Small Business Quick WINS w/ Jay Schwedelson l Presented By Thryv

In this episode of Small Business Quick Wins , host Jay Schwedelson tackles a popular misconception about emails landing in the promotions tab. He explains why it's not the crisis many believe it to be, and shares practical advice for accurately assessing—and improving—your email performance. =================================== Best Moments: (01:00) Debunking the myth about promotions tab issues (...

In this episode of Small Business Quick Wins , host Jay Schwedelson offers practical AI hacks that small businesses can use right away—without spending a dime. From enhancing your FAQ sections for better AI-driven search results to leveraging ChatGPT for marketing analyses, these easy-to-implement tricks will help you stay ahead of the curve. =================================== Best Moments: (01:0...

In this episode of Small Business Quick Wins , host Jay Schwedelson welcomes back Navah Hopkins , an expert in digital marketing and PPC, to discuss the intricacies of social media algorithms, specifically on Meta platforms like Facebook and Instagram. They cover effective strategies for improving content visibility, increasing engagement, and growing followers. ===================================...

In this episode of Small Business Quick Wins , host Jay Schwedelson interviews Navah Hopkins , an expert in search ads and pay-per-click marketing. They dive deep into PPC strategies, how to navigate Google Ads, and what small businesses need to do to succeed in digital marketing. =================================== Best Moments: (01:03) Introduction to pay-per-click and search ads (04:50) What no...

In this episode of Small Business Quick Wins , host Jay Schwedelson chats with Paige Graham , founder of Sweet as Choice Bakery , about turning a passion for baking into a successful business. Paige shares her journey, insights on adapting to customer feedback, and tips for managing and growing a bakery. Best Moments: (01:50) Introduction to Sweet as Choice Bakery and its focus on classic New Zeal...

In this episode of Small Business Quick Wins , host Jay Schwedelson is joined by Clint Fontanella , a content expert at Thryv, to explore how small businesses can leverage both traditional and "fake" holidays to boost engagement and stand out. They discuss creative ways to tie in holidays—like Valentine's Day and March Madness—into marketing campaigns, even for industries that don’t have an obviou...

In this episode of Small Business Quick Wins , host Jay Schwedelson explains why the first email you send to a new customer or lead is the most important—and how it can make or break future communication success. He shares practical strategies to maximize engagement, improve deliverability, and create long-term customer relationships. =================================== Best Moments: (01:15) The i...

In this episode of Small Business Quick Wins , host Jay Schwedelson interviews Lisa Landsman , who handles global business development for Google. They discuss the power of Google reviews, the importance of a fully optimized Google Business Profile, and clear up common myths about Google’s review practices. =================================== Best Moments: (01:05) Introduction to the topic of Goog...

In this episode of Small Business Quick Wins , host Jay Schwedelson welcomes Christina Garnett , Chief Customer and Communications Officer at neuemotion, to discuss the vital role of customer relationships for small businesses. They explore how to foster meaningful connections, avoid common pitfalls, and scale without losing the personal touch. =================================== Best Moments: (01...

In this episode of Small Business Quick Wins , host Jay Schwedelson welcomes back Stephanie Love , content lead at Thryv, to share strategies for keeping New Year’s resolutions and business goals on track. They explore practical frameworks and accountability techniques to help small business owners succeed. =================================== Best Moments: (01:14) Setting attainable business goals...

In this episode of Small Business Quick Wins presented by Thryv, host Jay Schwedelson welcomes Amanda Zantal-Wiener to discuss the transformative power of brand storytelling for small businesses. They explore practical ways to create meaningful connections with customers through engaging narratives. =================================== Best Moments: (01:28) Introduction to the importance of storyte...

In this episode of Small Business Quick Wins , host Jay Schwedelson interviews Daniel Murray , a social media marketing expert and creator of the Marketing Millennials podcast and social media channels. =================================== Best Moments: (01:04) Introduction of Daniel Murray and his social media success (03:51) Prioritizing social media over podcasts or newsletters for small busines...

