SMART Businesses Do This...

Are you planning to sell your business and want to make sure you get the highest value possible?  In this episode, I am joined by two experts in the art of the exit, and we'll share some tips on how to make your business more attractive to potential buyers and how patents can increase the value of your business. By the end of this episode, you'll have a better understanding of what buyers loo...

In today's fast-paced and competitive business world, building authority in your industry is essential to stand out from the crowd. Whether you're an entrepreneur, small business owner, or industry professional, establishing yourself as an expert in your field can open doors to new opportunities, partnerships, and loyal clients. In this episode, I am joined by three exceptional individuals who hav...

What happens when machines take over the world? Have you ever thought about that? With the emergence of incredible tools like ChatGPT, you can get a glimpse of what AI is capable of that makes you think, “Will artificial intelligence benefit or destroy us?”   In today's mind-blowing episode, I am joined by a fantastic individual who is not at all threatened by artificial intelligence. In fact...

Many entrepreneurs start their businesses as solopreneurs doing all tasks. But as your business grows, it is inevitable that you start building a team. If you want to expand your business, you must find the right people who can execute your vision. So how and where do you find the right team members?  Let's find out as we talk to some incredible people who are here to share their experiences...

As business owners, we do our best to delight our customers and keep them loyal to our brand so they can bring in more business for us. But how can we be sure that our efforts bring the desired results?  We must determine customers' thoughts about our products and services to give them the best customer experience. Their feedback about their experience with our brand is helpful information we...

When it comes to brick-and-mortar businesses, especially those offering in-person experiences like healthcare, home repairs, food, or fitness industries, capturing local customers is essential.  That's because consumers make their spending decisions not only on the quality of products and services but also on proximity. Hence, local area marketing is absolutely essential. So it's time to work...

Would you consider yourself wealthy? How exactly do you measure your wealth? People often equate wealth with the amount of money and other possessions they have, but some people have a different view of how they measure true wealth.  Today, I have four exceptional people who understand the value of being wealthy. Join me in welcoming Jerome, TJ, Joshua, and Jeff.  If you want to learn ho...

Whether you own a large corporation, a startup, or a small business, installing great corporate habits is vital to your success. And that's what we're going to talk about.  Today, I am joined by the one and only George Appling, one of my personal mentors. I've been blessed to have amazing people in my life, but George is the guy I want to guide me through growing up as a business owner. ...

One of the biggest challenges for business owners and salespeople is making more sales. Generating leads requires hard work, especially when you do not have a system for it. Turning those leads into a closed deal is equally difficult. But the best salespeople have a formula that is repeatable and scalable. That’s how they win new business. So what if you were given a proven formula that helps...

Authority is a term that gets thrown around a lot in the business sphere. Of course, your company must have authority. But what exactly does it mean, and why is it so important?  In many ways, your authority is your reputation. Building your authority can affect your sales figures. When consumers need to buy something, they naturally choose to buy from someone with authority and a good reputa...

What is the first thing you look for when joining a company? Aside from the paycheck, is there something that sparks your interest? What if you are a business owner? How would you entice someone to join your company?  Many individuals are looking for something far better than a paycheck. They are looking to become a part of something bigger than themselves. They want to be part of a company w...

When is the right time to enter into a partnership agreement? And how do you find the ideal business partner? Finding the right fit can be tricky if you're not sure about the roles and responsibilities of each partner. Not only that but giving up sole control of your business is a challenge that many entrepreneurs have to overcome. The matter gets more complicated when your business partner is you...

How do you turn a 50-million-dollar business into a billion-dollar empire in 24 months? You'll know the answer in a bit–straight from the guy who made it possible. Joining me today is my mentor Ron Lynch, a creative force in direct response marketing. Ron is credited for taking brands like GoPro® to new heights with his brand of marketing. He has developed a deep understanding of what makes people...

One of the most critical metrics businesses use to predict revenue potential is customer lifetime value. Understanding this metric helps you make strategic marketing decisions. You have to remember that not all customers are going to be profitable. So it's not wise to spend time and money trying to retain one-time customers when you could be focusing on active and high-value customers. So what are...

People in the direct response industry, especially those dealing with high-risk offers, must comply with regulatory requirements to avoid being shut down by the FTC (Federal Trade Commission). If you're in this type of business and concerned about what you can do to protect yourself, this episode has the answers.  Joining me today is Maria Sparagis, the amazing Payment Solutions Expert for co...

Referral Marketing is the most effective way to get customers and repeat business. People often trust people they know and buy products that were referred to them rather than just buying some random product. Hence, it would be wise to build your network and develop a system for getting referrals. But how exactly do you do that? Today's guest has the answer for you.  Joining me in today's epis...

With so many social media platforms, it can be overwhelming to try to be everywhere. So you just have to pick one carefully and crush it. If you're a business owner, hanging out on the platform where other business owners, professionals, and buyers are present makes sense. And LinkedIn is by far the most influential network that can help you achieve your business goals. So how can you leverage the...

How would you like to be known as an authority in your field? What benefits does it bring you? I have been known in four industries and featured in major magazines. In fact, I was on the front cover of a prominent mergers and acquisitions magazine.  I utilize authority, and the power that comes with authority, to gain customers. I do that by doing the one thing that most people won't do: putt...

Your company's success does not depend on how good you are, how smart you are, how much of a hard worker you are, or how much you grind. None of those things make you a good business owner. The reality is that much of your success depends on how good you are at hiring the right team members. Unfortunately, you've probably made major hiring mistakes at one point or another. So today, we'll talk abo...

You can't grow a business unless you delegate. The right employee is always going to get the work done. But how and where do you find the right person for the job? Hiring your first VA and the rest of your employees is challenging. You will probably have some issues if you don't have clear expectations and guidelines. So what hiring mistakes have you made, and how bad was it?  Today, I am joi...

Attracting new customers is a challenge every entrepreneur must face, no matter the industry you are in. But some entrepreneurs have discovered the best way to attract customers and are willing to share it with you. So make sure to catch this episode if you want to know what these entrepreneurs are doing. I will also be revealing my best-kept secret to finding customers. Today, I am joined by some...

There are people who claim to be digital marketing experts, but I have someone here today who has been crushing the digital marketing space.  In today's episode, I am joined by Billy Gene. He's one of the first guys who cracked online advertising and dominated it with a message so simple, but it works like a charm every time. Billy's been doing digital marketing for over 10 years and has work...

What do you think is the most pressing concern for every business owner? They may give you different answers, but it all boils down to making money. Why did you start a business anyway if you don't intend to make money?  Imagine if someone offers you a step-by-step guide to finding a business idea, testing it, and building the product. Wouldn't you want to hear it? So today, I'm sharing a rep...

If you're not yet using video marketing to grow your business, then you're missing out on the power of this platform. Video is progressing rapidly, with many companies believing that video marketing gives them a better ROI than any previous marketing campaigns they launched. So is it worth it to consider using videos to promote your business? And since YouTube is the biggest video marketing platfo...

One of the major challenges of small business owners is the lack of funds. Small business owners also tend to perform most of the operational tasks that leave them exhausted, with very little to no results in their effort to grow their business. But that's all going to change because of people who have made it their mission to help small businesses.  In today's episode, I am joined by Matthew...