So Worth It

In this week's episode Jackie goes full unhinged on the topic of AI in Meta ads including: Why AI "helping" everyone is actually flattening results across the board What Meta's AI literally cannot fix no matter how hard it tries Where your actual advantage lives now (spoiler: it's not in your settings) Why so many brands are starting to look and sound exactly the same A story from an event I went...

Let's get real about video content, the power of imperfection, and the importance of being different and unique. In this episode Jackie emphasizes the embrace of creativity and authenticity in advertising and content creation. Takeaways Authenticity drives engagement Imperfection resonates with audiences Chapters 00:00 The Ugly Ad Controversy 06:11 Authenticity in Content Creation 12:16 Being Diff...

Most ad creators play the waiting game for inspiration. Spoiler: it rarely works. Jackie Ellis reveals her no-nonsense, foolproof system for generating ad ideas that actually work, even when you're totally uninspired. Want to stop scrolling and start creating? Stick around. Jackie’s process is a blend of man’s best creations: nature walks, observing real humans in their natural habitats, and metic...

Uncover why your funnel might be sabotaging your ad results more than your targeting settings. In this episode, Jackie shares: The crux of misalignment between your ad, landing page, and customer expectations How to diagnose whether your traffic’s top-heavy (lots of clicks, zero conversions) or just not worth the click in the first place The crucial questions to ask to improve results Why your ad...

For years, the whole Meta ads game was finding THE winning combo. One killer headline, one killer creative, one killer copy. Combine them and print money for months. That's not the game anymore, friend. In this episode, Jackie breaks down exactly why "one winning ad" is the most expensive myth still floating around in 2026, and what's actually working now that Meta's Andromeda update has changed t...

It's not that the latest changes on Meta are making ads harder... It's that it's making your weak ads more obvious. In this episode, Jackie tackles the myth that the good old days of advertising on Meta are over. You can still get great results with ads, but it requires you to become a better marketer. Takeaways Adapting to change is crucial in the evolving landscape of ads. The power of specifici...

In this episode of So Worth It , Jackie Ellis sits down with pre-launch strategist and copywriter Brenna McGowan to talk about the part of marketing most people skip… and then wonder why their launch flopped. Brenna breaks down what a “launch” really is (hint: it’s just a timed promotion), why pre-launch is the real make-or-break phase, and how to warm up your audience for 4–8 weeks so selling fee...

The best cheat code to a fab biz and life might be right under your nose. In this episode, Jackie discusses the impact of her marriage on her business and life, highlighting the support, encouragement, and balance provided by her husband. The episode is a heartfelt reflection on the role of marriage in entrepreneurship and personal growth. Takeaways Marrying well can be a significant advantage in...

When you’re in a season of growth, it can feel like everything’s speeding up — new opportunities, new systems, new responsibilities. But growth doesn’t have to mean chaos. In this episode, Jackie shares the five habits that help her grow her business with grace, intention, and peace. You’ll learn why complicated is expensive , how clarity and focus fuel progress, and why stewardship and surrender...

If your Facebook/Meta ads suddenly got pricey or stalled out, you’re not alone. In this special no-pitch masterclass, Jackie breaks down the latest Meta ads update in plain English and shows you the new way to set up campaigns that actually perform.  She's sharing all the deets on the new simple ad structure that works, why creative + messaging is king, plus a practical framework to build a winnin...

Do you ever feel like if you can just figure out a few more things your business would just run smoothly? Like there's a system that's missing... and offer you could improve... or a team member you need to hire that would just fix it all? In this episode Jackie is sharing how she thought that too (kind of). But over the years, she’s realized business isn’t static. It’s constantly shifting, changin...

In this episode of So Worth It , Jackie Ellis gets real about the tension between perfection, B+ work, and what it really means to operate with excellence.  Jackie shares her own journey from being a perfectionist (and the bottleneck in her own business!) to embracing B+ work as a way to move faster — and ultimately realizing that excellence, not perfection, is the true goal.  Through personal sto...

