Small Business Savvy | Web Design, Systems, and Marketing

Do you have digital products ready to hit the market but you want to avoid the stress of exhausting launch cycles? If you’re raising your hand, this episode is for you. I’m sharing all about launching your funnel - evergreen style! You’ll learn the benefits of evergreen funnels, how to set them up for success, and strategies to keep traffic coming year round after initially launching your funnel....

We’ve been talking about funnels for the past few weeks on the podcast, and one of the most important parts of a funnel are emails! Your emails give your audience opportunities to get to know you, see you as an authority figure, and learn more about your offerings. If the thought of writing sales emails completely stresses you out, you aren’t alone. It can feel intimidating to write sales emails t...

We’re in the middle of our funnel series, so if you haven’t already listened to episode 113 and episode 114 , be sure to check those out! So far in the series, we’ve talked about what a sales funnel is and how to choose the right product for your first (or next) funnel. Now it’s time to map out exactly what your sales funnel will look like. In today’s conversation, I’m walking you through three si...

Last week in  episode 113 , we covered the basics when it comes to sales funnels. Now that you know what a funnel is, why you should have them in your business, and different types of funnels, let’s go a little deeper! Today we’re discussing an important piece of the puzzle - choosing the right product for a sales funnel. If you’ve been in business for a while, chances are you have several product...

Let’s talk about a topic that might sound intimidating at first: funnels. While they may sound scary, if you’re a digital product or course creator, funnels can be a game-changer for your business. The best part? They can make you sales without the hustle. When you think of funnels, you probably think of overwhelming tech setup and never-ending email sequences. However, lots of funnels can be quit...

Hiring help for your business is exciting and has the potential to change your business for the better. But with hiring comes the inevitable…firing. Hiring and firing go hand in hand and if you haven’t yet had to end a contract with a contractor or an employee, it’s likely to happen at some point! Terminating a contract and ending a working relationship is not fun, but it doesn’t have to be painfu...

Ever worry if the time and money that you put into hiring will really pay off? In today's episode, we are diving deep into the world of hiring and team management for business growth. I am joined by seasoned entrepreneur Hallie Sherman to unpack the critical importance of setting Key Performance Indicators (KPIs) for all team members, no matter their roles. Hallie shares her journey from reco...

One of the most challenging aspects of growing a successful business is hiring. Have you ever brought someone on board who looked great on paper but just didn't fit in with your team? This episode explores why hiring the right person goes beyond merely ticking off skill set boxes and why personality often trumps expertise.  I share some of my personal experiences, the importance of initiative...

Today, we're tackling a topic that many business owners struggle with, and that's knowing when it's time to hire help. If you've ever felt overwhelmed by to-do lists, burnout, or missed deadlines, this episode is for you. We'll discuss key signs that indicate it's time to bring additional team members on board to sustain and grow your business. We'll also dive in...

Today, we are tackling a crucial topic that impacts your website's success: speed. If your site's loading time is dragging, it isn't just frustrating for visitors; it can hurt your Google rankings and sales. In this episode, I'll uncover the 7 most common culprits behind slow websites and share actionable tips to boost your site's speed. We're covering everything from...

Hey, y'all! Today's episode is packed with exciting updates and practical insights. First off, you'll notice the podcast has a shiny new name—The Savvy Seller. I'll dive into the reasons behind this change and what it means for our community. I'm sharing my biggest takeaways from this year's TPT Forward Conference, including a motivational boost that completely rejuve...

Hey, y'all! It's Kristen here with a quick announcement. This summer, I'm fully embracing the summer break mindset to spend quality time with my family and tackle some exciting work travels. With my calendar busier than ever, The Savvy Teacher Seller podcast will be taking a short hiatus for the rest of July. But fear not! We'll be back in August with brand new episodes and som...

Today, we're diving into a crucial topic that's on everyone's mind: inflation and its impact on pricing for online businesses. We tackle the unique challenges faced by digital creators, who may not be affected by rising production costs like traditional businesses but still feel the pinch through increased software, marketing expenses, and service provider rates.  I provide strategi...

I'm super excited about this episode because it's packed with value. Based on feedback from our listener survey, many of you have been curious about the key moves that have significantly impacted my business growth. So, I'm sharing the top 8 strategies that have made the biggest difference for me.  From outsourcing tasks I'm not great at and joining entrepreneurial groups to ma...

Welcome back to another episode of The Savvy Teacher Seller! In this episode, we're diving into the world of WooCommerce plugins. With so many options out there, it’s easy to feel overwhelmed and wonder which plugins are truly necessary for your online store. I'm here to clear up that confusion by sharing my top recommendations for plugins that can significantly enhance your WooCommerce...

As business owners, we are always looking for ways to make our lives easier. In this episode, I'm providing you with a list of 24 free and low-cost tools for online entrepreneurs. From boosting productivity to improving writing and communication and streamlining tasks, I cover it all. Join us as we explore the tools that will make your life easier without breaking the bank. Tune in to discove...

Whether you're a TPT seller or any other digital product creator, nailing the product description is key to attracting and converting the right customers. In this episode, I'm sharing the importance of writing effective product descriptions to improve your online sales. You'll hear six easy tips to enhance product descriptions, emphasizing the significance of clear language, highlig...

Today, we're diving into three ways you can boost sales without relying on social media. We'll explore three powerhouse strategies that focus on optimizing your product visibility, creating compelling long-form content, and nurturing a robust email list. Whether you're selling on TPT, Etsy, or your own website, these tools will help you enhance your SEO, establish your expertise, an...

This is a very special episode because we have made it to episode 100!! In some ways, it feels like just yesterday I was recording the very first episodes of this podcast, and in others, it feels like I've been podcasting forever. Today, I'm super excited to take you behind the scenes of this little show. We are going to chat about why I started the podcast and how the content has evolve...

I have to tell you, when it comes to growing my business, one of the most impactful things that I have done is work on improving my own mindset. And that is maybe a funny thing to say because it's not something super easy to quantify. You can't look at the data on a spreadsheet and see how things have changed. But I promise you, when I started focusing on managing my own mindset and putt...

Ever caught yourself juggling with font types or suffocating your layout with text and images? We've all been there, and it's time to streamline your brand online. Whether you're making your own website from scratch or just sprucing up a few sections, understand that functionality is just the beginning. We're peeling back the layers of design mistakes today to ensure your websi...

Is your website set up for optimal conversion? In today’s episode, we're unveiling the critical website elements that will transform browsers into buyers and ensure your site shines with professionalism.  Whether you're crafting a brand-new online presence or refining your current digital storefront, these insider tips are your roadmap to elevated engagement and impressive conversions. B...

Do you ever wonder if you have what you really need on your website? We hear so many different things from so many different people that we don't know what is right or wrong. Well, get ready because today, we're tackling the top five homepage mistakes that are keeping your website from truly shining and explaining exactly how to fix them.   With a blend of my 12 years of TPT experience a...

In this episode of the Savvy Teacher Seller podcast, I'm delving into the intricacies of pricing strategies for TPT products. It is important to be flexible with prices, and I give personal examples where slight adjustments can lead to significant increases in earnings. Prices are not fixed, and I encourage sellers to experiment with price changes, giving the potential for positive outcomes....

How do entrepreneurs approach finding a healthy work-life balance? This can be a struggle for many of us. Finding the time to do both work and have a personal life tends to run together, which can cause stress and burnout. Today, I am sharing some tips from some amazing women who are in the trenches with us. This group of entrepreneurial guests share their valuable insights and strategies for achi...