Small Business Savvy | Web Design, Systems, and Marketing

In a perfect world, all of our website content would live at the top of Google’s search results. After all, the higher we are in search, the more traffic we get to our websites from our ideal customers who are looking for what we have to offer! While there’s not an overnight hack to becoming number one in search, there are things you can do to achieve quick SEO wins and start moving up in Google’s...

Achieving sustainable business growth without burning out is a delicate dance. As entrepreneurs, we are hard-wired for growth and thrive on seeing our business succeed. While it’s great to have ambition, this nonstop drive can quickly lead to burnout and resentment. I’m speaking from experience and know what it feels like to always want more, more, more. However, over the years, I’ve learned that...

Have you ever thought about making the transition from the classroom and going all in on your business? Taking this leap can feel scary and comes with some risk, but if you’re prepared, it has the potential to pay off in so many ways! Our guest today, Naomi Meredith, is a K-5 STEM coach who supports elementary teachers. When she saw success with her TPT store and additional revenue streams, she kn...

Committing to posting on social media consistently can take a lot of time and it’s hard to know if it’s worth it. So should you suck it up and do it anyway, or outsource it to someone else? Well, it turns out there’s another option! I found that it’s possible to automate social media posts with a couple of really powerful tools. Today I’m sharing how I automate social media posts using SmarterQueu...

Are you feeling off or just struggling with getting out of a funk? You're not alone! I know exactly how it feels. A few weeks ago, I struggled to feel motivated and get things done for business. I shared my struggle with my email list and received so much insight and encouragement, so I wanted to pass on the advice to support you. We all experience seasons where things are more complex; it is...

 What's the first thing that comes to mind when you think of website branding? It's probably your logo, colors, and fonts, but the truth is branding goes way beyond those two things! This episode will clarify what branding is and how to ensure your brand is clear and consistent. Branding is your unique identity; it makes you recognizable to your audience across all your marketing channel...

Whether you are DIY-ing your website, you're working with a designer, or you're wondering if your existing website is up to par, this episode will give you tons of insight into setting yourself up for long-term success. I'm sharing the nine things I wish I had known before creating my first website. We all know how important it is to have a website for our businesses to build your b...

When you create content using keywords, does it feel weird and unnatural? This is prevalent in the TPT world because most need to understand how SEO works. But I have good news for you: there's a way to make it effective and natural! As a TPT Seller specializing in SEO, I will give you a simple, no-nonsense approach to creating SEO-friendly content. It doesn't matter if you are just gett...

Are you looking for a fun, new way to diversify and AI-proof your teaching business? This solution probably differs from what you would expect; this outside-the-box method has allowed our guests to diversify their income and see incredible growth.  Today's guests are the fabulous duo Rachel Lynette and Cassi Noack of Minds in Bloom. Rachel has been part of the TPT world since the beginning, a...

Are you a teacher seller looking to create more impact outside the TPT world? I’m back with another episode of the diversifying series covering course creation. You’ll get a feel for how this addition could fit into your business and how you can create an impact on teachers beyond products! Today’s guest is Brittany Blackwell. She is an award-winning special educator, the voice behind the Resilien...

Have you ever thought about branching into professional development or wondered how to get your foot in the door to selling to school districts? Today’s episode will give you all the information you need and show you another option for diversifying your income.  Today’s guest, Dawn Vinas, has over 30 years of experience in education and shares how she went from being a social studies teacher to cr...

We are continuing our series on diversifying with a conversation about branching out and selling on Etsy. This episode will provide a unique approach to using Etsy and TPT to diversify your income as a Teacher Seller.  Today's guest is Lisa Fink. She is a puzzle enthusiast and a seven-figure business owner who's made a significant impact and grown her business on both Etsy and TPT. Lisa&...

Are you ready to diversify your income as a teacher seller? One great way to create a new revenue stream is to start a membership. Whether you're wondering if the membership path is for you or are already planning your own, this episode will give you the answers you're looking for! Today's guest is Sara Marye of The Stellar Teacher Company. She is a longtime TPT seller who decided t...

