S.O.B. (Small Owned Business) Marketing

AI search hasn’t really changed too much when it comes to SEO best practices - but don’t just take our word for it. Last month Google shared their best practices when it comes to SEO and AI search.  This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are dissecting and discussing all of Google’s tips and suggestions for businesses who want to show up in their AI search....

Get in the (metaphorical) car because we’re going on a summer road trip! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are “driving” along the coast to take you SOBs to different stops/locations where you can find local advertising opportunities. Local advertising can be a game changer for small businesses, and there are lots of opportunities out there! Don’t skip...

We’re going to court! Marketing court.  There’s an overwhelming amount of marketing advice available on the internet - but not all advice is worth your time. This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing our 3 step strategy for evaluating marketing advice and deciding if it’s worth your time. We’re talking evidence, credibility, and context.   Don’t for...

Google is at it again, with 2 new ad opportunities that you NEED to know about as a small business owner. This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I discussing Google’s conversational discovery and highlighted answers ads. We discuss what they are, how they work, and why these new Google ad options are a big deal for small businesses! We also discuss Google’s ne...

We’re officially half way through 2026! In this week’s episode, Vivian and I are breaking down the essentials of a mid-year marketing review, and sharing practical tips on how to get started on one for your small business.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!   Looking for a community of other...

Google recently announced new updates to their review policy and small businesses NEED to hear about this. Vivian and I are discussing what’s changed in the review policy, how Google is cracking down on rule breakers, AND what businesses can still do to collect reviews without getting any taken down by Google. (Which they have been doing!)   Want to support this podcast? You can do so at buymeacof...

We are channeling our inner Nosferatu...I mean Nostradamus and making some predictions about marketing trends and changes in the coming years. Vivian and I discuss the changing AI sentiment, return to traditional marketing, live shopping, and more. Let us know in the comments if you agree/disagree with any of our takes!   Want to support this podcast? You can do so at www.buymeacoffee.com/sobmarke...

Now that we’ve convinced you SOBs (small owned businesses) to consider audio marketing strategy - let’s talk about your options! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I discussing audio marketing options available to small business owners, including podcast sponsorships, AudioGo, voice search SEO, and more. This is Part 2 of a two-part series, so be sure to c...

Looking for a marketing strategy that’s easy to implement and could significantly boost your small business? Let’s talk audio!   This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I  break down what audio marketing is and how it can help transform your small business’s marketing.   This is Part 1 of a two-part series, so be sure to subscribe so you don’t miss out on next...

Fellow small business owners! If you are looking to up your organic marketing game, then THIS is the episode for you. This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are discussing organic marketing, what it is and what tools we suggest you use for your organic marketing strategies. Let us know in the comments which tool is your favorite!     Want to support this pod...

Ready to host your small business’s ribbon cutting but not sure where to start? This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are going over what happens at a ribbon cutting and how to prepare for hosting this type of event.     Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review...

This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are explaining how networking can help your small business with visibility, opportunities, credibility, and more. We discuss what is considered networking, the benefits, and effective strategies for successful networking.    Relationships can be lifelines and resources, networking is how you grow and nurture your relati...

This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are talking about another common marketing acronym, UVP, or unique value proposition. We discuss what exactly UVP is, how it can HELP your small business’s marketing, and how to identify your unique value proposition.      Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscri...

Social media marketing can be difficult to stay on top of, especially due to the constant changes and updates across platforms. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are sharing recent social media updates across Facebook, Instagram, and TikTok. These updates are as of April 2026.     Want to support this podcast? You can do so at buymeacoffee.com/sobmarket...

Want to tap into your small business’s lore? Wondering what lore is?  This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are explaining what lore marketing is and how small businesses can use it to their advantage, connecting with customers and fostering loyalty.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, fo...

Most small business owners struggle with perfectionism—waiting for everything to be "just right" before they post, promote, or even start marketing. But what if your pursuit of perfection is actually holding your business back more than you realize?   This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are uncovering how perfectionism in marketing leads to paralysis, mis...

This week on the S.O.B. Marketing podcast we are discussing Google's new Search Generative Experience (SGE). Google is changing the way we search, which means businesses are going to have to change the way they do keyword marketing, SEO, and build their website in general. Don't worry! We have tips to help get a head start on prepping for SGE.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!...

This week on the podcast we are talking about the Facebook Ads Library (also known as the Meta Ads Library). This is a FREE RESOURCE for browsing currently active social media ads. If you do NOT know about this searchable database, make sure you watch this episode and share it with other small business owners! PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training -...

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the critical differences between short-term and long-term marketing strategies, why they matter, and how they can help you achieve sustainable growth and customer loyalty.   Marketing HOT TAKE: Marketing strategies are versatile and can be both long-term and/or short-term, based on your goals. Disagree? L...

Today we are bringing you SOB’s two new Google AI tools that can help your small business. Notebook LM and Google Opal can help small business owners leverage AI for content creation, organization, and app development.    Marketing HOT TAKE: Google is NOT going away and is still relevant for businesses.   Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, su...

Breathe new life into your marketing with these 50 marketing ideas and strategies for your small business! This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are speed running through 50 different marketing ideas, from leveraging your “free real estate” to using affiliate and loyalty programs. Have a marketing idea you love that we didn’t mention? Share it in the commen...

Cold calling is dead…sort of. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing cold calling, specifically its relevance in modern marketing strategies.   We define cold calling, analyze its effectiveness, and emphasize the importance of strategic approaches to cold calling.   Marketing HOT TAKE: No one actually answers phone calls anymore. Disagree? Let...

Creating a SWOT analysis for your small business can be super beneficial, as it helps with strategic planning and decision-making in your marketing.  This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing SWOT analysis: what it stands for, how to create one, and how often you should conduct one for your small business.   SWOT Analysis Free Download: https://w...

If you’re a small business owner or artist looking to get into commission/ custom work then this week’s episode of the S.O.B. (Small Owned Business) Marketing podcast is for you! We have JessC from Southern Curiosities on the podcast to talk with us about what she has learned over the years on how to navigate the complexities of custom commissions.   Learn where to find Southern Curiosities in our...

As a small business owner, it can difficult to navigate your business’s taxes, let alone your personal taxes. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how small businesses can prepare for tax season throughout the year, AND what they can do during tax season to make the process go by smoothly.   “Marketing” HOT TAKE: I personally like having pap...