Smarter Online Business - Tech, Tools & Truths for Websites that Sell

Send Carrie a Text Message! A potential customer lands on your website, ready to buy. But instead of smoothly finding their way to checkout, they’re stuck, lost in a maze of confusing menus and broken links. What do they do? They leave. And just like that, you’ve lost a sale. Today, we’re tackling one of the most overlooked aspects of web design—navigation. I’ll walk you through the do’s and don’t...

Send Carrie a Text Message! Running a WordPress website is a bit like owning a high-performance car. It’s powerful, versatile, and gets the job done—but to keep it running smoothly, you need the right tools. That’s where plugins come in. Think of them as the upgrades and accessories that take your website from good to exceptional. In today’s episode, we’re diving into the must-have plugins that ev...

Send Carrie a Text Message! Ever wondered why your business might be losing out by relying solely on social media?  Tracy Beavers, a seasoned business and sales coach from Little Rock, Arkansas, joins us to reveal the secret to maintaining a strong and direct connection with your clients—building a robust email list. Tracy argues that while social media is a valuable tool, it cannot replace the st...

Send Carrie a Text Message! Ever wondered whether your website is really pulling its weight in your business? Today, we’re diving into the Top 5 Key Performance Indicators (KPIs) that every website owner should monitor to ensure their site is working hard to drive sales, generate leads, and grow your business.  Mentioned Resources: Improving Your Website’s Speed: --> EP 047: Speed Matters: How...

Send Carrie a Text Message! To close out the year, I’m recapping the top 5 most-loved episodes of 2024—ones you, the listeners, found the most valuable. Whether you’re tuning in for the first time or revisiting these episodes, this recap will highlight key takeaways and explain why these topics are essential for your business success. So, what were the top 5 episodes this year? Let’s dive in and f...

Send Carrie a Text Message! Today we have an exciting episode ready for you!  I’m talking to Marketing & AI expert Kendra Corman.  We dive into how to save you 30-40 hours of time each week with your business, reduce your decision fatigue and get the most out of AI all while keeping the human component behind your content. From automating content creation for social media and podcasts to reduc...

Send Carrie a Text Message! You launched your website with high hopes. Maybe it was a brand-new site, or you spent weeks on a redesign, expecting the traffic to roll in and the sales to soar. But instead, it’s crickets. Sound familiar? If your website isn’t performing as expected, you’re not alone. Every entrepreneur faces setbacks, and today, we’re going to talk about how to turn those challenges...

Send Carrie a Text Message! If someone asked you right now, “What do you do?” would you have a clear, confident, and compelling answer? If not, you’re not alone. Many entrepreneurs and business owners struggle to articulate what they do in a way that grabs attention and leaves a lasting impression. That’s where an elevator pitch comes in. Today, we’re going to talk about how to create an elevator...

Send Carrie a Text Message! Trust. It’s one of the most important factors in making a sale, especially online. When visitors land on your website, they’re asking themselves one key question: “Can I trust this business?” If the answer is no, they’ll click away faster than you can say “conversion rate.” But if your website immediately inspires trust, you’re one giant step closer to making a sale. To...

Send Carrie a Text Message! Your website is the cornerstone of your online business. It’s where your audience comes to learn about you, browse your offerings, and ultimately, take action. But here’s the hard truth: most websites fail to deliver the results their owners hope for. Why is that? What makes some websites stand out and convert visitors into loyal customers, while others fade into obscur...

Send Carrie a Text Message! Could a simple tweak on your website be the key to unlocking higher conversions? Join me as we uncover the often overlooked power of a clear call to action (CTA). With over two decades of expertise in e-commerce and web development, I've seen firsthand how a compelling CTA can serve as a guidepost for your visitors, steering them from indecision to decisive action....

Send Carrie a Text Message! Ever wondered how a simple story can become your secret weapon to boost sales and connect with your audience? Join me as we dive into the art of storytelling and discover how it can take your marketing to the next level. Learn how harnessing the power of stories can transform your brand, making it resonate with authenticity and purpose. This episode is your go-to guide...