Over the last year, I’ve received many questions about how to diversify your TPT business. Diversification can seem like a big business word, but it just means not putting all your eggs in one basket. Before discussing diversifying, I want to be clear that diversifying aims not to replace your TPT income but to add additional income streams to your business. We never want to jeopardize our Golden...

It's hard to believe 2023 is coming to an end already, and I know it has been quite the roller coaster ride for many of us in the TPT seller community. We must learn to ride the waves and continue with resilience on the business ownership journey. As the year ends, it's been the perfect time to reflect on all the lessons we've all learned and where we're heading in 2024. This l...

Where do you stand when using AI for your TPT business? Maybe you’ve tried it and got frustrated or thought it took your personality out of your content. No matter how you feel about AI, today’s episode will give you a new way to use it without losing your voice! Our guest today, Brittany Long, is the queen of the evergreen, the genius behind The AI Copy Club , and a former award-winning educator....

As TPT sellers, it's all about finding tools to help us work smarter, not harder. Today, I'm borrowing an idea from the iconic Oprah! I'm sharing all of my favorite things as a teacher-seller. You'll learn about the tools of the trade I use daily, including physical products, apps, tools that keep me productive and save me time, and other podcasts that you should be listening t...

As TPT Sellers, overcoming the cycle of only working in your business but not on it can be challenging. One way to shift to focusing on working on your business is to implement CEO weeks. Our guest today, Laura Kåmark, was tired of feeling overwhelmed trying to do everything in her business and decided she needed to make a change. She created time to dedicate to these tasks using her CEO Weeks str...

As TPT sellers, we are always looking for what's next in business, and the next step often involves creating courses or memberships. These next steps allow you to diversify your income while serving the same audience. But how do you choose which course platform will be best for you? I had the same question when going down the course creation path. Luckily, I did the hard work for you and trie...

Are you tired of burning the candle from both ends? As TPT sellers, juggling many roles is common, and finding flow as an entrepreneur can be challenging. One way to find flow in your business is to learn how to work with your body and cycle instead of against it. Our guest, Tiffany Souhrada, is a productivity mentor, tech strategist, and certified period coach. Her mission is to tackle the taboo...

There are a few things in my business that I can look back and say, “I wish I did that sooner”. One of those things is writing an email welcome sequence. A welcome sequence, otherwise known as a nurture sequence, introduces your business, builds trust, sets clear expectations, and offers your audience quick wins. Once I created my email welcome sequence, I saw more email replies, more clicks, and...

You probably hear the word “funnel” thrown around a lot in the online business space. It might even be one of those terms that you feel like you’re supposed to understand, but you actually have no idea what it means. So, what is a funnel anyway? To put it simply, a funnel is a path that we use to guide potential customers through that converts them from browsers (or scrollers!) to buyers. I’ll exp...

🧟‍♀️  We’re getting into the Halloween spirit today by taking a close look at your zombie resources on TPT. If you’re wondering what a zombie resource is, they’re those resources that were once popular but are now outdated and collecting cobwebs inside your store. It’s time to bring them back to life! I’m sharing reasons why some of your resources may “go zombie” and how to assess whether a resou...

I recently had a listener share a story about someone they knew who faced a lawsuit due to their website not meeting ADA compliance standards. It quickly reminded me of how crucial it is for all business owners to ensure their websites are accessible to everyone. This listener story is why I’ll be breaking down exactly what ADA compliance is and practical tips on how to make your website accessibl...

As TPT sellers, finding ways to make your store stand out from others is important. One way to do this is to find a niche you specialize in. Or, even better, find a niche within your niche, like our guest Ashley Rossi! Ashley has found great success in her SLP niche on TPT, focusing on a literacy-based approach to speech therapy. Today she shares her story with us, including how she organically gr...