Smarter Roofer Podcast: Break Into Commercial Roofing

Matt Raber challenges the belief... that some people just aren’t cut out for sales. In this practical breakdown, he explains why discomfort comes from lack of education—and how learning to handle objections with confidence changes everything. Follow us at https://smarterroofer.com/follow 00:00 Why people say they’re not cut out for sales 00:22 Sales fear comes from lack of education 01:30 Close in...

Many contractors wear “busy” like a badge of honor, but... busy can hide serious problems. In this episode, Owen, Elias, and Mervin break down why profit—not volume—is the real scorecard, and how pricing, trust, and systems determine whether your business actually works for you. Follow us at https://smarterroofer.com/follow 00:00 Busy vs. profitable: the wrong question contractors ask 03:25 Volume...

Elias Raber breaks down one of the most overlooked problems in roofing sales: contractors who aren’t fully sold on what they’re offering. Using real jobsite examples, he explains why belief in your system determines whether you lead the sale or get pushed into someone else’s terms. Follow us at https://smarterroofer.com/follow 00:18 Why belief comes before selling 00:23 The biggest missing piece i...

Recorded on the road, Elias and Rudy break down what they’re actually seeing in the field as they head into 2026. From real contract wins to lessons learned in past downturns, this episode explains why mindset, visibility, and follow-up matter more than market conditions. Follow at https://smarterroofer.com/follow CHAPTERS: 00:43 Why contractors are asking about the 2026 roofing forecast 02:01 Rea...

Many roofing contractors stall out because... they play it safe—small goals, no delegation, and minimal risk. In this episode, Owen, Elias, and Mervin break down why dreaming bigger, getting clear on targets, and delegating the right work can unlock real growth in a commercial roofing business. Follow us at https://smarterroofer.com/follow 00:00 Why “playing it safe” keeps roofers stuck 02:14 Make...

Elias Raber delivers a straight-shooting reminder... that success isn’t about the industry—it’s about personal growth. In this short but powerful message, he explains why learning, environment, and mindset determine whether a contractor moves forward or stays stuck. Follow us at https://smarterroofer.com/follow 00:20 Why struggling isn’t about your industry 01:17 The real reason growth stalls 01:3...

•Join the Workshop https://smarterroofer.com/lead •See Mervin's seam taper: https://pro-commercial-roofing-tools.square.site/ –– What you do in the next 90 days will determine how the rest of your year goes... In this episode, Owen, Elias, and Mervin break down a practical 30-60-90 day plan for roof coating contractors—covering marketing, pipeline building, follow-up, and where to focus when w...

https://smarterroofer.com/follow – In today’s episode... we break down one of the most overlooked advantages in the commercial roofing and roof-coating business: speed . From bidding and communication to job completion and follow-up, speed builds trust, wins jobs, and creates repeat customers. Slow service doesn’t just cost time—it costs credibility, referrals, and long-term revenue. You’ll hear r...

Comfort zones feel safe, but they quietly block growth, opportunity, and the life you actually want. In this episode, Owen Shrock, Elias Raber, and Mervin Mullet unpack why discomfort is a requirement for progress, how indecision keeps people stuck, and practical ways to move forward one step at a time. [0:45] What Is a Comfort Zone—And Why Are They So Dangerous? [2:10] When “Getting Out of Your C...

Besides tips for a great New Year, get a few tips on sponsoring new team members. Feedback? Drop a comment!

What if giving wasn’t just a holiday idea but a year-round advantage in business and life? In this episode, Owen Shrock, Elias Raber, and Mervin Mullet unpack why the most successful contractors focus on being a net positive , how giving goes far beyond money, and why consistent generosity compounds over time—in leadership, teams, and profits. Give at https://smarterroofer.com/give 1:23 The Season...

Drop a comment, with your BIGGEST takeaway from this episode. Did you like it?

1:00 What Contractors Should STOP Doing in 2026 3:30 Facebook Ads vs. Real Relationships 5:30 Personal Life Cuts: Social Media, Red Bull, and Small Subcontracting Jobs 8:00 Hobbies, Hunting, and Why Men Lose Themselves Without Purpose 13:00 Recharge vs. Overindulgence + Final Challenge to the Audience In this episode of The Smarter Roofer Podcast , Owen, Elias, and first-time co-host Mervin dive i...

IMPORTANT subject that we're STILL teaching today, all these years later! Enjoy this throwback from August 2017, and then drop us a comment!

Is work-life balance real or fake? Let us know in the comments! And get tickets at https://smarterroofer.com/bold

Enjoy this throwback episode! Drop a comment, wherever you're listening! https://smarterroofer.com/follow

Do NOT go the way of the 1,700 businesses that closed their doors yesterday... Enjoy this episode, leave a comment... Then Get Your Tickets At https://smarterroofer.com/bold

Enjoy this throwback to another GEMS Monday Morning Motivation recording! You can instantly unlock all 31 GEMS videos by joining the Smarter Roofer Growth Alliance at smarterroofer.com/grow

Leave a review at  smarterroofer.com/rate-podcast .  In this episode we cover:  Dealing with $800k problems How to treat B2B people Upcoming Leadership Seminar Alex Hormozi's advice for growth

Enjoy this throwback to another GEMS Monday Morning Motivation recording! You can instantly unlock all 31 GEMS videos by joining the Smarter Roofer Growth Alliance at smarterroofer.com/grow

Leave a review at  smarterroofer.com/rate-podcast .   In this episode we cover: Leadership challenges in business and family life The importance of vision and clarity in leadership Taking massive action to avoid stagnation and frustration Societal changes affecting men's leadership The foundational role of healthy relationships in effective leadership Announcement of an upcoming event

Enjoy this throwback to another GEMS Monday Morning Motivation recording! You can instantly unlock all 31 GEMS videos by joining the  Smarter Roofer Growth Alliance at smarterroofer.com/grow

Enjoy the NEW format? Leave a review at smarterroofer.com/rate-podcast In this episode we cover: Challenges of customer acquisition in the commercial roofing restoration niche The significance of consistent advertising and lead generation Insights on leadership growth and personal development in business Strategies for understanding customer needs and providing superior service

Enjoy the podcast relaunch with a BRAND NEW format. Kicking it off with a throwback to the GEMS Monday Morning Motivation recording! You can instantly unlock all 31 GEMS videos by joining the Smarter Roofer Growth Alliance at smarterroofer.com/grow

Special gift from Owen, Elias, and Matt: Closing keynote speech from the 2024 Smarter Roofer Conference.