So Worth It

There's this buzz phrase floating around the online course and coaching space right now.  Everyone's talking about a 'trust recession'.   This episode is all about my take on what's really going on, how we got here, and how to overcome it. Send me a message! Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bo...

Ever stare at the “Publish” button on your Facebook ad and suddenly feel like you’re about to jump off a cliff… with your wallet?  Been there. 🙋‍♀️ In this episode, I’m sharing a slightly spicy take on what’s really holding you back from running ads — and why that fear might be costing you more than just a few bucks. You’ll learn: Why “wasted” ad spend might be the smartest money you spend this m...

Real talk -- Are you celebrating success in your life and biz? In this episode I'm talking about my struggle to celebrate wins, let go of perfectionism, and set realistic expectations for myself and my team.  This episode is outside the norm of "tactical" marketing as I share my journey of growth and the challenges of different phases of my business. Send me a message! Want more help with lead gen...

This is the third episode of the 3-part miniseries: Hot Ads for Cold Leads. Running Facebook ads without a clear system? That’s a recipe for chaos—and a guaranteed way to burn cash.  In this episode, I'm breaking down my exact 4-step Profitable Ads Formula, a proven framework developed after millions in ad spend.  You'll learn how to plan smarter, test faster, optimize confidently, and finally bui...

This is the second episode of the 3-part miniseries: Hot Ads for Cold Leads. Feel like your ads are being ignored? They probably are. In this episode, we’re digging into how to craft ad copy that grabs attention, connects with cold leads, and gets the click—without sounding like a bro marketer or writing cringe clickbait. You’ll learn: The 3 biggest copy mistakes killing your conversions A simple...

This is the first episode in a special 3-part miniseries called Hot Ads for Cold Leads . If your Facebook ads aren’t converting, tweaking your targeting or adjusting your budget isn’t going to save them. In fact, it might be the most expensive mistake you can make. In this episode, I’m sharing the two costly (and super common) ad mistakes that keep course creators and coaches stuck in the “WTF am...

She's baaaaack! The always hilarious and delightful Marisa Corcoran is joining the show today with tips for writing copy that is full of personality by tapping into your "word closet."  Tune in for the most brilliant tips for writing copy that sounds like you. ----------------------------------------- Don't forget to sign up for Marisa's free class: The Leave 'Em Wanting More Masterclass The Prove...

In this episode of The Profitable Ads Formula, we are talking about the key factors to evaluate to know if your offer is ready to scale with ads and whether hiring and agency or DIY is the best option for you. If you are ready to outsource your marketing and Facebook Ads visit ⁠jackieellismarketing.com/profitplan⁠ to apply for your Profit Plan strategy call.  Or if you are ready to learn the simpl...

The truth is that Facebook Ads are just one piece of your marketing. And if you want to increase your profit from running ads, you need to look beyond just the ad. There are so many simple opportunities to do this and we’ll cover many of them in this episode. This is a CAN’T MISS episode if you really want to get the most out of your marketing efforts and stop leaving money on the table. If you ar...

As the business owner, you’re good at what you do for your customers. And it makes you happy. That’s why you started your business. But somewhere along the way, you realized you had to figure out marketing, too. If it’s not going quite the way you thought, don’t worry.  It’s not your fault. I’m about to debunk a big problem I see businesses making all the time when it comes to their marketing and...

Don’t be the course creator, coach, or entrepreneur overspending on paid ads and frustrated by results thinking “ads just don’t work for me.” Whether you’re looking for a quick fix to your “meh” or underperforming ads, or some validation that you’re doing this thing right, this episode has some great actionable tips to help you uncover the real reason your ads aren’t working and understand how to...

You know that Facebook Ads can be SUCH a powerful and lucrative system of client attraction for your business. But here’s the reality… there’s no one-size-fits-all solution when it comes to ads. In this episode of The Profitable Ads Formula, I am spilling some shocking info when it comes to paid ads, the trends we’re seeing in consumer behavior, and how it's affecting marketing strategies.  Plus,...

