Small Business Quick WINS w/ Jay Schwedelson l Presented By Thryv

In this episode of Small Business Quick Wins , host Jay Schwedelson interviews TJ Cantwell , owner of Studio 28, a fine jewelry, piercings, and custom tattoo studio in New York City. They discuss the importance of customer reviews for small businesses and TJ's unique approach to handling both positive and negative feedback. =================================== Best Moments: (01:56) TJ's background...

In this episode of Small Business Quick Wins , host Jay Schwedelson interviews Craig Jooste , president of Genie Senior Services, about effective demand generation tactics and strategies for driving business awareness in the senior services industry. They explore the importance of marketing technology, CRM systems, and the "foundational 4" system for business success. =============================...

In this episode, host  Jay Schwedelson  sits down with  Brian Luciani , Chief Growth Officer at SMB Franchise Advisors and Stadium Ventures. They dive into the world of franchising and explore its potential for small businesses, covering everything from business readiness to trending franchise categories. =================================== Best Moments: (01:35) Brian shares his jou...

In this episode, host Jay Schwedelson discusses referral marketing with Stephanie Love from Thryv . =================================== Best Moments: (00:56) Jay and Stephanie discuss the importance of referral marketing and its benefits (02:04) Stephanie explains what referral program marketing is and its effectiveness (03:04) The first step to setting up a referral program is understanding the i...

In this episode, host  Jay Schwedelson  chats with  Steve Jones  from Microsoft about how small businesses can effectively harness AI to boost efficiency and enhance customer experiences. They explore practical, accessible AI tools and strategies that don’t require extensive technical expertise. =================================== Best Moments: (02:51)  How AI can augment...

In this episode, host Jay Schwedelson interviews Dan DeGolier , CEO and founder of Ascent CFO Solutions, to explore the critical role of having a financial expert in your small business. Dan shares invaluable insights on managing cash flow, securing lines of credit, and the benefits of engaging a fractional CFO. =================================== Best Moments: (03:08) The most common pitfall: not...

In this episode, host Jay Schwedelson discusses when and how to fire a client with Stephanie Love . =================================== Best Moments: (01:25) Is it okay to fire a client? When should you fire a client? (02:52) Signs to look for when firing a client: nightmare clients vs. misaligned vision (04:36) Importance of firing rude clients to maintain team morale (06:28) How to actually fire...

In this episode, host Jay Schwedelson sits down with Debra Corey , Chief "Pay It Forward" Officer at DebCo HR and acclaimed author, to identify the top traits of BAD BOSSES and how small business owners can navigate common HR challenges without a dedicated HR department. =================================== Best Moments: (01:14) Debra Corey’s background in HR and her mission to help leaders (03:37)...

In this episode, host  Jay Schwedelson  interviews  Todd Caponi , the founder of Sales Melon, best-selling author, and sales expert. They discuss the importance of transparency in sales, how to guide customers through the buying process, and how to negotiate effectively. =================================== Best Moments: (01:39) Todd Caponi's background and how he became interested...

In this episode, host  Jay Schwedelson  discusses the importance of analyzing your competitors and shares tips on how to effectively do so with  Stephanie Love  from  Thryv . =================================== Best Moments: (01:00) The importance of analyzing competitors and how to do it (01:43) Three places to research competitors: website, social media accounts, and Goo...

In this episode, host  Jay Schwedelson  discusses inexpensive marketing tactics for small businesses with  Stephanie Love  from  Thryv . =================================== Best Moments: (01:51) The importance of having a complete and updated Google Business Profile (03:14) Providing value on social media by sharing tips and advice related to your business (04:28) The bene...

In this episode, host Jay Schwedelson talks to Oscar Subirats , sales expert and author of "Closing Intelligence," about how to improve sales and get more people to say "yes." =================================== Best Moments: (03:07) The importance of having a sales structure and scripting in place (06:45) Using an "intent statement" to set the tone for a sales conversation (07:40) Asking the righ...

