Small Business Talk For Coaches With Cathy Smith

Ever tried to sell everything and ended up selling nothing? In this episode, Cathy shares the simple burger shop story that explains why clear, specific messaging makes it easier for coaching clients to say yes. You will discover why narrowing your focus does not lose clients, how the right people recognise themselves faster, and why recognition will always beat persuasion. 🎧 Listen now and find...

What if the biggest thing holding you back isn't your strategy, your skills or the market... but the way you see the world? In this episode, Cathy Smith explores Stephen Covey's powerful concept that "the map is not the territory" and why 2 people can experience the same situation but see completely different possibilities. Through stories from Tony Robbins, the recent ICF coaching event, everyday...

🎧 Do you keep waking up at 3am? Forgetting words mid sentence? Walking into a room and wondering why you are there? If you are a coach or business owner in your 40s, 50s or beyond, it may not be stress, burnout or lack of motivation. It could be hormonal change.   In this eye opening episode, Cathy Smith sits down with perimenopause and menopause coach Dorota to uncover the hidden perfo...

🎧 Why can you remember a story from 20 years ago... yet forget what someone told you yesterday? Because stories stick. Facts fade. And if you are struggling to attract coaching clients, that simple truth could be costing you business. In this episode, Cathy Smith shares a family story about a buried treasure that nobody could find and reveals why stories are one of the most powerful tools in coac...

🎧 What if your marketing did not fail? What if it simply became something else? In Episode 351, Cathy Smith shares a powerful story about a fallen tree and what it can teach coaches about marketing, growth and momentum. Because when a webinar flops, a launch feels flat or a post gets no engagement, it is easy to call it a failure. But what if that one idea gave you confidence, content, insight, c...

🎧 Still waiting to feel ready? That might be exactly why the clients are not coming. In this Five Minute Momentum episode, Cathy Smith gives you the nudge every coach needs. Stop waiting for more confidence, more planning, more content or the perfect time. Clients come from conversations, invitations, trust and action. If you have been stuck in planning mode, this is your reminder to move. Send t...

🎧 No email list? No problem. One of the biggest myths in coaching is that you need a huge audience before you can get clients. You do not. In Episode 350, Cathy Smith shares practical ways to start building an email list from scratch, even if you feel like you have nobody to market to. Learn how to find the contacts you already have, what to send them, how to create a simple free gift and why a s...

What if your next coaching client is already watching you… and you do not even realise it? They are on your email list. They have liked your posts. They have had conversations with you before. So why are they hiring other coaches instead? In this Five Minute Momentum, Cathy Smith reveals the simple mistake many coaches make that quietly costs them clients and the small shift that can change...

“The extra 1% is sometimes just being realistic about what is possible.” Most coaches think profit problems come from not getting enough clients. Sometimes the real problem is what is happening behind the scenes. Poor communication. High turnover. Unclear expectations. Clients quietly leaving. Systems breaking down. In this episode, Cathy Smith chats with Todd Krause about the hidden p...

Numbers do not judge you. They show you what to do next. If your coaching business feels emotional, inconsistent or confusing, this Five Minute Momentum will help you take the drama out of it. Cathy Smith shares the 3 simple numbers every coach needs to track so you can stop guessing and start building a healthier client pipeline. No complicated dashboards. No maths panic. Just clear data that sho...

🎧 Are you using AI all wrong? Most coaches are chasing shiny AI tools, buying subscriptions they do not need and still feeling overwhelmed. After attending 2 major AI events, Cathy Smith shares the real shift coaches and small business owners need to make before AI becomes useful. Because the smartest businesses are not starting with the tool. They are starting with the problem they want solved....

Coaches spend so much time supporting everyone else that they often forget to support themselves. 🎧 Happy International Coaching Week! 🎉 In this powerful episode, Cathy dives into why coaches need coaches too, how overthinking keeps you stuck and why tiny shifts can completely change your confidence, mindset and business growth. If you have been waiting for the “right time” to show u...

