Small Business Quick WINS w/ Jay Schwedelson l Presented By Thryv

In this episode of Small Business Quick WINS, host Jay Schwedelson interviews Kenneth Burke , Vice President of Marketing at Text Request, about how small businesses can get quick wins that help build their business. In this episode, you'll learn how to leverage SMS and text-based marketing to better connect with customers. You'll hear about the benefits of text messaging for small busin...

In this episode of Small Business Quick Wins, host Jay Schwedelson talks about the power of customer segmentation and how to use  it as a game changer for your small business. He outlines three key customer segments that your business should focus on ASAP — new customers, lapsed customers, and your biggest spenders. Best Moments: (02:16) New Customers and how to approach them to keep them from chu...

In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the importance of "secret shopping" your own business to uncover any leaks in your sales and marketing funnel. Jay shares a startling statistic that 50% of small businesses fail by their 5th year. The #1 reason cited? A lack of demand. Or is the real issue a lack of follow-up due to undetected leaks in their pip...

In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the importance of "secret shopping" your own business to uncover leaks in your sales funnel. He shares alarming statistics about small business failure rates and how lack of follow-up is the main reason businesses fail, not lack of demand. Key Discussion Points: - Secret shop your own business by calling your ph...

In this episode of Small Business Quick Wins, host Jay Schwedelson shares an easy and free tactic small business owners can use to increase engagement on their social media posts and email marketing campaigns. The tactic is to incorporate curiosity by framing things as questions instead of statements. Main Discussion Points: - Humans love questions and answers. Incorporating curiosity triggers int...

In this episode of Small Business Quick Wins, host Jay talks with Mickey Kennedy, founder of press release distribution company Ereleases . They discuss strategies for testing new ideas in your business, best practices for press releases, and advice Mickey has received over his 25+ year career. Key Discussion Points: - The origin story of Ereleases and how Mickey fell into the press release busine...

In this episode of Small Business Quick Wins, host Jay interviews entrepreneur and author Ramon Ray about mindset, personal branding, and advice for small business owners. Ramon shares tips on managing the voices in your head that may be holding your business back, letting go of perfectionism, firing bad customers, building your personal brand, and more. Key Discussion Points: - Recognize the nega...

In this episode of Small Business QUICK WINS, host Jay Schwedelson discusses how small businesses can use personalization to improve their marketing and promotions. He explains different easy personalization tactics beyond just using someone's first name, such as leveraging geography, targeting specific homeowner types, and calling out upcoming seasons. Key Discussion Points: - Using geograph...

In this episode of Small Business Quick Wins, Jay interviews Danielle Hayden , CEO of Kickstart Accounting , about common pitfalls and best practices for small business accounting and bookkeeping. Danielle shares tips for properly separating personal and business finances, hiring qualified bookkeepers, and understanding financial reports. Main Discussion Points: - Importance of separating personal...

In this episode of the Small Business Quick Wins podcast presented by Thryv , host Jay talks about the importance of capturing website visitors' contact information through pop-up forms. He shares statistics showing that even with minimal inconvenience, these pop-ups can help convert a significant percentage of first-time and repeat visitors into newsletter subscribers or contacts in your dat...

In this episode of Small Business Quick Wins, host Jay interviews David Barnett , an expert on buying and selling small businesses. They discuss how to determine the value of a business, what makes a business attractive to potential buyers, common mistakes sellers make, and tips for successfully exiting a business. Key Discussion Points: - What buyers look for when evaluating a business to purchas...

In this episode of small business Quick Wins, host Jay Schwedelson interviews Hank Ebeling , founder of the fitness and training company H4 Train Me. They discuss key customer service tips, strategies, and philosophies for small business owners, with Hank drawing on his decade plus of experience running his own fitness studios. Listeners can expect to gain actionable and cost-effective customer se...

In this episode of Small Business Quick Wins, host Jay shares an important email marketing tip - making sure your first email communication with a new prospect or customer gets opened. He explains why that first email open rate is so critical for future deliverability and customer lifetime value. Key Discussion Points: - The first email you send to a new prospect or customer is the single most imp...

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews franchise expert Giuseppe Grammatico about choosing, buying, and operating a franchise business. They discuss common myths and misconceptions around franchising, key factors to consider when selecting a franchise, best practices for validating the opportunity, and tips to set yourself up for success as a franchisee. Key...

In this episode of Small Business Quick Wins, Jay interviews Nancy Harhut , Chief Creative Officer at HBT Marketing and author of "Using Behavioral Science and Marketing". They discuss practical marketing tips and techniques based on behavioral science that small business owners can use to increase engagement and response rates to their marketing. Key Discussion Points: - The "endow...

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Dr. Kizzy Parks , founder of Govcon Winners, about the $800 billion government contracting industry. Listeners will learn the basics of getting started with government contracting, how any business can participate, and the huge opportunities that exist. Main Discussion Points: - What got Dr. Parks started in government c...

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Scott Jeffrey Miller , a 7-time bestselling author and leadership expert. They discuss practical strategies for small business owners to build strong company cultures, lead their teams effectively, and focus on the right customers. Main Discussion Points: - Build a strong company culture even with a small team of 3-4 peo...

In this episode of Small Business Quick Wins, host Jay Schwedelson talks about the power of using social proofing to improve business performance. He shares tips on how adding customer testimonials and reviews in emails, websites, and other marketing materials can increase open rates, conversions, and purchase probability. Main Discussion Points: - Putting a testimonial in email subject lines can...

In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the power of "day in the life" content for small businesses. He explains what this type of content is and why it resonates so much with audiences, leading to high engagement. Listeners can expect to learn easy and effective content creation strategies to grow their business. Main Discussion Points: - What "...