Small Business Talk For Coaches With Cathy Smith

Are you oversharing your story and underselling your coaching? Many coaches believe their business must be built on past struggles. Clients do not need your whole origin story. They need to see the transformation you can create for them. The more you centre your business on struggle, the harder it becomes to step into your real power as a coach. In this episode Cathy Smith reveals why sharing ever...

What if one sneaky thought is the only thing holding your coaching business back You are not lazy. You are not unqualified. You might just be believing a thought that is not true and it is sabotaging your success In this episode of Small Business Talk for Coaches, Cathy Smith unpacks how hidden beliefs shape your business results. You will hear real examples, simple mindset shifts, and how to buil...

You deliver value. You explain the transformation. Yet prospects still hesitate. In Episode 313 of Small Business Talk for Coaches , Cathy Smith unpacks the “iceberg effect” in your sales and marketing. Discover why showing only the surface keeps clients from saying yes and how to reveal the deeper fears, doubts, and desires that drive decisions. You will hear how a small shift in one...

What If You Became That Person? What if you stopped breaking promises to yourself? What if you said no when it mattered most? What if you became the coach who does the hard things? This episode will make you pause, rethink, and ask yourself the one question that could change your business forever. 🎧 Hit play and see what happens when you become that person. Support the show: https://smallbusiness...

Why do so many coaches hesitate when it is time to ask? You deliver value, have great conversations, and build trust, yet freeze when it comes to asking for the sale. In Episode 311 of Small Business Talk for Coaches , Cathy Smith uncovers the real reasons behind this fear and shows you how to overcome it. You will discover: • Why no is not rejection but a chance to learn • How the Go fo...

Have you ever wanted to do something but just did not have the confidence to take the leap? In this episode of Small Business Talk for Coaches , Cathy Smith explores why belief is often the missing ingredient in your coaching journey and how you can borrow it until you grow your own. You will learn: • Why clients often come to you to hold belief for them • How anchors and rewards can str...

Ever feel stuck, even when you are doing all the things ? The truth is, it is not always lack of skill or knowledge holding you back. It is the hidden patterns you repeat every day without even realising. In this episode of Small Business Talk for Coaches, Cathy Smith uncovers the subtle habits, self-talk and comfort zone traps that keep coaches spinning their wheels. From the words you use with y...

You can handle “It’s too expensive” in your sleep. It is the objections you never hear that are quietly killing your sales. In episode 308 of Small Business Talk for Coaches, Cathy Smith reveals how unspoken doubts, hidden fears and silent hesitations can turn an excited yes into a disappearing act. You will discover • The subtle signs a client is holding back • How to...

You know your stuff. You have done the training. You are showing up. So why are clients still not saying yes? Because trust is the missing piece. It is not about fancy funnels or perfect posts. The Website that you haven't finished. It is about how you show up, the confidence you bring, and whether people believe you can help them. In episode 307, we unpack how to build trust before the sale, so y...

Are you trying to speak to everyone and connecting with no one? In Episode 306 of Small Business Talk for Coaches , Cathy Smith shares why vague marketing is keeping your coaching business stuck and how to fix it fast. Learn how to focus on one ideal person, speak their language, and solve one specific problem that leads to real results. You will also hear a case study from a coach who discovered...

You opened your laptop full of hope. This week was going to be different. More focus, more action… but here you are again. No new clients. Still spinning your wheels. In this episode, Cathy Smith gets real about why your coaching business is not growing – and it is not because you are a bad coach. It is because you are missing the one thing that matters most: clarity. Cathy shares rea...

You do not need a funnel to get coaching clients. You need clarity, confidence and real conversations. In episode 304 of Small Business Talk for Coaches , Cathy Smith shares what actually works when you are starting or growing your coaching business. If you have been stuck thinking you need a website, email automation or the perfect funnel before taking action, this episode will be a breath of fre...

What do you say when someone asks, “What do you do?” Do you hesitate or confidently reply, “I’m a coach” ? In this episode of Small Business Talk for Coaches , Cathy Smith shares a light-hearted story of mistaken identity that leads to a powerful reflection on how you show up in your business. If you struggle to own your title or find yourself downplaying what you do,...