Sometimes the reason your marketing isn’t working isn’t because something’s broken — it’s because you’re asking the wrong question. In this behind-the-scenes episode, Jackie shares a real conversation with a client who was ready to scrap her entire ad strategy because sales weren’t coming in.  The twist? Her ads were actually performing incredibly well — getting leads for under $2 in an industry w...

Meta has been quietly stripping away interest-based targeting, and for many business owners, that feels like losing their secret weapon. But what if these changes aren’t the end of your ad success—what if they’re actually making you a stronger marketer? In this episode, Jackie unpacks why audiences keep “disappearing” inside Ads Manager, what’s really happening behind the scenes, and how to turn i...

Stepping away from your business can spark fresh ideas—but not every idea deserves your time.  In this episode, Jackie pulls back the curtain on the hidden cost of pivoting. You’ll learn why “pivoting” often disguises itself as quitting, how every new project can drain profitability, and why the hard, unsexy “valley” is actually where the magic happens.  Plus, Jackie shares a personal story about...

Every summer around July 30th, Jackie records a deeply personal episode to mark the anniversary of the day that changed her life—a heart attack at just 34 years old. But this year’s reflection hits different. In this raw episode, Jackie shares the story of what really happened that day, how it rocked her to the core, and how her understanding of success, stress, and self-worth has evolved nearly a...

Episode Description/Show Notes:  In this episode, Jackie sits down with Kris Jones from Red Door Design to dive deep into her new book From Click to Client: How to Easily Create a Story-Driven Website that Turns Visitors into Clients .  Kris shares the behind-the-scenes of writing the book, her proprietary framework for simplifying your website and messaging, and why your story is the key to more...

Episode Description/Show Notes: If you’re tired of attracting lukewarm leads or feeling like you’re stuck in a race to the bottom on price, this conversation will help you rethink your approach to marketing, content, and client experience. In this episode, I sit down with branding and messaging strategist Amanda Burg, of Liberty Type, to explore what it truly means to be seen, trusted, and chosen...

If the thought of someone else swooping in and trademarking your business name or signature program makes your stomach drop… this episode is for you. I’m joined by trademark attorney Sarah Waldbuesser of Twist Law, and she’s breaking down everything you didn’t know you needed to know about protecting your brand. We’re talking: What a trademark actually is (and what it isn’t) Why even small busines...

This one’s not just a podcast episode—it’s a full-blown mini masterclass you can listen to in your car, on your walk, or while hiding from your kids in the pantry. In this Summer Sales Booster session, Jackie shares the exact 3-part ad strategy that helps you boost your leads and sales all summer long—without chaining yourself to your laptop. You’ll learn: The 3 ad campaigns I recommend for every...

Today's episode straight from my heart to yours. If you're feeling stuck, thinking about pivoting or creating a new offer because maybe it just feels hard right now, this is is for you.  This episode is a messy-action-style heart-to-heart on why your message still matters—and why you need to say it again. And again. And again. Here's just some of the things I'm talking about today: Why creating so...

What if selling could feel good ? In this powerful and refreshingly honest conversation, I sit down with Macy McNeely, CEO and co-founder of The Salesgirls, to talk about redefining what it means to sell online.  We dive into the real reasons your offer might not be converting (hint: it’s not the price), why conversations—not just copy—move people to action, and the science of what actually makes...

Summer gets a bad rap in business — but I’m here to tell you, the so-called “summer slump” is a myth. In today’s episode, we’re flipping the narrative. Because the truth is: buyers don’t disappear in the summer — business owners do. This is your chance to get ahead while everyone else is checked out. To build a system that keeps bringing in leads while you’re road-tripping, concert-hopping, and fi...

Have you ever felt like you're meant for something more, but you just can't figure out what? Maybe you ask yourself -- Is this it? Am I really meant to keep doing this forever? Should I be building something bigger? That's where I found myself last year. Stuck and trying to figure out what to do next.  In this episode, I’m sharing how I changed my perspective and my business — and why I’ve made th...

If you're in a season of growth in your business, this episode is for you. If you're feeling stuck right now and feel like growth is impossible, this episode is for you too. Today I'm sharing my takeaways from one of my all time favorite business books, "10X Is Easier Than 2X." Grab your big goals and tune in to learn how to make them happen without hustling yourself into the ground. Send me a mes...