Smarter Online Business - Tech, Tools & Truths for Websites that Sell

Send Carrie a Text Message! Have you ever felt that nagging sense of burnout and wondered if it's a sign you need a big change? Join us on this transformative episode of E-Commerce Made Easy, where we sit down with Ryann Dowdy, the Chief Activator and Lead Consultant at Soul Charge. Ryann opens up about her own journey from sales and marketing to peak performance coaching, sharing how feeling...

Send Carrie a Text Message! Could the software you choose today revolutionize your business tomorrow ? Join me as I walk you through the key steps to choosing the ideal software for your online business . From navigating the complexities of your business’s unique requirements to evaluating potential software solutions, by the end of this episode, you’ll be equipped to make a thoughtful, methodical...

Send Carrie a Text Message! What if you could transform your website from a passive online presence to a dynamic conversion machine? Join me today as we uncover the secrets to crafting website content that not only attracts visitors but converts them into loyal customers. From understanding your audience’s needs and desires to actionable steps to improve your website content, today’s episode will...

Send Carrie a Text Message! Unlocking the potential of your online business hinges on one pivotal element: understanding your ideal customer. In this episode, we will unravel the secrets of identifying and connecting with your target audience to boost your website conversions. Whether you're a seasoned entrepreneur or just starting out, I'll share actionable tips that help you step into...

Send Carrie a Text Message! Losing a loved one is never easy, but what happens when grief intersects with the demands of running an online business? After losing my aunt, who was like a mother to me, and my parents since 2019, I've faced the challenge of balancing deep personal loss with the responsibilities of business ownership. Today, I share my journey and insights to help fellow entrepre...

Send Carrie a Text Message! Ever felt overwhelmed by the relentless demands of running a business? You're not alone. Join us for an eye-opening conversation with AI expert Sam Gamble, who reveals how she went from feeling swamped to mastering the use of AI for business efficiency. Discover how AI can transform your operations by automating mundane tasks like writing blog posts, creating socia...

Send Carrie a Text Message! Did you know that a well-designed navigation structure for your website can significantly improve your conversion rates?   When visitors can easily find what they are looking for, they are more likely to stay on your site longer and take the actions you want them to. In this episode, I will go over exactly how much quality navigation can impact your customer conversions...

Send Carrie a Text Message! Are you constantly juggling a million tasks and still feel like you're getting nowhere? Imagine having a clear, organized schedule that not only boosts your productivity but also gives you more time for what truly matters. In today's episode, I’m discussing calendar blocking, a powerful way to take control of your time and skyrocket your business success!   Tu...

Send Carrie a Text Message! Have you ever purchased a product online and had the website suggest related accessories? Likely, if you’ve shopped on the internet, at some point, you've encountered these complementary product suggestions. This is the art of cross-selling, transforming a single purchase into a comprehensive bundle.   In today’s episode, we’re exploring the magic of cross-selling....

Send Carrie a Text Message! What if you could boost your revenue without adding new products or services? In our latest episode of eCommerce Made Easy, we share the secrets of upselling and how it can transform your sales strategy. We break down the difference between upselling, cross-selling, and bundling, with a particular focus on enhancing the value of a single purchase. Using real-world examp...

Send Carrie a Text Message! Unlock the full potential of LinkedIn with us! Today, we are joined by Beverly Smith, founder of Career Success Strategies and LinkedIn expert. With her expertise in LinkedIn, we’re diving into how LinkedIn can help you grow your business, sharing tips and essential strategies to make the most of this powerful platform. From why you should be using LinkedIn to how to ma...

Send Carrie a Text Message! Having spent over two decades building and customizing websites, we've frequently witnessed online businesses being caught off guard by the ongoing maintenance costs. We want to help you avoid this pitfall! In this episode, we'll discuss common recurring business fees, unexpected expenses, and how to prepare for them. We'll also identify which investments...