In this engaging episode of Small Business Quick Wins , host Jay Schwedelson and guest Stephanie Love , a content team leader at Thryv, delve into the practical use of AI tools like ChatGPT for small businesses. They explore how small businesses can use AI as a collaborative tool, improve AI interactions, and leverage AI for content enhancement and customer insights. ==============================...

In this episode of Small Business Quick Wins , host Jay Schwedelson welcomes back guest Stephanie Love to discuss ideas for small businesses heading into the new year. They share practical strategies for capitalizing on early January opportunities, implementing simple loyalty programs, and emphasizing the importance of thanking existing customers. The episode wraps up with a fun debate on what tru...

In this episode of Small Business Quick Wins , host Jay Schwedelson interviews Clint Fontanella , an experienced blogger who manages blogs for Thryv and previously for HubSpot. They discuss the importance of blogging for small businesses and provide practical tips for getting started. =================================== Best Moments: (01:01) Introduction to blogging and its importance for small bu...

In this episode of Small Business Quick Wins , host Jay Schwedelson shares invaluable marketing strategies and quick wins for small businesses heading into 2025. This episode is a recording from a recent Thryv webinar where Jay covered topics ranging from email marketing best practices to leveraging AI for better results. =================================== Best Moments: (01:30) Introduction to qu...

In this episode of Small Business Quick Wins , presented by Thryv, host Jay Schwedelson interviews Nicole Phillip , an independent social media and travel content creator with over 190,000 followers across various platforms. They discuss the importance of building a personal brand, how businesses can effectively use social media, and tips for growing an engaged following. =========================...

In this episode of Small Business Quick Wins , host Jay Schwedelson welcomes back Amanda Zantal-Wiener , head of content at Thryv, to discuss the proper use of ChatGPT and AI tools for content creation in small businesses. They explore how AI can be a valuable sidekick in the content creation process, the importance of maintaining a human touch, and practical examples of leveraging AI without comp...

In this episode of Small Business Quick Wins , host Jay Schwedelson discusses the significant impact that call-to-action (CTA) buttons can have on engagement rates for social media posts, emails, and website forms. He emphasizes the importance of using first-person language and specific, action-oriented phrases to increase click-through rates and form submissions. =================================...

In this episode of Small Business Quick Wins , host Jay Schwedelson interviews Gary Milkwick , CFO of 1-800Accountant, about end-of-year tax planning strategies for small businesses. They discuss practical tactics to optimize tax liabilities, including accelerated depreciation, home office deductions, and the importance of year-round tax planning. =================================== Best Moments:...

In this episode of Small Business Quick Wins , host Jay Schwedelson interviews Adam Roth , a digital marketing expert from Thryv, about search engine optimization (SEO) and search engine marketing (SEM) strategies tailored for small businesses. They discuss practical tips on improving online presence, attracting more customers, and making the most of limited marketing budgets. ====================...

In this episode of Small Business Quick Wins , host Jay Schwedelson interviews Amanda Zantal-Wiener , head of content at Thryv, about creating engaging content for small businesses. They discuss practical strategies for content creation, understanding your audience, and leveraging authentic storytelling to connect with potential customers. =================================== Best Moments: (01:14)...

In this episode of Small Business Quick Wins , host Jay Schwedelson discusses three silent killers of small businesses that owners might not be aware of. He provides actionable tips to address these issues and improve customer engagement and sales opportunities. =================================== Best Moments: (01:31) The importance of quick follow-up after collecting customer information (03:27)...

In this episode of Small Business Quick Wins , host Jay Schwedelson discusses the impact of the upcoming presidential election on small business marketing efforts and provides strategies for navigating this challenging period. =================================== Best Moments: (01:01) Impact of presidential election on marketing effectiveness (02:35) Expected drop in email open rates and click-thro...

In this episode of Small Business Quick Wins , host Jay Schwedelson interviews Nick Friedman , co-founder of College Hunks Hauling Junk and Moving. They discuss building a successful business, creating a strong company culture, and the importance of core values in attracting and retaining talent. =================================== Best Moments: (02:06) The origin story of College Hunks Hauling Ju...