Ever wonder why some coaches seem to gain momentum while others stay stuck spinning their wheels? It is not always the most qualified coach who succeeds. It is usually the coach who keeps showing up, stays visible and learns how to clearly communicate their value. In Episode 346, Cathy Smith unpacks the real habits successful coaches build behind the scenes from niching and messaging to confidence...

Staying in touch does not need to be hard. It just needs to happen. In this 5 Minute Momentum, Cathy Smith shares a simple truth many coaches need to hear. If you are chasing more followers, more likes and more leads, while ignoring the people already on your list, you are sitting on a goldmine and leaving it untouched. This episode is a quick reset on how to reconnect with your database, warm up...

You are showing up. You are posting. You are doing the work. So why are clients still not coming consistently? It is not your content. In Episode 345, Cathy Smith breaks down the simple client flow most coaches are missing and why visibility alone is not enough to grow your coaching business. If you are stuck posting and hoping, this episode will show you how to move people from interest to action...

I am so far behind. I should be further along by now. That thought can wreck your whole day. In this 5 Minute Momentum, Cathy Smith shares a simple reminder every coach needs to hear. You are not behind. You are just measuring yourself against the wrong things. The scrolling. The comparing. The self doubt. It all pulls you away from what actually matters. This episode will help you quiet the noise...

You are visible. You are consistent. You are doing the work. Yet clients are still not coming. That is frustrating. It is confusing. It can make you wonder if any of it is working. In this episode, Cathy Smith unpacks why coaches can keep showing up and still not see client growth. You will learn what is really blocking momentum, why visibility alone is not enough and how to start creating more co...

Stop waiting. Start moving. Your coaching business will stall when you keep waiting. Waiting to post. Waiting to feel ready. Waiting for the perfect time. That is where momentum disappears. It does not have to be that way. Sometimes you do not need more content. You need more action. In Episode 343, Cathy Smith asks a powerful question. What would you do if you were not waiting? Learn why coaching...

Caught in the comparison trap? This 5 Minute Momentum is your reminder that you are not behind. If scrolling social media is feeding self doubt, second guessing and overwhelm, this episode will help you reset your focus, protect your energy and get back into action. Cathy shares a simple mindset shift for coaches who keep comparing their chapter 5 to someone else’s chapter 25. A powerful pep...

Why are you not getting coaching clients… even though you are doing everything right? In this episode, Cathy Smith reveals the real reason coaches struggle to sign clients consistently and why it has nothing to do with visibility. Discover how to use your email list, warm audience and past conversations to create more client opportunities without chasing new leads. If you want more coaching...

Feeling like you are falling behind in your coaching business? Doubt creeping in, negative spiral looming and you are starting to question everything? You are not behind. In this episode, Cathy Smith breaks down what is really happening behind the scenes, the 4 phases of growth and why compare and despair is holding you back.  This is your reset to steady your mindset, refocus your actions an...

What makes you stand out as a coach when the market feels full of people saying the same thing? In Episode 340, Cathy Smith talks with branding specialist Katherine Tohme about finding your unique message, owning your story and building a brand that feels true to you. This is a must listen if you want to stop blending in and start being remembered. 🎧 Download now and hear the simple shifts that c...

Your coaching business can feel unpredictable. Up one week. Quiet the next. That is where the drama starts. It does not have to be that way. Sometimes you do not need more marketing. You need better numbers. In Episode 339, Cathy Smith shares the 3 numbers every coach needs to track to grow with more clarity and less emotion. Learn how conversations, invitations and conversions can show you what i...

They have the problem. You have the solution. Now you need to make the offer. In this 5 Minute Momentum, Cathy Smith shares a simple reminder every coach needs. If your invitation is not clear people will not buy. Learn how to make a direct offer, handle the next step with confidence and stop overexplaining your coaching. 🎧 Listen now and practise the ask. Support the show: https://smallbusinesst...

You are visible. You are connecting. People seem interested. So why are they not becoming clients? In Episode 338, Cathy breaks down the moment where many coaches lose the client. The conversation is going well, the interest is there, then everything stalls. Learn how to confidently make the ask, structure discovery calls and guide the conversation so interest turns into a clear yes. 🎧 Press play...