Send Carrie a Text Message! Elevate your holiday sales with our ultimate guide to standing out in the bustling holiday marketplace! Join me as we explore how to design irresistible holiday promotions that resonate with your audience, no matter your business type. Discover actionable strategies that will help make this holiday season not only memorable but also your most successful yet! Mentioned R...

Send Carrie a Text Message! Ever felt like your workspace is draining your energy rather than fueling your productivity? Join us as we sit down with Amy Slenker-Smith, a passionate decluttering coach, who transformed her chaotic dining room table into a harmonious home office. Through her coaching program and popular blog, Amy’s framework proves that even the most unmotivated can conquer the overw...

Send Carrie a Text Message! Running a successful online business isn’t just about setting up your website and leaving it to run on autopilot. To keep your site performing at its best, bring in more visitors, and drive sales, you need to regularly monitor and optimize key aspects of your website. So, what should you be keeping an eye on to make sure everything is running smoothly? Today, we’re talk...

Send Carrie a Text Message! What if switching your website platform could actually boost your SEO instead of hurting it? If you're looking to upgrade without sacrificing your hard-earned search engine rankings, you're in the right place. Join me on this episode of the eCommerce made easy podcast as we uncover the strategic steps to successfully migrate your website without compromising y...

Send Carrie a Text Message! Ever find yourself paralyzed by the blank page, unsure of what to blog about that will actually engage your audience and boost your business? Learn how to identify and tap into your audience's pain points and questions, turning their needs into valuable content that builds trust and drives traffic. From researching your audience's paint points and needs to cre...

Send Carrie a Text Message! Feeling stuck in your business journey? Imagine having a circle of like-minded entrepreneurs who not only get your struggles but provide fresh perspectives and accountability to propel your growth. Discover the transformative power of mastermind groups as we explore how this collaborative environment can help you set and achieve goals faster. Drawing from my personal ex...

Send Carrie a Text Message! Whether you run an e-commerce store, provide a service, or coach clients, one thing is universal: getting visitors to your website is just the first step. Converting those visitors into paying customers or clients is the ultimate goal, and to do that, you need to give them what they need before they make that decision to buy. Today, we’re going to break down the top fiv...

Send Carrie a Text Message! Ever feel like your business is running you instead of the other way around? In this episode, we will share invaluable insights into how prioritizing self-care can transform both your personal well-being and business success. With over 20 years of my own entrepreneurial experience to draw from, this episode uncovers the harsh realities of neglecting self-care—burnout, p...

Send Carrie a Text Message! Running an online business means staying in touch with your customers and keeping them engaged with your brand. One of the most effective ways to do that is through email marketing. Whether you’re new to email marketing or looking to improve your strategy, today’s episode is all about getting started with email marketing. From selecting the perfect email service provide...

Send Carrie a Text Message! Is your website silently sabotaging your sales? Discover the crucial mistakes that could be crippling your online business in our latest episode of the e-commerce made easy podcast. From slow pages to clear call to actions, I will give you actionable steps to turn things around and maximize your online sales! Mentioned Resources -> Tools to Measure Your Site’s Perfor...

Send Carrie a Text Message! Discover the hidden power of networking to help your business grow! In this episode, I’ll show you how building real connections—both online and in person—has greatly increased my visibility, provided strong support, and led to many new opportunities. Join me as I share practical tips on how to grow your network and find the valuable business opportunities that come fro...

Send Carrie a Text Message! What if you could transform your business simply through consistent content creation? Join us as we chat with Krystal Proffitt, an award-winning podcast host and best-selling author, who shares her wealth of knowledge on the power of long-form content. We explore how creating regular content can help build trust and authority in your industry and dive into essential dec...

Send Carrie a Text Message! Ever wondered how to make Google fall in love with your online store? Our deep dive into SEO essentials reveals how search engines like Google work and explores advanced SEO strategies that can take your online presence to the next level. From keyword research to off-page SEO, this episode covers it all. Tune in and take the first step towards mastering SEO for your onl...