Send Carrie a Text Message! Do you ever wonder what’s going on behind your website? Today, we are joined by my husband and tech expert Brandon Saunders to answer some common questions our clients have had concerning the inner workings of eCommerce websites.  From defining where your site lives to understanding what your online shop is built on top of, we simplify the tech and explore how understan...

Send Carrie a Text Message! May 2nd marks the one-year anniversary of the eCommerce Made Easy Podcast! Over the past year, we've explored various aspects of eCommerce. Yet, none of this would've been possible without my accountability partner, Melissa Anne Kitchen. Today, I'm thrilled to have her join us as we reflect on our journey. We'll talk about our beginnings, the hurdles...

Send Carrie a Text Message! As a business owner, understanding your website's history and trends isn't just beneficial—it's essential. While it's essential not to fixate on the past, reflecting on past website performance can provide valuable insights to enhance your present strategies.  In this episode of the eCommerce Made Easy podcast, we delve into the importance of analyzi...

Send Carrie a Text Message! Are you an online business owner feeling overwhelmed by what metrics to track for growth? You're not alone! Today, we're diving into the essential KPIs every business owner should monitor to ensure their business is on a growth trajectory. Neglecting to track the right metrics can hinder your progress. So, let's tackle these numbers together and make trac...

Send Carrie a Text Message! Ever found yourself wondering why ads for that smartwatch you peeked at on Amazon are following you all over the internet? That is due to the use of third-party cookies. In today’s episode, we are going to dive into third-party cookies & their imminent departure in 2024. From why the era of third-party cookies is ending to how their removal can affect advance market...

Send Carrie a Text Message! Curious about how email marketing can boost your business? Join us for this encore episode as we talk with Tracy Beavers, an expert in the realms of marketing, sales and business growth, about why email marketing is essential for any business strategy. Tracy will explain why it's crucial for both online and offline businesses to stay connected with their clients th...

Send Carrie a Text Message! Ever encountered a promising website, only to find it cluttered and confusing? When a website causes frustration like that, you may find yourself clicking the back button swiftly and searching elsewhere. However, is this happening on your own site? In this episode, we're exploring Above the Fold content – your online business's digital storefront.  We'll...

Send Carrie a Text Message! Is your slow website holding back your sales and hurting your brand? In this episode, we’ll dive into the importance of site speed, how to check it, and what you can do to improve it! Site speed can impact your reach and customer satisfaction. From optimizing your site images to choosing the right hosting provider, tune in to keep your e-commerce platform leading the pa...

Send Carrie a Text Message! Whether you are looking for an eCommerce platform, blog platform, email service provider, or so forth, how can you choose the right platform for your business ?  In this episode, we'll explore strategies for effectively gathering the information necessary to make informed decisions when selecting your next platform. From determining your business needs to testing h...

Send Carrie a Text Message! In a world where customers have endless options, how can your business stand out? The secret lies in something called social proof. It's a powerful tool that builds trust and credibility with your audience.  Today we’re diving into Social Proof, what it is, why you need it and how to maximize it. From customer reviews to industry recommendations, you can make your...

Send Carrie a Text Message! Ever faced the sting of a negative review on your e-commerce platform? Negative reviews are inevitable for even the most successful companies. In this episode, we’ll explore how online business owners can effectively handle negative reviews and turn them into positive outcomes. From replying in a timely manner to approaching unhappy customers with empathy, we will show...

Send Carrie a Text Message! Creating and managing a Facebook  Group may sound like a time sink with little reward, but did you know it can be one of the most effective ways to create community and brand loyalty? In this episode, we will be going over the benefits of using Facebook groups to grow your business and how to keep it manageable!   Whether you are wanting to use your Facebook Group more...

Send Carrie a Text Message! Is your business prepared for sudden absences? From personal loss to surprise illnesses, can your business stay afloat when you or your team members are navigating emergencies outside of work? In today’s episode, I will share my personal experiences with unexpected absences and what systems you need to have in place to keep your business afloat, even when you aren’t the...