Gloria Chou

Small Business PR

Business EN ↓ 247 episodes

For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies. The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated. Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SE...

Author

Gloria Chou

Category

Business

Podcast website

www.gloriachoupr.com

Latest episode

Jul 6, 2026

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Episodes

Strategies and Trends from a Podcast Industry Insider, How to Leverage Podcast Guest Appearance for Your Business with Travis Albritton 01.08.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Whether you want to launch your own podcast, become more confident in your media features, or hope to guest in someone's podcast, this special episode is the right place for you!  Topics We Discuss...

How Introverts Can Speak Up, Talk to Media, and Structure Podcast Interviews with Communications Strategist Madeline Schwarz 25.07.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, our guest, Madeline Schwarz, shares practical insights and suggestions on how you can pitch yourself if you find it difficult to speak up or if you lean towards being an introvert. Topic...

Spring/Summer Story Angles Editors and Publications Will LOVE 18.07.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, we’ll take time to emphasize the importance of story pitching during spring/summer. Most importantly, it’s also high time that we use our creative juices to write those pitches that edit...

How this Wellness Coach landed Top-Tier Media Features without PR Experience or Connections with IVORY HOWARD 11.07.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you fear showing up or don't exactly know the steps to be more visible to journalists and businesses, you may miss out on many PR opportunities. Let this episode show you the untraditional but pr...

How to Use Press Releases to Get PR and SEO for Your Business with E-Releases CEO Mickie Kennedy (part 2) 11.07.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business This is part two of our deep dive into press releases. In case you missed the last episode, we talked about what a press release is and how to use them as your leverage. If you want to catch up on that e...

How to Use Press Releases to Get PR and SEO for Your Business with E-Releases CEO Mickie Kennedy (part 1) 04.07.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Mickie Kennedy, founder, and president of eReleases .  His company helps businesses, startups, and authors get website traffic and better quality customers through coverage in the media. Start attracting...

How to Hack LinkedIn and Get Your DM Opened by Journalists and Strangers (PR Starter Pack bonus) 27.06.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business You can’t miss this episode and training. Let’s optimize your LinkedIn profiles now and get you connected with the right people! Topics We Discuss in this Episode: Why you should optimize your LinkedIn p...

How to Write an Op-Ed and Contribute to a Top-tier Publication with Entrepreneur Kristy Carruthers 20.06.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode Kristy Carruthers, can help you not only identify your story, but she'll discuss how you can assemble all the 'mess' in your narrative and turn these 'messes' int...

How to Pitch Business Services and Products to Secure PR and Paid Consulting Opportunities with Dermatologist and Inventor, Dr. Ross Radusky 13.06.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Prepare for your notes and your mind to be blown away as our podcast guest illustrates how you should pitch so naturally that it feels like you’re not selling at all. Instead, his examples and experience...

Most Commonly Asked Questions about Pitching, Finding Journalists, and PR (part 2) 06.06.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business It’s high time that your pitch and your business get recognized by the world.  That next huge move may just need you to create genuine relationships with journalists. So, let’s waste no time! Topics We C...

Most Commonly Asked Questions about Pitching, Finding Journalists, and PR (part 1) 30.05.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Let’s keep your PR momentum going, for sometimes, all it takes is for you to keep on pitching, finding the right story angles, or making that follow-up call. All that and more will be thoroughly discusse...

How to Get Publicity for Your Book with Entrepreneur and Book Publishing Expert Angela Engel 23.05.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you’re an aspiring writer or an independent book author, this episode is meant to help you explore unconventional yet effective activities that can make you more prominent than other writers and final...

What a Beauty Editor Looks for in a Product and Pitch with Allure Digital Editor Jihan Forbes 16.05.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you want your pitch to reel in the beauty editors and make them want to know more, this episode is a must-watch! Topics We Cover in This Episode: Why editors don't answer your emails  How to make...

5 Mistakes to Avoid When Sending Out Your Pitch to the Media, Podcast Host, or Journalist 09.05.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, I’m sharing the five things you need to make sure you have correct before you press send. Topics We Cover in This Episode: Why editors don't answer your emails  How to make your pit...

How to cold pitch to media and get into Forbes, Fast Company, and win a 40 Under 40 with serial entrepreneur Vincent Phamvan 02.05.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business To better understand how cold pitching should go, Vincent Phamvan explains to us the steps you need to take to create a successful cold pitch. Topics We Cover in This Episode: How to make your pitch stan...

How to pitch to local media, national TV, and podcasts with Podcast Host Ellen Yin 25.04.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you are looking for ways to get featured on podcasts, in your local media, or even national TV, Ellen shares several actionable insights on how to pitch to these different media outlets and why it’s a...

4 Golden Rules of Getting PR for Your Small Business 18.04.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business This episode also includes: How to be of service to a journalist  Podcast pitch tips from pro hosts and common pitch mistakes that turn them off Relationship building and growing your network  Rejection...

How to Get Onto Business Insider and Pitch Your Small Business with Entrepreneurship Reporter Jennifer Ortakales Dawkins 11.04.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Jennifer is here to answer all the questions you’ve ever wanted to ask a journalist. Find out what subject lines stand out in a sea of emails, what makes a story interesting to a journalist, and whether...

How to Get Your Unknown Product Into Fortune 500 Retailers, Online Magazines, and Outlets with Leeanna Gantt 04.04.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode Leeanna shared what inspired her to create her product, what the evolution of press success can look like for a small business, how she pitches her product to different audiences, and mor...

How a Real Estate Broker Turned Skincare Founder Got Into Refinery29, BuzzFeed, and Bustle With No Connections or Budget with Keba Lloyd 28.03.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you have questions about pitching, following up, and getting results without being pushy then look no further. Makeba has answers to so many of your burning questions, and she’s sharing them right her...

How to Make $10K in 10 Hours and Embrace Failure with Life Coach Neill Williams 21.03.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you want to hear Neill talk about changing the equation from “time spent = money and success” to “value created = money and success” and other gems, stick around.   TOPICS WE COVER IN THIS EPISODE:  G...

10 Story Angles You Should Pitch Now to Land Media Features for Free 14.03.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business The 10 ideas in this episode will generate hundreds of story ideas, so if you’ve been staring at a blank page and you just don’t know what to write about, I’ve got you covered. TOPICS WE COVER IN THIS EP...

Facebook Ads, Social Media, & 5-Day Challenges—Which Marketing Strategy Should You Try Next? with Marketing Expert Zach Spuckler 07.03.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Zach is sharing things like how to think differently about the cost of marketing, how to build a loyal audience, and why you should be giving yourself more credit for what you already know. If you want t...

Best (And Free!) PR Tools to Leverage Now to Get Your Business Featured This Year 28.02.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business I’m all about sharing the best tools to help you land media, whether they’re to help you connect with journalists, monitor your PR efforts, or research what’s trending. I’ve handpicked the best tools tha...

Insights from 250+ D2C Product Founders with Doone Roisin 21.02.2022

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business If you want to know what 250+ female founders of direct-to-consumer products have in common, this episode is for you.  TOPICS WE COVER IN THIS EPISODE:  What matters most when you’re trying to sell a pro...

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