Smashing PBs - powered by Forty Thieves

In this episode of Smashing PBs , Shyr turns the tables on one of New Zealand’s best-known interviewers, Dom Harvey. From his 30-year radio career to launching his own podcast and opening PodLab, Dom shares what it has taken to keep evolving in public. He reflects on leaving the security of radio, building a new chapter from scratch, and learning how much of yourself you really have to give away w...

In this episode of Smashing PBs , host and Forty Thieves co-founder Shyr Godfrey sits down with Phil Cui, founder of Yeah Bowl and Art of Recovery (formally Icemunity). They talk about Phil’s journey from discovering calisthenics and mobility later in life to building communities around movement, breath work, and ice baths. Phil shares how small daily rituals, discipline, and learning to embrace d...

In this episode of Smashing PBs, host and co-founder of Forty Thieves Shyr Godfrey sits down with Hannah Koumakis, the founder of Dear the Series, Dear Community and Dear Brides. They talk about starting before you feel ready, the pressure of always being “on”, burnout, boundaries, and why so many people feel disconnected right now. Hannah shares the mindset behind her “shoot, fire, aim” approach...

In this episode of Smashing PBs , host Shyr sits down with Richie Hardcore, a former Muay Thai champion, community advocate, and sociology-trained thinker, for a conversation that goes well beyond the ring. Richie shares his journey from a challenging upbringing to finding purpose through martial arts, and how discipline, movement, and stepping into discomfort helped shape his mental resilience. W...

In this episode of Smashing PBs , Shyr sits down with performance coach and neuroscience expert Sally Duxfield to unpack what really drives high performance, and why most of us are getting it wrong. Drawing on her military background and years of coaching CEOs and leaders, Sally breaks down the science behind stress, focus, sleep, and behaviour. From dopamine-driven phone addiction to the myth of...

In this episode of Smashing PBs, Shyr sits down with Sean Kelly, CEO of Smartfoods and a passionate runner who has run every single day for the past six years. Sean shares how a promise to his children sparked a life-changing journey from being overweight and physically inactive to becoming a dedicated endurance runner chasing lifelong goals. The conversation dives into the power of habit formatio...

In this episode of Smashing PBs , Shyr sits down with Courtney Durr, self-worth coach and founder of Worthwild. Courtney shares how her background in sport, including representing New Zealand in softball, shaped the way she thinks about mindset, identity and performance. They talk about the pressure Courtney felt as a young athlete, how self-doubt started to affect her performance, and how that ex...

In this episode of Smashing PBs , host Shyr Godfrey sits down with Alisha Lovrich, a world-class sports photographer that has covered events like the Paris Olympic Games and the recent Milan Winter Olympic Games. Alisha shares her path from competitive athletics to sports photography after injury forced her to step away from racing. What started as bringing her camera to the track to stay connecte...

This is the very first episode of Smashing PBs , hosted by Forty Thieves co-founder Shyr Godfrey. For the opening conversation, Shyr sits down with her husband and business partner, Brent Godfrey, who leads Finance and Operations at Forty Thieves. Together, while raising three children, they’ve grown their business, with 2025 marking a huge year of growth - including over 500% growth within one of...