You are posting every day, sharing value, offering tips, and still hearing crickets. What gives? In this episode 302 of Small Business Talk for Coaches, Cathy Smith reveals the surprising reason your content is not landing with the right people. It is not about working harder. It is about being clearer. Through real client stories and hard won lessons, you will learn why being helpful is not the s...

🎯 Are you doing all the right things… but still not seeing results in your coaching business? In this follow-up to our milestone 300th episode, Cathy Smith shares coaching tips 16–30 to help you build a thriving business that actually works. From knowing your numbers to treating your business like a business, these practical tips will help you focus, get visible, and take real action...

We Made It to the Top 100 Podcasts and 300 Episodes 🎉 This milestone episode of Small Business Talk for Coaches is a celebration of how far we have come 300 episodes strong and recognised as one of the Top 100 Small Business Podcasts and Top 40 Australian Business Podcasts, lovely anniversary present. Join Cathy as she shares 15 powerful tips for building a thriving coaching business, from findin...

Overthinking. Scattered focus. No idea where to start. This episode is your cue to reset. Whether you are overwhelmed or just feeling off track, you will walk away with clarity, direction, and renewed energy to move your coaching business forward. Expect lightbulb moments, gentle mindset shifts, and practical insight that actually sticks. Stop spinning your wheels. Start with one thing. Listen now...

Imagine if you could see your coaching future as clearly as the plot of your favourite movie. In this episode of Small Business Talk for Coaches, Cathy dives deep into the power of visualising your future coaching business, using everything from movies like Paycheck and The Matrix to proven planning strategies. Discover how to design a future that feels tangible, make decisions with confidence, an...

“I want to think about it” is rarely the real reason they are not saying yes. Want to know what actually stops coaching clients from committing? In this episode 297 of Small Business Talk for Coaches, Cathy Smith unpacks the hidden reasons behind those frustrating client objections. If you have ever heard “It’s too expensive” or “I need to talk to someone,&...

It is not what you say. It is how you show up. You can have the perfect pitch, polished posts, and the best coaching tools—but if your presence lacks confidence, your audience will not believe in you. In this episode, Cathy Smith unpacks why presence, not perfection, is what attracts clients. Learn how to build trust, show up authentically, and get visible before you feel fully ready. Whethe...

Feeling overwhelmed trying to grow your coaching business? In this episode of Small Business Talk for Coaches , Cathy Smith shares why trying to do everything yourself is holding you back and what to do instead. From outsourcing your first task to finding the right kind of support (coach, mentor, or systems), you will hear practical tips and personal stories to help you stop spinning and start gro...

Worried about being judged? Spoiler alert: You already are. In episode 294, Cathy shares a refreshingly honest take on judgment in business. Whether it is Apple vs Android or Ford vs Holden, the truth is clear, not everyone will like you, and that is exactly how it should be. From joining a marketing program (yes, even with 30 years of experience) to embracing polarising opinions, Cathy unpacks wh...

What if the only thing holding you back... is a thought? You already have the knowledge. The skills. Even the passion. So why does growing your coaching business still feel so hard? It is not strategy that is stopping you—it is self-doubt disguised as logic. In Episode 293 of Small Business Talk for Coaches , we uncover how sneaky thoughts like “I need more time” or “What i...

Is your fear of feeling salesy keeping you stuck? Many coaches hold back from showing up online, worried they will come across as fake, pushy or just not good enough. The result? Potential clients never get the chance to find you. How to Be Seen Without Feeling Salesy In Episode 292, we unpack the mindset blocks and myths that keep coaches invisible. You will discover simple, sustainable ways to s...

AI is not the enemy, but bad content might be. In episode 291, Cathy Smith draws an unexpected (but unforgettable) comparison between the horse poop crisis of the 1890s and today’s AI generated noise. Just like the automobile changed the game, AI is reshaping how coaches create and share content. Discover how to use AI as a powerful assistant without losing your voice, sounding like eve...