggest red flags that we see in marketing. These common mistakes could be hurting your small business more than you think. Join us as we discuss why each of these red flag...

Not all marketing advice out there is good. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing bad marketing advice we found on Reddit. Join us as we share the worst marketing advice we found, what makes it bad, and what you should do INSTEAD of following these crazy tips. Have you heard some crazy marketing advice? Or have an opinion on a tip we shared in t...

Marketing your small business at a craft fair is VERY different from marketing your business in retail (in a boutique or store). In this episode of the S.O.B. Marketing podcast, we talk with special guest Gretchen (Crafted From Faith) about the differences (and similarities) between retail marketing and marketing at craft fairs and vendor markets. Understanding what works best for each situation w...

Cue the gameshow music! 🎶This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are playing “Would You Rather” with marketing prompts.   We explore marketing scenarios that a small business may face, such as choosing between mastering one social media platform or spreading efforts across multiple, slow growth versus going viral, and the effectiveness of influencer marketin...

As an S.O.B. (small owned business), you want an upstanding brand reputation - but what even is brand reputation? In this week’s episode of the S.O.B. Marketing podcast, Vivian and I are talking about what brand reputation is, why it’s important for your small business, and how you can go about managing it for your brand. We want all you S.O.B.s to have a strong brand reputation - so check out thi...

Spring is in bloom and craft fairs and markets are back in business like they never left! If you are a crafter or small business looking to break into the market/craft fair scene - this is the episode for you. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are talking about our basic blueprint for participating in markets and craft fairs. We list 5 simple steps to k...

We constantly talk about target audiences and how crucial it is for small businesses to understand their consumers. But how often do small businesses actually create an example of their consumer? This week on the Small Owned Business (S.O.B.) marketing podcast, we talk about customer avatars, what they are, and how to create one for your small business. While having a basic understanding of your t...

You S.O.B.s (small owned businesses) have asked us if we think Meta Verified is worth the money, so we tested it out!   We paid for one month of Meta Verified and had quite the experience. Learn why we absolutely do NOT believe in Meta Verified, why it's a waste of your money, and which other marketing initiatives are worth your time over this.   If you have another marketing initiative you want u...