In this episode, host Jay Schwedelson interviews Teddy Cheek , the marketing leader at The Escape Game, a national escape room company with over 30 locations across the country. =================================== Best Moments: (01:56) How Teddy ended up in marketing (04:15) The best use of marketing dollars for local businesses: start with SEO and Google Business Profile (07:00) What makes a grea...

In this episode, host Jay Schwedelson interviews Kevin Ring , the lead workers' compensation analyst at the Institute of Work Comp Professionals, to dispel myths and provide insights on workers' compensation insurance for YOUR small business. =================================== Best Moments: (03:16) Do you really need workers' compensation insurance if you have a small staff? (05:00...

In this episode, host Jay Schwedelson discusses effective pricing strategies for YOUR small business. He shares insights and research-backed tips on how you can better frame discounts, offering multiple pricing tiers, and using the "pennies per day" approach to increase conversions and sales. ================================================================= Best Moments: (01:45) Displayi...

In this episode, host Jay Schwedelson focuses on the importance of soliciting customer feedback for YOUR small business. Jay gives you an effective tactic for business owners to directly ask customers and prospects for input on things like: - New products/services - Industry trends - Overall satisfaction levels =============================================================================== Best Mo...

In this episode, host Jay Schwedelson interviews Stephanie Love from Thryv again to discuss the importance of customer reviews for small businesses, how to proactively get good reviews, the value of testimonials, and how to deal with negative reviews. ================================================================= Best Moments: (02:05) The reality is people often leave bad reviews more readily t...

In this episode of Small Business Quick WINS, host Jay Schwedelson interviews Connor Jeffers , founder and CEO of Aptitude 8 and Happily, about improving processes and operations in small businesses. They discuss starting processes from scratch, documenting procedures, building accountability, and overcoming common scaling challenges. ===============================================================...

In this episode, host Jay Schwedelson interviews Stephanie Love , who leads the content strategy team at Thryv . They discuss valuable tips for how small business owners can get their business featured on local news programs to gain credibility and exposure. ================================================================= Best Moments: (03:56) Getting on local news provides a “third party endorse...

In this episode, host Jay Schwedelson discusses why awards can create HUGE value for small businesses like yours. He shares stats on how awards increase customer trust and willingness to pay more, as well as make a business stand out from competitors. Jay then offers tips on where you can find local awards to apply for AND win (local chambers of commerce, media outlets, and civic organizations). =...

In this episode of Small Business Quick Wins, host Jay Schwedelson provides tips on how to write effective email subject lines that WIN you business! He shares specific techniques based on data from over 15 MILLION subject lines analyzed, explaining that strong subject lines dramatically increase open rates. You'll learn simple but impactful tactics to implement in your own email campaigns! =...

In this episode of Small Business Quick Wins, host Jay Schwedelson talks about how small businesses can leverage AI tools to save time and resources. You'll hear about some great free AI tools like ChatGPT, Gemini, and Perplexity that YOU can use to easily generate content, ideas, and insights as a small business owner! ================================================================= Best Mo...

In this episode of Small Business Quick Wins, host Jay Schwedelson shares an incredibly effective sales and marketing technique - speaking directly to your potential customers' wallets. He provides examples of compelling messaging that clearly conveys the financial savings and benefits customers will gain. Listeners can expect to learn specific techniques to craft wallet-focused messages and...

In this episode, host Jay Schwedelson talks about the importance of failing fast as a small business owner. Jay also shares statistics about how many startups pivot their initial business model and how failing fast can save development costs in the end. ================================================================= Best Moments: (00:36) Failing fast in business (04:35) Why FAILING fast in small...

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Kenny Lang , a business coach who helps small business owners turn their purpose into performance. You'll learn NEW strategies for business owners to delegate tasks and responsibilities in order to focus on higher level vision and GROWTH! STEAL Kenny's BEST ideas for laying out org charts, designing roles and s...