Excited about Facebook ads but unsure where to start? Jackie teases a new mini-series, tackling common ad questions and sharing insider secrets on generating profit. Don't miss this sneak peek into what's coming and tips on making your ad strategy truly worth it! Send me a message! Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz...

Eight years after her heart attack at 34, Jackie reflects on the life-changing experience. Discover how it reshaped her priorities, led to a work-from-home career, and inspired her to be a role model for her daughters. Tune in for a heartfelt discussion on managing stress and embracing change! Send me a message! Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about...

Ever wondered how to build lasting partnerships in business? On today's episode, Jackie chats with Linda Sidhu about tailored quizzes and the magic of meaningful connections. Don't miss Jackie's quiz results and the inspiring story behind Linda's business journey! lindasidhu.com/quiz Send me a message! Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best s...

Jackie recently sat down with Marisa Corcoran and it’s easy to say she is pure inspiration. She wore a clown nose to her breast cancer treatments, bringing humor to the toughest days. Her proactive health approach led to an early diagnosis. This episode might be the reminder we all need to trust our instincts, listen to our bodies, and advocate for ourselves.  Send me a message! Want more help wit...

Ever wondered if your life story is worth telling? In this episode, Jackie kicks off a new series about living a meaningful life. Reflecting on her heart attack and inspiring interviews lined up, she dives into why it's crucial to live intentionally. Tune in for these powerful stories! Send me a message! Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best...

Today we're diving headfirst into the world of Headlines. Who knew such few words could have such a gigantic impact? Spoiler alert: I did! We're dissecting headlines like a scientist in a lab and on the importance of headlines and facets like clarity, creativity, and the indispensable art of balance. Top it off, I've got some phenomenal examples and tips to share that'll turbocharge your headlines...

In this episode of the podcast, we speak with Laura Belgray, a successful copywriter and founder of Talking Shrimp. She shares her journey from writing for Spy Magazine and TV promos to creating her own copywriting business. Laura has this incredible ability to fuse her sizzling personality into her business, and trust me when I say, it’s as entertaining as it gets! We discuss the importance of au...

In today’s episode Jackie is taking a dive deep into the tricks and strategies of highly successful copywriting. Jackie gathered an expert panel of sizzling hot copywriters who will spill the secrets of their craft, igniting your marketing strategy to a whole new level. Some of the best in the business join her with the keys to understanding how powerful metaphors, killer headlines, and masterful...

Today Jackie is sharing her secrets on how to write compelling Facebook ad copy. She walks us through practical examples and dives deep into the importance of headline, hook, and the body of the ad. Want to avoid common mistakes most people make when writing their ads? Then you won’t want to miss Jackie’s how to make the copy more engaging and surprising anecdotes including a story about Dr. Peppe...

In this episode, we chat with Tara Zirker, a Facebook ad expert, and founder of Successful Ads Club.  Tara shares her story of how she got into Facebook ads and how necessity forced her to develop a data-backed system that set her apart in the industry. She also dispels the rumor that Facebook ads no longer work post-iOS 14 update. Tara also touches on the significance of proper targeting to incre...

This episode of So Worth It is a guide for entrepreneurs who want to know if they're leaving money on the table. We discuss the common gaps in sales funnels that can result in missed opportunities and how you, as a business owner, can step in to fix them. Don't miss this deep dive into the importance of careful metrics analysis and understanding customer behaviors in your funnel. Find out about th...

Jackie recently sat down with the amazing Carolyn O’Brien, who is an expert in turning numbers into insights. Carolyn has an incredible knack for turning intangible data into visual, easy-to-understand representations helping businesses make informed decisions. During their chat, they delve into what the 'data-first' approach is all about, why it's crucial for your business, and how her CEO Essent...

Want to learn how to strategically balance between your marketing and ads management especially when confronted with tight budgets, limited time, and resources? Dive into this episode as we uncover the subtle differences between these roles and their influence on business growth. Be prepared to uncover some unexpected truths about running ads, the challenges of leaning on your marketing director,...