Small Business Savvy | Web Design, Systems, and Marketing

Do you ever find yourself buried under an endless to-do list, bouncing from task to task, but never feeling like you're making true progress? If you're an online business owner, you're in familiar company. This common challenge of trying to handle everything all at once can be overwhelming. But recognizing which season your business is currently in can guide you in setting prioritie...

Have you ever checked your website only to realize something major was broken, and you had no idea how long it had been that way? That happened to me when I discovered my WooCommerce store was stuck in “coming soon” mode for weeks. Yikes! That’s why in this episode, I’m diving into website spring cleaning—because just like our homes, our websites need a deep clean to stay secure, fast, and convers...

What if I told you that your business could disappear overnight, just because of an algorithm change or a platform shutdown? It’s a scary thought, but for too many online sellers, it’s a real risk. In this episode, we’re talking about why relying solely on social media or third-party platforms is like building your business on rented land - and how you can take back control by making your website...

Are you tired of juggling a million tabs and still feeling behind in your business? If so, this episode was made for you! I’m sharing 21 must-have Chrome extensions that will help you work smarter, not harder. Whether you’re trying to stay organized, track your sales, or boost productivity, these tools will transform the way you run your business. I know, I know, 21 extensions is a lot (and you wo...

If you’ve been feeling like it’s getting harder and harder to get your digital products in front of the right people, you’re not alone. But here’s the thing - I don’t believe in sitting back and hoping people magically find me. Sometimes, we have to get a little creative with our marketing strategies! In this episode, I’m sharing 13 powerful ways to get more eyes on your products, no matter what p...

Wondering why your digital products aren’t selling? If you've spent hours creating the perfect product, only to hear crickets when you launch, it can feel frustrating and confusing. In this episode, I’m breaking down the five biggest reasons why your digital products aren’t selling—and, more importantly, how to fix them so you can start seeing real results. We’ll talk about the most common mi...

If you’ve ever felt like being an introvert puts you at a disadvantage in online business, think again! In this episode, I chat with Nicole Kepic, author of Don't Ask Me to Be Loud , about how to build a successful business as an introvert by embracing your natural strengths. Nicole shares how deep listening and empathy help introverts connect with their audience and build trust without needi...

It’s time to create content and you find yourself staring at a blank screen completely stuck on what to say ( again ). Sound familiar? We’ve all been there, but the good news is, I’ve got tips to help you stop scrambling for ideas at the last minute. In this episode, I’m sharing a simple, strategic content planning framework that will help you create content that not only attracts your ideal audie...

Is your website as secure as your bank account? If not, you could be leaving your business vulnerable to hackers—who don’t just target big sites but any easy opportunity they can find. In this episode, I break down three simple yet crucial steps to protect your site, no tech expertise required.  From strengthening your login credentials to managing plugins and keeping everything updated, these sma...

Ever feel like some businesses just get you, almost as if they’re reading your mind? That’s the magic of a core message. In this episode, I walk you through why a strong core message is essential for your business. With the right message, you’ll find it so much easier to create things like emails, product descriptions, and social content that resonates with your audience! I also share some common...

Thinking about selling on your own but feeling overwhelmed by the tech or the idea of building a massive online store? I’m here to show you that starting small is not only okay - it’s often the best move you can make! You don’t need hundreds of products or a fully built-out website to begin selling independently. With tools you likely already have, like your email marketing platform, you can take...

Are you building your audience the smart way—or just throwing spaghetti at the wall, hoping something sticks? In this episode, I’m diving into one of the biggest challenges for online business owners: growing an audience without burning out. Whether you’re starting from scratch, pivoting to a new niche, or adding a new segment to your business, the key is strategy, not chaos! I’ll walk you through...

What if you could step away from your business for weeks - or even months - and it wouldn’t miss a beat? So many of us feel like it’s impossible to take a business break, but with some intentional planning, it’s totally doable! In this episode, I chat with podcast strategist, Sara Whittaker, who shares how she made it happen during a four-month maternity leave. Even if you aren’t planning a matern...

Is your website ready to wow in 2025? In this episode, I’m sharing the top website trends you need to know to keep your site fresh. Understanding the latest strategies will help your website attract and convert customers. The focus for the new year is all about clean, soothing designs - think minimalist layouts, calming color palettes, and larger fonts that make your content pop! I also dive into...

What if success isn’t about earning more, but living better? In this episode, I share a refreshing approach to 2025 planning that focuses on intentional growth and work-life balance over chasing bigger revenue goals. I’m reflecting on my own journey from last year, where my focus shifted to maintaining my income while working fewer hours, allowing me to enjoy family time, prioritize my health, and...

Over the past few weeks, we’ve discussed ways to tweak your website to benefit your business. Today, I’m diving into actionable strategies to help you optimize your website shop for increased sales and customer satisfaction.  Owning your own website store is a game-changer! It offers lower fees, full control, and the potential for higher profits. However, success depends on how well you optimize y...

Are your courses and memberships getting lost on your website? If potential buyers can’t easily find your offers on your website, you’re leaving money on the table! In this episode, I break down the three essential places where your courses, memberships, and other offers should be featured for maximum visibility. From optimizing your navigation menu with clear labels to creating dedicated sections...

If someone goes to your website, would it be easy for them to see that you have a podcast? If not, let’s fix that! In this episode, we’re diving into why your podcast deserves more than just being tucked away like a blog post or hidden behind several clicks. Your website is the home base for your business, and your podcast should feel right at home there too! I’ll walk you through how to create a...

Are you waiting for your website to be absolutely perfect before sharing it loud and proud?  I hate to break it to you, but your website will never truly be done. However, that’s actually a good thing! Like our favorite brands are constantly tweaking their websites, yours should also change over time to keep up with your growing business. Today I'll dismantle the idea that your website is a o...

If you’re a service provider, imagine being able to sit down and complete a project in one day that would normally take weeks. Or, if you’re a client, how would it feel to hire someone to create a sales page, update your website, or whatever else you need, in just 24 hours? No more endless back and forth communication and waiting. This is all possible with VIP days! I started offering VIP days a f...

Are you a digital product creator who wants to diversify your income? If so, offering services could be the right move for you! Not only is offering services a quick way to increase your monthly revenue, but it’s also a great way to connect with new people. Offering services often allows for higher pricing than your digital resources and it gives you a chance to use your skills in new ways. But, b...

Running a business is only one of the many hats we wear. We have families, hobbies, and sometimes even second jobs. It’s safe to say that we could all use a few more hours in the day to get everything done! If you’ve ever found yourself overwhelmed with your business tasks and limited time to tackle them, today’s episode is just for you. We’re diving into strategies for keeping your business on tr...

Are those weekly emails you’re sending to your list connecting with your subscribers and driving sales? Or, are you someone who is avoiding email all together because you just don’t know what to say? If this sounds like you, you’re in the right place! Liz Wilcox, the Fresh Princess of email marketing, is here to help make email marketing feel easy! When it comes to your email marketing roadblocks,...

As an online business owner, you’ve likely heard of pixels, and may even have one set up on your website. But you may have questions like what is a pixel, really? Do you even need one? Aren’t they an invasion of privacy? Let’s talk about it! Pixels are like little data collectors that track visitor behavior and send information to other platforms such as Facebook or Pinterest. You can use them to...

The time has come for our last episode in the Funnel Series! So far in the series, we’ve discussed what a funnel is, choosing the right product for your funnel, simple steps for conversion, writing sales emails, and launching your funnel. Now it’s time to deep dive into keeping your funnel converting over time! Even with an evergreen funnel, launching is only the beginning. What happens when sales...